In news only slightly tangentially related to the MINI, The Economist reports that Eddie Clontz, editor-in-chief of the Weekly World News, died January 26th, aged 56.
Just a year ago, MINI owners were thrilled when Bat Boy became one of us after stealing a red-and-white MINI Cooper as it was being delivered to a Detroit dealership. I can't say that Clontz wrote the story, but he was the genius behind many of the Weekly World News' more peculiar journalistic exploits, according to The Economist's obit.
Product placement or not it was pretty amusing and in keeping with the rest of the Crispin Porter & Bogusky package. But without Eddie Clontz it couldn't have happened.
Let's morn the supermarket tabloid world's — and MINI owners' — loss.
Lee Johnson
Thanks Lee. I wonder how many new MINI owners have no idea what we're talking about 🙂 If so follow the likls above for all the details.
<p>Much to my wife's dismay, I actually bought that issue. But I had no idea it was a paid advert. I thought it actually happened :)</p>
<p>I have a copy on my desk at home.</p>
<p>I have it under glass in my office !</p>
<p>Could somebody make a PDF file of the cover and post it somewhere so we could download a copy.</p>