From the Industrial Designers Society of America (IDSA.org):
BMW wanted to build on its popular MINI vehicle by offering a convertible model. The challenge was to integrate a fully automatic soft top and sunroof in an 11-foot dimension. All components also needed to be carefully designed in line with the MINI design language.
To address space concerns, the top stows efficiently behind the rear seats still leaving space in the trunk, which is accessed by a rear fold-down door. The rollover bar behind the back seats engenders feelings of safety and aesthetically complements the MINI brand. Operation of the convertible top is as easy and intuitive as all the car’s other features.
[ MINI Convertible Wins a Silver ] IDSA
This win is number two for MINI this year and the latest in a series of design awards.
You can read our week long review below: