If you're a regular MotoringFile reader this will be old news since we've not only covered the launch but have already posted an entire review of the watch. However if you somehow missed both of those pieces here's the official MINIUSA's introduction on the the MINI_Motion watch:
Only an automotive brand as distinct as MINI could inspire MINI_motion, an award-winning signature collection of products designed to connect experiences in and out of the car. The latest accessory, MINI_motion watch, features a digital face that can display time from vertical to a horizontal position. The MINI_motion watch is currently on display at the Museum of Modern Art and is available for the first time to the public.
MINI, the world's leading premium small car brand, combines design and engineering with a distinctive personality. MINI_motion builds on MINI's legendary design principles, bringing timeless qualities to clothing and accessories. Introduced in 2003 by the BMW Group and designed by fuseproject, the MINI_motion collection earned several awards in the design industry.
Unique in design, the MINI_motion watch stays on the wrist without a fastener. It has a soft, open wristband with a spring steel core that keeps the watch securely on the wrist. The innovative LCD display can be switched from vertical to a horizontal view, ideal for driving. The watch is made of a silicone band and a stainless steel case. It is water resistant up to 50 meters. Other features include a chronograph, timer, alarm, day/date, 12 or 24-hour display, dual time zone and backlight.
Defining the concept of connected urban travel, the MINI_motion line features products needed for simple, everyday use that connect the user and different modes of transport whether it's behind the wheel, on foot, on the subway or in the air. MINI_motion is inspired by people, life observation, design and attitude, and draws plenty of inspiration from the energy and heritage of the MINI brand.
The MINI_motion watch is suggested retail $165. All MINI_motion products can be ordered online at www.minimotionusa.com.