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BusinessWeek: Positive Outlook for MINI

Sections: Uncategorized Apr 2nd, 2004 5 Comments

Dennis Brown and Vanwall pointed us to BusinessWeek's very positive outlook for MINI.

For me, the most interesting part is MINI's continued marketing brilliance:

When BMW dealers start selling the new Mini convertible in Europe and the U.S. this summer, the cars will be delivered to customers with the top down and a seal that is broken when the roof is raised for the first time. Buyers will be asked to sign a mock contract committing them to keeping the roof down as long as they can — to stay true to the Mini convertible's open-minded spirit. “It will spark contests to see how long owners can go before breaking the seal,” says Jack Pitney, vice-president of Mini USA.

You can read the entire article here.

Bob Apr 2nd, 2004 Link

Great idea… but not sure I would want to buy a used MINI that has not had its top up in rain and snow storms :) Bob 2002 MCS CR/W

John Apr 2nd, 2004 Link

There should be a handicap system for those that live in wetter regions of the country…i.e. Oregon, Washington.

Gabriel Bridger Apr 3rd, 2004 Link

BTW thanks Matt for posting this. Not sure why Mr. Pitney is listed as Vice President when I had thought he was CEO or President of MINIUSA.

Ryan Apr 3rd, 2004 Link

Gabe…

Not sure if this is the case here, but usually, “heads of divisions” are titled VPs. I imagine he reports to the President of BMW, which Mini would fall under. Then again, I could be completely wrong.

Zakdog Apr 5th, 2004 Link

my license plate still reads “TOP DWN” from my ragtop GT Mustang :)

…which, granted doens't make a lot of sense on my 02 MCS but is a great conversation starter!

I tell them it's my management style :o

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your text	→	your text
`my code`	→	`my code`
* Bulleted list * Second item	→	• Bulleted list • Second item
1. Numbered list 1. Second item	→	1. Numbered list 2. Second item
[link name](URL)	→	link name
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<http://url> <email@add.com>	→	Auto-linked
![Alt text](URL)	→	Image

BusinessWeek: Positive Outlook for MINI

Sections: Uncategorized Apr 2nd, 2004 5 Comments

Written By: Matthew Gifford