MINI accompanies the European Music Tour as its official wheels.

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For the second time, MINI is the “official wheels” of the Isle of MTV clubbing tour. Building on the tour's success of last year, “Isle of MTV 2003” is set to be even bigger this year, with a 12-date club tour boasting an eclectic mix of DJ's, sophisticated venues and some of Europe's most discerning clubbers. The highlight of the tour will be an open-air main event, which is set to take place on August 7th on the picturesque island of Ile du Gaou in the South of France.

In cooperation with MINI, “Isle of MTV 2003” will play host to over 30,000 clubbers as it traverses Europe from all summer long.

A fleet of MINIs will arrive in each city to announce the arrival of the clubbing tour. On the day of the event, MINI will provide a shuttle service for VIPs and DJs to the venue. For those who need a break from dancing, there is the chance to try out the latest remote-controlled MINIs on a racetrack.

As the official wheels of the “Isle of MTV” tour, MINI has found its perfect platform. Through the partnership with MTV Networks Europe, MINI can position itself as a trendsetter and pave the way for new music. The premium small car presents itself in an environment that mirrors the most important aspects of the brand: authenticity, individuality, and modernity. “The partnership between MINI and MTV came about as a natural development because of their similarities in many points,” says Torsten Muller-Otvos, director brand and product management MINI. “Apart from common target groups, MINI and MTV communicate in the same way: international, multicultural, open minded.”