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Dennis Brown and Vanwall pointed us to BusinessWeek's very positive outlook for MINI.
For me, the most interesting part is MINI's continued marketing brilliance:
When BMW dealers start selling the new Mini convertible in Europe and the U.S. this summer, the cars will be delivered to customers with the top down and a seal that is broken when the roof is raised for the first time. Buyers will be asked to sign a mock contract committing them to keeping the roof down as long as they can — to stay true to the Mini convertible's open-minded spirit. “It will spark contests to see how long owners can go before breaking the seal,” says Jack Pitney, vice-president of Mini USA.
You can read the entire article here.
<p>Great idea… but not sure I would want to buy a used MINI that has not had its top up in rain and snow storms 🙂
Bob
2002 MCS CR/W</p>
<p>There should be a handicap system for those that live in wetter regions of the country…i.e. Oregon, Washington.</p>
<p>BTW thanks Matt for posting this. Not sure why Mr. Pitney is listed as Vice President when I had thought he was CEO or President of MINIUSA.</p>
<p>Gabe…</p>
<p>Not sure if this is the case here, but usually, “heads of divisions” are titled VPs. I imagine he reports to the President of BMW, which Mini would fall under. Then again, I could be completely wrong.</p>
<p>my license plate still reads “TOP DWN” from my ragtop GT Mustang :)</p>
<p>…which, granted doens't make a lot of sense on my 02 MCS but is a great conversation starter!</p>
<p>I tell them it's my management style :o</p>