MINIs August Sales Decrease Due to Production Limitations


Demand for MINI brand automobiles remains strong. Due to planned production limitations, MINI USA reported August sales of 2,811 automobiles-a 12 percent decrease from the 3,189 cars reported in August 2002. Sales of MINI automobiles for the first eight months of 2003 totaled 23,425. MINI went on sale in the U.S. on March 22, 2002 and last year, MINI USA reported sales of 12,794 cars through August 30, 2002.

Interestingly the BMW Group's overall numbers (including MINI) increased 3% in August and remain up 10% for the year.

  • Grant

    Does anyone have any idea on the production of mini's built for one year for global sales is?