MINI USA Sales Down -10.7% in July 2015

MotoringFile Sections: Official News | Sales Aug 3rd, 2015 2 Comments

P90155432-2015-Countryman-R60As you may have noticed, the MotoringFile staff eagerly awaits each month the sales results from MINI USA. We always wish that MINI could sell more cars weeks in weeks out, but that wish won’t come true this time. After nine consecutive months of positive results, MINI USA sales have stalled in July 2015. Numbers are down by -10.7% compare to the same period last year. Read on to learn what explains this sudden decrease. continued →

MINI Reboots its MINI Connected App With Less Functionality & More Sophistication

MotoringFile Sections: F54 Clubman | F55 Four-Door Hardtop | F56 Two-Door Hardtop | F60 Countryman | MINI Connected Aug 3rd, 2015 8 Comments


A month ago MINI released it’s new brand strategy focused on a less is more philosophy and a higher degree of sophistication. While the 2016 Clubman was held up as an example of this, the first tangible piece of the strategy to hit the market will be a completely redesigned MINI Connected App. Gone are the superfluous features that have littered the app for years. Instead we have a very focused set of functionality that seeks to solve a few key problems in a simple and effective way. The new app replaces the old MINI Connected and will be available on Apple’s App Store and Google’s Play Store as a free update. continued →

AUDI, BMW & Daimler Agree to Buy Nokia’s HERE Digital Mapping Business

MotoringFile Sections: Official News | Technology Aug 3rd, 2015 No Comments


With suitors reportedly ranging from from Apple to Uber Nokia’s mapping business HERE finally a new owners. Several of them. Given the importance of Nokia’s mapping data to Audi, BMW, Mercedes and of course MINI, the automakers put their differences aside and forged a historical alliance to purchase the division for 2.9 Billion Dollars. What does this mean for MINI? First it’s important to note what HERE does for MINI (and BMW). The company creates high-definition maps based off of local data that it compiles worldwide. This data is either stored on your MINI’s hard drive (if you have Navigation of course) or via the cloud. By buying the company the German automakers are guaranteeing control over one of the most important parts of a consumer’s experience with their products. And this will allow them to work closer with the company to develop more tightly integrated systems. continued →

JCW Walkthrough with MINI USA Head of Product (Video)

MotoringFile Sections: F56 Two-Door Hardtop | In the Press | JCW | Reviews Aug 2nd, 2015 3 Comments

F56_JCW_0109_web During last week’s press event, we had the chance to meet with The Fast Lane Car Chief, Roman Mica. Roman is a really nice guy and obviously a huge car enthusiast, and his Youtube videos are always fun to watch. A few hours ago, The Fast Lane Car published their review of the F56 John Cooper Works. Their key takeaways are similar to MotoringFile’s, but the most interesting bit is the detailed JCW walkthrough with Patrick McKenna, Head of Product at MINI USA. continued →

MotoringFile Review: The 2016 F56 MINI JCW

MotoringFile Sections: F56 Two-Door Hardtop | JCW | Reviews Aug 1st, 2015 32 Comments

Today we go in-depth with the 2016 JCW MINI. However if you’d like to take a step back and read something a bit more high level first, head over to our appropriately named High Level Review of the car, which Alex published yesterday. Now, read on for our first take of the new MINI JCW in both auto and manual forms.


The F56 MINI JCW is the most complete performance product the brand has ever created. That was the revelation I had as I was thundering up a long stretch of two lane highway in 3rd gear. The suspension calibration, the engine’s constant onslaught to torque and the measured feedback flowing through the wheel, gear lever, throttle, and brake pedals make the new JCW rewarding in the best sense of the word. continued →

MINI JCW Team Race Report: Lime Rock Park

MotoringFile Sections: Motorsports | Official News Jul 31st, 2015 7 Comments

Race 05

To conclude the 2015 John Cooper Works press event, MINI USA invited journalists to Lime Rock Park. It was an optional activity as part of the 3-day trip, but since my last live race goes back to Monaco 15 years ago, it was an opportunity I couldn’t miss. However, I was the only reporter authorized to chat with one of the drivers and to witness the start of the race from the paddock. For those of you who couldn’t make or didn’t watch the race, here is a detailed recap. continued →

Former Top Gear Hosts Heading to Amazon Prime

MotoringFile Sections: In the Press Jul 30th, 2015 25 Comments


After much negotiations and a bidding war between streaming services and broadcasters, Amazon managed to ink a 3-year deal with former Top Gear co-hosts. Clarkson, Hammond, and May along with Producer Andy Wilman will debut their new “unscripted” show next year on Amazon Prime Video. The agreement covers global rights for this upcoming series, with availability in the US, UK, Austria, and Germany first. Amazon will also be able to license the rights to the show to other parties in countries across the globe where their streaming service not yet available. We’ve never been fans of Prime Video, so this big news might prompt us to give the service a shot. On the other hand, that’s a big and unfortunate loss for Netflix. continued →

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