Comments on: MINI's Non-Traditional Advertising

By: Valley PR Blog » Blog Archive » FlexCar’s marketing very impressive

Tue, 11 Sep 2007 16:12:57 +0000

[...] Motor” campaign, if you’re familiar with the work of Mini’s former red hot agency, Crispin, Porter and [...]

By: Markus

Markus — Thu, 07 Aug 2003 00:42:58 +0000

I love the MINI grass roots advertising campaign, and I don't even usually like advertising. They have almost succeeded in establishing the MINI as a symbol for a certain lifestyle.

Unfortunately, now the lawyer bozos of BMW of NA appear poised to attempt to unravel most of what the grass roots ad campaign has accomplished.

By: Frank

Frank — Wed, 06 Aug 2003 01:57:56 +0000

I live very close to the main office of Crispin Porter + Bogusky ad agency here in Miami.

By: Matt

Matt — Tue, 05 Aug 2003 20:38:17 +0000

really!

i like the juxtopostioning of the articles, Gabe.

[quote]... Instead, marketers concentrated on three advertising areas: magazine, out of home and its Web site, Miniusa.com. Mini marketers want to attract opinion leaders and tech-savvy professionals who influence the vehicle purchases of others.[/qoute]

now, how does this jibe with what BMW legal is doing to MCO?

By: Gabe

Gabe — Tue, 05 Aug 2003 18:05:15 +0000

Now if they can just get those BMW lawyers under control :)