A while back Ian Cull posted short article on his MINI blog
about a recent purchase of the original Rover press release about the MINI Spiritual concept. It got me wondering how many of today’s owners know the rather turbulent and interesting history of the MINI in the 1990’s. That turbulence is reflected in the three concepts that BMW and Rover built in the mid 90’s and the design process that surrounded them.
Various government backed companies that manufactured the Mini through the years were less than successful on the business side of things. In fact British Leyland, Rover, etc tried to kill the Mini more than once (first to avoid converting the engine to run on unleaded, then to avoid increasing safety requirements) but English public opinion was too negative. So when BMW bought Rover and the Mini there was quite a bit of hope for the future.
Development on some of these concepts took place independent of BMW which was also creating what would eventually become the E50
and then the R50 – the new MINI. Here’s an excerpt from Robson’s “New
MINI” that details some of this time period:
“Even as early as 1994, designers on both sides of the
channel dusted off their sketches of Mini-sized cars and started
turning them into models, both scale and full size. Though neither knew
that the other was running rival projects, Fave Saddington looked after
MINI work at Gaydon, while Frank Stephenson ( an American citizen with
much experience at GM and Ford before he joined BMW in 1991) forged
ahead in Munich.
Even so, it was not until an absolutely seminal date – Tuesday, 17 October 1995 – that the two teams faced each other, when their respective offerings were shown to BMW’s directors at a presentation and viewing at a top-secret meeting in the BMIHT Heritage Centre at
Knowing that the integrity of the MINI brand had to be preserved at all costs, both teams – British and German – had thought in terms of evolution. After 1959 the Mini, as a style, had not advanced at all, so several ‘might have been’ re-generations had never taken place.
Both teams, therefore, tried to think along the same lines. What might have happened how might it have happened and what should a forth or fifth generation Mini look like?
The two concepts that came out of the Rover side of the design team were the Spiritual and the Spiritual2 (seen here in dark blue). The two Spiritual concepts were much more a radical departure from the design that eventually won out. They tried to be as revolutionary in the 90’s as the Mini was in late 50’s. Designers tried to envision a future of more cars, more people, less space and more expensive fuel. In a sense they tried to push the
same set of circumstances that led to the original Mini a bit further. In one of the more radical departures in terms of original Mini design the Spiritual was to have a flat three cylinder located under the rear seats driving the rear wheels!
Rover’s press release at the time called the Spiritual 2 “a full
four-seat family car achieved in a package of just 3.1 metres [10 feet, the same as the original Mini and much shorter than the MINI]”, Interestingly even the press release that accompanied the prototypes at the time of release mentioned that they were never really meant to be the “new Mini”. They were meant to simply be “a free-thinking approach to the long-term challenges of a future generation.” Of course now we
know that they were indeed proposals for the next Mini. In fact the Rover design team left that October 17th meeting with relatively high hopes that their design was to be chosen. Here’s another excerpt from Robson’s book:
“Leaving the meeting with the impression that their offerings had been preferred over the massed ranks of MINI (BMW) offerings, they were soon cast down when it became clear that BMW’s designers thought that they, too, had been chosen to take their own projects a stage further.
This meant, effectively, that the British designers then wasted much of the winter of 1995/1996 working on further refinements of the Spiritual concept. When Rover Group’s marketing staff realized that control of this project was slipping away from them, they were so distressed that they worked up, and issues, an internal document criticizing what the Munich studios were offering instead.
The German E50, they suggested, had been styled first, and packaged second, was not thought to be an ‘Issignois way’ of doing things, was thought to be ‘only better than average’, and that it” doesn’t truly shock with innovation”.
This of course is truly fascinating considering how succcessful the new MINI has become. While BMW may have designed the MINI backwards (shape first, engineering second) they did an amazing job with the execution of the final car. No one can argue with the success the new MINI
has found in the last 3-4 years.
The ACV 30 on the other hand traded much of the Mini’s functionality for a more
aggressive, rally inspired look. Obviously the market for such a
vehicle probably wouldn’t have sustained it’s sales for very long. That being said the ACV 30 was a fully drivable prototype and debuted at the 1997 Monte Carlo Rally. I was going to school in England at the time and remember the ACV 30 being all over the papers for a day or two. It was quite exciting to see a reinterpretation of the then current Mini and I think many were just happy to see an English automaker looking to the future. However BMW was keen to let everyone know that this was not the new MINI that would be debuting later at the Frankfurt Auto
show in the fall.
According to Robson’s “New Mini” the ACV 30 was created by the Munich design team and was presented as one of the five ideas at that fateful autumn meeting in 1995. Interestingly this Munich team was lead by none other than Adrian Van Hooydonk, who would go on to create the current 6 and 7 series and later become head of BMW design.
Of course the team that he lost to was lead by none other than Frank Stephanson, who would go on to be head of all Ferrari design.
Looking at the ACV 30 and what would become the eventual new MINI, one can’t help but get the feeling that great minds think alike. The toggle switches among other things were eerily similar on both concepts.
When viewed with the benefit of time passed they certainly are interesting concepts. However, I think it’s fair to say none would have been as successful in today’s market
as well as the current MINI.
For those interested you can see couple photos of the winning concept, the car that eventually became the current MINI, here. BTW this is one of the first MINI related sites I ever put together back in the summer of ’02 🙂
Note: A big thanks to Ian Cull who helped with some information
in this article. Also it’s worth mentioning that, while this is meant to be a quick introduction into this topic, it’s certainly not the last word. Much more can be found in Graham
Robson’s book “The New MINI“. It’s a must have for any serious fan of the new