Comments on: Inside MINI's Consumer Research

By: Cooper

Cooper — Thu, 17 Mar 2005 17:54:39 +0000

I am going to the March 20th session in So Cal. All I will say is that for some reason they offered me to be there for 4.5 hours instead of 2.5 for a more specialized focus group and more $$$. But of course I won’t say too much at this point =)

By: Frank

Frank — Tue, 08 Mar 2005 23:09:12 +0000

How the participants were selected? Via e-mail or phone?

I receive at least 3-4 telemarketing calls everyday and I always hang up on these clowns. No one as far as I can remember identified themselves as conducting a study for MINI or such.

Oh well, maybe I hung up on them as well...:(

By: Eric

Eric — Tue, 08 Mar 2005 15:32:03 +0000

Perhaps they will branch out to the Eastern U.S. after doing SoCal. The Mid-West and East Coast are huge markets (Minneapolis, Detroit, Boston, etc.)

By: F.R Walter

F.R Walter — Tue, 08 Mar 2005 02:37:55 +0000

Two words MINI VAN

By: BRUCE HORD

BRUCE HORD — Mon, 07 Mar 2005 18:28:38 +0000

It is pleasing to see that Mini seems to care and are trying to get some real owner feed back for use on future Mini's.

Would hope that Mini folks are not so myopic, that they think the only place for doing surveys is So. California. There are plenty of Minis sold in the mid-west and east.

By: Mike

Mike — Mon, 07 Mar 2005 17:09:09 +0000

I too have just been invited to “pre-view” future MINI Cooper models in Southern California. I’ve done lots of surveys like this in the past (all for American cars) and it’s really quite fun. Basically they show you the “future” models and ask you for your thoughts about them (lots and lots of questions). I was elated when they called and asked me to participate in one for the MINI Cooper. They said that they will pay $100 for 2.5 to 3 hours of my time, and the person on the phone even hinted to the fact that there might be a test drive involved for a limited number of folks who participate. I’m lined up for first thing in the morning on March 18th. I think that it’s going to be a real BLAST! :-)

By: Gabe

Gabe — Mon, 07 Mar 2005 17:08:51 +0000

Typically a question like that isn’t meant to be literal. It’s more likely meant for the researchers to get an idea of what the MINI means to you in a metaphorical sense.

By: Lee Langston

Lee Langston — Mon, 07 Mar 2005 16:57:30 +0000

I can’t get why they are so concerned about which celebrity I associate with the MINI. I certainly do not buy any particular car because of famous people owning one. I would think MINI owners in general would feel the same?

By: Matt

Matt — Mon, 07 Mar 2005 16:22:20 +0000

Did the cash bag have a big $ on the side of it? I always wanted one of those…

By: mini vanilli

mini vanilli — Mon, 07 Mar 2005 15:10:48 +0000

i hope you let them know we would all love to see an all wheel drive MINI.

By: DUCTTAPE

DUCTTAPE — Mon, 07 Mar 2005 12:29:45 +0000

hmmm, I had to hand them a bag the 300 - $100 bills last time I sat down to the table with someone from MINI...

Glad they are listening to owners.

By: rick

rick — Mon, 07 Mar 2005 08:54:34 +0000

I was just invited to one on March 19th, in Southern California. Should be interesting to see how it compares to this report. I was only offered $100 though :P