MINIUSA's awarding winning marketing is at it again… this time pertaining to the new and highly anticipated limited slip option. What they do is break down the option to make it easily understood. First for the engineering major and then for the rest of us. Here's an excerpt from the flyer currently at US MINI dealers:

For The Engineering Major:
A Limited Slip Differential (LSD) is a modified or derived type of differential gear arrangement that reduces wheel spin, especially when cornering at high speed by allowing for some difference in rotational velocity of the output shafts. Limited Slip Differential (LSD) does not allow the difference in speed to increase beyond a preset amount. By limiting the velocity difference between the pair of driven wheels, useful torque can be transmitted as long as there is some friction available on at least one of the wheels.

For The Rest of Us:
The Limited Slip Differential (LSD) reduces wheel spin while cornering at high speeds to maintain:

  • Go-kart like handling.
  • Optimum traction between tires and pavement.

So there you go. Now the next time someone asks you what a limited slip does… tell them to grab one of those handy flyers at the dealer or point them right there.

You can check out the flyer here [via Sean Bartnik's weblog].