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Woofcast #556: The Clubman Show

MotoringFile Sections: F54 Clubman | Podcast Jul 1st, 2015 No Comments

F54_Clubman_P90187723We heard you like the Clubman, so we put some Clubman in your Clubman. #clubman. Besides our thoughts on the latest MINI (spoiler alert; we like it), we have a very unique interview with Motoring Advisor Tony Poulson. Click through to nerd out on his art (and buy something if you like it!).

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2017 Countryman Spotted on the ‘Ring (Video)

MotoringFile Sections: F60 Countryman | Video Jun 30th, 2015 25 Comments

F60_countryman_2

The announcement of the 2016 Clubman is not even one week old and we are already moving on to other news. A little more than a month ago, the F60 Countryman was spotted going strong on the ‘Ring. We’ve already shared plenty of information regarding the next Countryman, but this video gets us one step closer to the official debut of the fourth superhero. continued →


A Sneak Peek at the Clubman JCW Package

MotoringFile Sections: F54 Clubman | JCW Jun 29th, 2015 18 Comments

JCW_Clubman1

The JCW Clubman is coming. But not today. And not even this year. However what will be available from launch is the JCW exterior package which will include the JCW aerokit and 19″ JCW wheels. Today we get our first preview of that via MINI.de’s terrible online configurator. continued →

A Tribute to the MINI R58 Coupe (Video)

MotoringFile Sections: R58 (Coupe) | Video Jun 28th, 2015 6 Comments

One of our readers, Jimmy, created a video tribute to the R58 Coupe and we thought it would make a good weekend watch. It’s a little long, but well done. Enjoy!


2015 JCW at the Goodwood Festival of Speed

MotoringFile Sections: F56 Two-Door Hardtop | In the Press | JCW Jun 28th, 2015 10 Comments

goodwood-mms-111_0Because most of you are enthusiasts, you probably know that the legendary Goodwood Festival of Speed is ongoing this week. And it wouldn’t be a proper Festival of Speed without a MINI taking the hillclimb route. Luckily for us, Darren Moss of Autocar got to drive the new F56 John Cooper Works on this route. Here is what he has to say about his experience. continued →

MINI’s New Identity and Brand Strategy is All About Minimalism

MotoringFile Sections: Design Jun 26th, 2015 28 Comments

Leer

This week BMW not only took the wraps off of a new car but also a new identity and brand strategy for MINI. While the most visible sign is a modernized (and fantastic looking logo in our opinion) logo, the evolution of the brand’s strategy and design tenets are the bigger story here.

Design, authenticity and long-term value define the new brand image, which will initially be seen in a newly-designed logo, new font and new visuals. In addition MINI is said to be exploring new approaches to communications in the launch campaign for the new Clubman.

Sebastian Mackensen, head of MINI, emphasised: “Since its creation in 1959, the MINI brand has always stood for ideas, inspiration and passion. We want to continue the MINI success story and have refined our brand strategy and refreshed the brand’s visual identity – starting with the campaign for the new MINI Clubman. We aim to make more people avid MINI fans – with a new brand identity and new offerings in the future.” continued →


2016 MINI Clubman Detailed in Official Videos

MotoringFile Sections: F54 Clubman | Official News | Video Jun 25th, 2015 23 Comments

F54_Clubman_71

Because high-resolution photos are never enough, MINI is bringing us a series of videos showcasing their brand new model. Unfortunately there are no driving scenes, but the deeper dive into the model, and a comparison to its predecessors, is a welcome addition to the pictures we published this morning. We have to admit that seeing the barn-doors opening up automatically is pretty rad. We could watch this all day long. continued →

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MINI Model Cheat Sheet

1st Gen MINI
R50: One & MC Hatch
R52: All 1st Gen MINI Convt.
R53: MCS Hatch
2nd Gen MINI
R55: Clubman
R56: Hatch
R57: Convertible
R58: Coupe
R59: Roadster
R60: MINI Crossover
R61: MINI Crossover Coupe
3rd Gen MINI
F54: Clubman
F55: Five Door Hatch
F56: Hatch
F57: Convertible
F60: MINI Crossover
F58: Traveller

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