MotoringFile


Factory Tours Throughout the Years

Recent contributor Rob Carver recently sent in his thoughts about the handful of factory tours he's been on including the original Mini factory tour years ago. I think it's an interesting read after my review of the current MINI tour.

I've been on a few factory tours over the years, including the original Mini Longbridge facility many years ago, and each one has been a fascinating experience. While the amount of human involvement has dropped to a seeming minimum, the lines have become incredibly more complicated, and machines have opened up more possibilities, while hopefully eliminating the “Wednesday Car” luck of the draw. Anyone doubting how much things have really changed should have seen the Citroen Deux-Chevaux plant back about twenty-some years ago car bodies hanging vertically from big meat-hook things, nary a window in the place, and one door that only opened to spit out a Cigarette Roller every so often, no visitors wanted, and absolutely NO pictures allowed – the working conditions for the mostly immigrant workforce were prolly too incendiary, I was told privately! It was pretty strange standing outside the faceless facade, realizing that car production was underway in a kind of Industrial Revolution flashback. The only other plant I can compare it to is the Coors Factory, er, Brewery, another faceless block plant that stuff went into and something different came out. At least they had a tour, tho! Glug-glug-glug! ;- )

I much preferred the smaller Morgan factory, like a big family; or the numerous specials builders in England at the time, people dedicated to making distinctive products with a belief in their cars as an extension of their creative process. I well remember the tiny GTM 'facility' ' a small building out in countryside with shells stacked outside, a coupla blokes inside, and the slow build stages of hand-made 'personal' cars. The tour, such as it was, was my favorite of 'em all, just a stroll thru the 'plant' with the lads, who are still at it, BTW. It couldn't quite beat the best tour I ever heard of, however ' the Ducati plant in the late 70's. I heard about it from a Mini guy ' a group of tourists from England and the U.S were being led thru the old facilities – right down the line! – and getting a sketchy overview from a translator who had limited English. They came to a bench where the crankshafts were being fitted by a diminutive worker who tried to explain in rapid-fire Italian how the needle bearings were set into the housing, while the translator was struggling to keep up. Exasperated with the polite, but clueless, expressions on everyone's faces, the little mechanic grabbed the nearest tourist's hand, which happened to be the girlfriend of one the guys – just along for his' sake, I'm sure ' and plunged her hand into a can of lithium grease! Then he pulled her hand out with a glob of grease, slapped a bunch of pre-counted needle rollers into it, guided her hand into the bottom of the housing, turned her wrist upside down, and then smoooooothed the rollers into the race with her fingers! While she just stood here in stunned silence, he gave her a rag, a big smile of approval, and voila! Guess that would be hard to duplicate with all the robotics nowadays, ;-)

The old Mini plant at Longbridge was light-years ahead in many ways when I visited it around the same time i was in France ' reasonably open and even had a tour, albeit not too elaborate. The Minis, though, by then were well behind the modern method curve ' too much 'human interfacing' as they say ' and even then there were rumors every day of it's imminent closure because of cost issues. However, the wonderful old MG plant had recently been shut-down for good, leaving the Triumph factory as the sick sister of the bunch. BL had sold every MG they ever made right quickly, with a smaller, dedicated workforce who really were committed to the Marque, where as the Triumph plant had a strike a week, I bet, and very poor quality control. I know many people will have issues with this, but, hey, how many TR7's were out there with cracked heads and bad electrics' 'Nuff said. The Triumph plant lasted for a few more years, but in a way its closure ensured the Mini would survive just that much longer, eventually moving into the Oxford Facility for the new MINI. Oxford is the real link to past for me ' Morris started there, and the manager of Morris Garages, the sales end of the car company, was Cecil Kimber – who started MG. The MG Competitions Dept. ran all of BMC's racing and rallying efforts, ( until Leyland killed 'em off ), so naturally the great Mini Rally victories were engineered from there. I miss the Longbridge connection ' it was purpose built for the Mini and all my old cars came out of there ' but the new line at Oxford seems like the cat's meow. We, as new MINI lovers, would never have been able to order our own special cars, our extensions of our creative processes, without an ultramodern plant that can translate our wants & wishes into our favorite MINI. Gabe, you lucky dog! I can't wait to see it for m'self!

BCNU,
Rob in Dago

Written By: MF Staff




8 Comments

AlanB Apr 6th, 2004 Link

I went through the Longbridge factory in the early '80's, but was only allowed to see the Metro being made by robots. At the end of the production line, the Metro met the Minis for water testing. I asked the tour guide where the LHD Minis went in the world. He said,”The US.” I noted this was NOT true since 1967. He corrected himself by saying, “You are right! The RHDs stay here and the LHDs go to Italy and other parts of the world. The ones with right hand steering and left hand wheels go to Ireland!”

ReplyReply
Stuart Apr 6th, 2004 Link

The ones with right hand steering and left hand wheels go to Ireland!”

Thats now so far from the truth, At Oxford in the late 70's it was quite common to find a car at the end of the track with Right Hand steering and left hand pedal sets, and two drivers trying to decide who would steer and who would operate the brake and clutch How things have moved on!

ReplyReply
R Apr 6th, 2004 Link

Thanks for the voyage interesting stuff. It's too bad you don't have any photos to go with the story.

What is this about “?”:

de ?personal? cars. The tour, such as it was, was my favorite of ?em all, just a stroll thru the ?plant? with the lads, who are still at it, BTW. It couldn?t quite beat the best tour I ever heard of, however ? the Ducati plant in the late 70?s. I heard about it from a Mi…………………….R

ReplyReply
Vanwall Apr 6th, 2004 Link

AlanB & Stuart – Longbridge had it's share of “rectifications”, I'm sure – reason enough to limit the factory tours even when I was there – but that's also one of a number of reasons many knowledgeable people have concluded BMC and later BL lost money on every Mini, something BMW seems to be avoiding. ;-) BL never did figure out how to set the right sales price, I understand, leaving plenty of pound notes on the table with every sale. Remember, at one point in the 1960's BMC had a huge percentage of English sales, especially in the Morris/Austin 1000 series, which dominated their segment of the market, and still never made a lot of dough, sadly.

R – at that point in my wanderings, I took slides almost exclusively, and have never converted them to prints, sorry. There were limits on picture taking even then, as well, and most of my shots were from the more friendly environs of Donington, Beaulieu, and the like. Someday, someday…

     BCNU,
    Rob in Dago

ReplyReply
R Apr 6th, 2004 Link

Would have been neet to see. Did you ever see the plant were they made/make the Super 7?……..R

ReplyReply
douglas travis Apr 7th, 2004 Link

Thanks for your article on your tour of Plant Oxford. I will be going thru the plant on April 23rd. Your photos showed some artwork for some MINI wearables I hadn't seen. Do they have a store at the plant? If so I will have to take out a loan with the dollar being so weak against the pound. Do they have a place to secure your camera?

ReplyReply
cutters May 3rd, 2004 Link

That was impressive…thanks

ReplyReply
Kelly Odell Apr 7th, 2006 Link

Help! My husband and I will be in England this May for a business trip. :-} Can you tell me if there are any factories or racing car shops that we could tour?

ReplyReply
M7 Tuning

Leave a Reply

Preview:

MF Community


Login using Facebook:


Last visitors
view more...

Articles by MINI model

The Fine Print

MotoringFile reserves the right to edit or delete any post for any reason. Derogatory comments of any kind will not be tolerated.

HTML Formatting Tips

  • To make something bold: <strong>Text to bold</strong>
  • To make something italic: <em>Text to italicize</em>
  • To make a hyperlink: <a href="URL">Text to link</a>
  • To quote something previously said, you can use <blockquote>text</blockquote>

Markdown Formatting Tips (advanced)

MotoringFile also allows use of Markdown formatting in the comment section. This accomplishes the same formatting as HTML but is typically easy to use.

_your text_your text
**your text**your text
`my code`my code
* Bulleted list
* Second item
• Bulleted list
• Second item
1. Numbered list
1. Second item
1. Numbered list
2. Second item
[link name](URL)link name
***Horizontal ruler
<http://url>
<email@add.com>
Auto-linked
![Alt text](URL)Image




MF Community


Login using Facebook:


Last visitors
view more...

Articles by MINI model


Miniature Trailers


Advertise with MotoringFile

If you or your company are interested in advertising on the most influencial MINI website in the world, please visit our Advertising section. If you have further questions about becoming a sponsor or would like to see our rate sheet please feel free to contact us directly.

Previous Select MF Features

2009
» World Debut: MINI Coupé Concept
» World Premier: MINI Roadster Concept
» Exclusive: MINI Product Roadmap Revealed
» Exclusive: MINI's 2011 Product Strategy.
» World Premier: MINI Beachcomber Concept
» Exclusive: MINI Likely to Move Some Production to Germany
» MINI Releases JCW WC50 Special Edition
» Exclusive: Rolls Royce to Create Special Edition MINI
» MINI Mid Life Cycle Refresh Coming in '10
» MINIproduct Roadmap Revealed
» MINI 50th Anniversary Models Revealed
» JCW Diesel a Reality
» MINI's Mid Life-Cycle Refresh
» MotoringFile Does the 24 Hours of Lemons
» MINI's City Car to go RWD
» MINI to Launch Progressive Activity Vehicle
» JCW Re-Imagined: Our Take on the Factory JCW
» JCW GP to Return?
» MF Exclusive: the Secret Design Process of the Clubman
2008
» MINI JCW in Depth / MINI USA JCW Pricing
» MCS Engine's Cold Start Issue (Update)
» Official History of the Modern JCW Tuning Kit
» MINI Crossover Concept Official Release
» MINI Dealers to Sell Fiats in North America?
» MINI Challenge Race Car in the US
» MF's MINI United Video (part 1)
»
MF Exclusive: Ask Stracco Part 2
» R57: Seriously Always Open
» Factory JCW MINI in Detail
» Fiat & BMW To Co-Develop Next MINI?
» Exclusive MINI Takes the State Info
2007
» MINI Officially Updates Line-up for 2008
» New Models & Production Locations Confirmed
» MotoringFile's MINI United Coverage
» 2007 JCW Kit Officially Announced
» MINI's Top Secret Colorado Project
» 2009 Factory JCW MCS (Stage II)
» More MINI Variants Officially Confirmed
» MINI Clubman Official Photos and Specs
» R56 Pedestrian Crash Analysis
» Future JCW Vehicles Revealed
» MINI USA's Motorby Pilot Program
» MINI Clubman Update & Sketch
» BMW To Re-Brand JCW
» 2007 MINI MotoringFile Q&A
» MINI One and MINI Cooper D Now Official
» 2007 MINI Reader Reviews
» 2007 MINI USA Pricing and Options
» MINI Unveils the Sidewalk

2006
» MF Design Analysis: 2007 MINI
» 2007 JCW Accessories Revealed
» MINI Names the R55: The Clubman » 2007 MINI In Detail (Part 2 / Part 3)
» 2007 MINI Official Photos (Part 2 / Part 3)
» 2007 MINI Drops Weight
» Official 2007 MINI UK PDFs
» 2007 Nav Includes iDrive-Like Controller
» 2007 US Market Options Packages
» Hey Stracco: The Interview
» Let's Plan: MINI Clubs & MTTS
» MINI's Official R56 Preview Photos
» MINI's Official R56 Preview
» Next Generation MINI Revealed (#2)
» '07 MC & MCS Spotted in Death Valley
» 2007 MINI Color List (US Market)
» '07 MINI Gets More Power/Less Weight
» MF Review: MINIs on the Dragon
» MINI USA Releases JCW GP Pricing
» JCW Cooper S Long Term Review
» Seven New Colors for 2007
» MINI Release Info on Next Gen Engines
» Chicago Autoshow Gallery
» JCW GP at Geneva (final release info)
» 2006 JCW Product Info
» MINI Concept Detroit - In Detail
» MINI Sourced Triump Still Years Away
» US Connection for MINI's new Roadster
» First MINI Now Triumph?
» More News on the MINI Triumph Concept

2005
» Behind the Wheel of the 2007 MINI
» MINI Concept Tokyo - In Detail
» MINI Concept Frankfurt - In Detail
» Driven: The Nürburgring Nordschleife
» MINI Wins at Targe Newfoundland
» 2006 JCW Accessories
» US Market Color Changes for 2006
» Getrag's All Wheel Drive MINI In Depth
» BMW/MINI to Buy JCW?
» Official 2006 MINIUSA Pricing
» Special Editions/Package for 2006
» Checkmate Options Package (USA)
» JCW Direct From to the Factory in '06
» Tips on How to Sell Your MINI
» 2006 Model Year Timeline
» MINI's 2006 Color Changes
» Next Generation MINI Revealed
» Official MINI Armrest Revealed
» MotoringFile Review: MCS Auto

2004
» Details on the MCS Limited Slip Dif
» MotoringFile 2004 Holiday Gift Guide
» Getrag Tests All-Wheel Drive MINI
» Q&A on the OutMotoring ARC Armrest
» 2005 Chicago Auto Show / Gallery
» MINI USA's JCW GP Delivery Program
» 2005 MINI Changes
» The Cabrio In Depth / Gallery
» Special Edition MC40 / Gallery
» MINI Plant Tour Review
» Hood Rub Service Bulletin
» 2004 Chicago Auto Show / Gallery

2003
» MINI Accessory Additions for 2004
» CVT Paddles Retrofit
» 2005 MINI Spotted
» Rear Fogs Almost Here
» New Prince Engine Caught Testing
» MINI Releases Hood Rub Bulletin
» MINI_Motion Launched
» MINI Conquers Snow and Ice
» MINI One D Announced
» MINI Named North American Car of the Year

MotoringFile Downloads

mini MF map
MF Club Mappr mini
Translate MotoringFile with Google: 
 
BF

MF NewsRoom

Morristown MINI Auctions

MotoringFile Buyers Guides

R50 ('02-'06 MC) Buyers Guide
R53 ('02-'06 MCS) Buyers Guide



MotoringFile Reviews

Auto Reviews:
'09 Cooper S Convertible
'09 JCW Coupe
'09 JCW Clubman
JCW Stage I vs JCW Stage II
'08 Clubman S (Auto)
1st Drive: '08 MINI Clubman
Comparison: '08 BMW 135i
'06 R53 MCS vs '07 R56 MCS
'07 R56 JCW (Stage 1)
'07 MINI Cooper S Long Term
'07 BMW Z4 M Coupe
'07 MINI Cooper & Cooper S
Audio: '07 MC/MCS at the Track
'06 JCW GP Long term
Reader Review: JCW GP
'06 JCW Cooper S Long Term
Comparison: '06 Lotus Elise
Comparison: '06 Mazda MX5
Comparison: '06 UK Focus ST
Comparison: '06 Civic Si
Comparison: '04 TVR T350
Comparison: '06 Nissan 350z
Comparison: '06 VW GTI w/DSG
Podcast: Cooper S Auto
Podcast: BMW 325i
Podcast: JCW MC Soundkit
'04 JCW MINI Cooper Tuning Kit
'05 MCS: One Month Review
'05 MCS Auto
'05 JCW S 1st Drive
'05 MINI Cooper
'05 MCS Conv. Long Term
'05 MINI Cooper S
'05 MCS Cabrio 1st Drive
'04 JCW MCS First Drive
'04 MC w/JCW Tuning Kit
BMW M3 SMG Vs. MCS
'04 MINI Cooper CVT
'02 MCS 3 year Review
Autocrossing the MINI Range

cafepress



Performance Accessories:
R56 JCW Engine Kit
R56 JCW Suspension (Long-Term)
R56 JCW Suspension (Track)
R56 JCW Suspension (Street)
R53 Craven Speed Short Shifter
R53 M7 Understrut System
Kumho Ecsta SPT Tires
R53 M7 Strut Tower Plates
R53 JCW Alcantara Wheel
R53 JCW Brake Kit
R53 Webb 15% Pulley
R53 Helix MCSa 15% Pulley
R53 H-Sport 19mm Sway Bar
R53 MCS Supersprint Exhaust
Podcast: R53 MCS SS Exhaust
R53 JCW Cold Air Intake
Reader Rev.: R53 JCW Brakes
R50 Supersprint Exhaust
R50 Remus Exhaust
R50 Promini Intake
R50 Remus Dual Exhaust
Schroth Harness System
R50 CVT Steering Wheel Paddles

Exterior Accessories:
Miniature's Receiver Hitch
OEM White Tail Lights

Lifestyle Accessories:
MINI_Motion Watch
MINI_Motion Driving Shoe

Audio:
MINI Digital SoundModul
ICE-Link Plus iPod Adapter
Official BMW/iPod adapter
ICE-Link iPod Adapter
Kenwood iPod Interface
Alpine iPod Interface
Harman Kardon Stereo

Interior Accessories:
JCW Alcantara Steering Wheel JCW Leather Dash
MCAW Auto Up Circuit
MINI Rear Camera
MINI Rear Saddle (official)
MINI Rear Cargo Storage Case
Official MINI Rear Saddle Bag
2004 MINI Armrest Reviewed
Mymini Knee Pad
MINI Bluetooth Kit
MINI Video Input
Aftermarket Bluetooth Integration
Ian Cull Auto-up Circuit
Universal Mobile Phone Holder




MINI Model Number Cheat Sheet:

1st Gen MINI
R50: One & MC Coupe
R52: All 1st Gen MINI Convt.
R53: MCS Coupe
2nd Gen MINI
R55: Clubman
R56: One/MC/MCS Coupe
R57: One/MC/MCS Convt.
R60: MINI SUV