The MINI_Motion watch (we reviewed last summer) has just been awarded a Bronze in the IDEA/BussinessWeek 2005 design award. Here’s an excerpt from the article:

The MINI_motion watch features a digital display that changes from horizontal to vertical, ergonomically facilitating easy reading when the wrist is in-line with the user’s vision whether riding a bike, walking or driving.

…The product sold-out quickly and is currently in its second production run. Based on the product’s success, MINI plans to release additional MINI_motion watch styles and sizes in 2005.

Credit: fuseproject
Client: BMW Group/MINI USA

[ MINI_Motion Watch ] BusinessWeek.

You can check out our full review of the watch below:

[ MINI_Motion Watch Reviewed ] MotoringFile

You can find the MINI_Motion Watch for sale at