Mar 3rd, 2015
If you’ve read the automotive press, you must have noticed that most manufacturers reported lower than anticipated U.S. sales for February. This is mostly due to the unprecedented winter storms repeatedly hitting the Northeast and Midwest regions. However, MINI USA managed to plow through February with a staggering 51.3% sales increase over the same month last year. Similarly to January 2015, this number has to be taken with caution given how low MINI USA sales started from, but with that in mind let’s look at how each model did this month. continued →
Mar 3rd, 2015
Joined by Mr. Gabe Bridger from MotoringFile this week and recorded live. Thanks to everyone for coming by to watch and listen! We covered news and whatever else came along. Plus, we let Gabe talk a bit about the new Company Car with its tiny wheels with Summer tires during a typical Chicago winter.
And you heard about a new sponsor under the White Roof. That would be MotoringStripes, where you can actually buy some of Todd’s stripes directly from the source. Be sure to get over there to check it out!
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Mar 3rd, 2015
MINI Space published last week an interview with Christopher Weil, Lead MINI Designer of the MINI Clubman Vision Gran Turismo and Gran Turismo founder Kazunori Yamauchi. Their discussion is focused around the collaboration between MINI and Gran Turismo along with the design process behind creating the Clubman Vision GT. continued →
Mar 2nd, 2015
Official Release: Bold athletic flair and supreme versatility define the character of the MINI Countryman. As the first MINI with four doors, a large tailgate, five seats and optional all-wheel drive, it took on the role of an irresistible front-line force from the very outset – both in the conquest of additional target groups for the British premium brand and in the area of off-road driving. Its irrepressible forward thrust and flexibility are now expressed even more strikingly in an exclusive edition model. The MINI Countryman Park Lane sees its world premiere at the Geneva International Motor Show in March 2015. continued →
Mar 2nd, 2015
If you’re interested in a MINI Coupe and Roadster your last chance to order is coming up fast. More specifically we’ve been told that day will be approximately April 1st depending on your MINI dealer. Why should you order a Coupe or Roadster? Three reasons. continued →
Mar 2nd, 2015
Official Release: Sebastian Mackensen was born in Braunschweig and graduated with a degree in business administration and economics in 1995 after completing his studies. Upon finishing his international MBA in Madrid and Los Angeles, he successfully completed an international sales management development program at the sports car manufacturer Porsche in Stuttgart. After holding professional positions for the same company in Spain and in the USA, Mackensen moved to Audi AG in Ingolstadt in 2008, where he headed the sales division for the entire American region with five subsidiaries and more than twenty importers. continued →
Mar 1st, 2015
Chris Harris on why every car brand is obsessed with building every kind of car:
Every CFO on the planet will now laugh at my naiveté, but would it really be impossible for a company like BMW to make 500,000 cars a year, cars it wanted to produce and which squared with the brand image it has carefully cultivated for decades, and still make good money? I can’t see why it would be impossible.
Interesting opinion but we already know the answer; automakers just have to.
If you’ve read the automotive press, you must have noticed that most manufacturers reported lower than anticipated U.S. sales for February. This is mostly due to the unprecedented winter storms repeatedly hitting the Northeast and Midwest regions. However, MINI USA managed to plow through February with a staggering 51.3% sales increase over the same month last year. Similarly to January 2015, this number has to be taken with caution given how low MINI USA sales started from, but with that in mind let’s look at how each model did this month. continued →
