MINI UK is launching its own brand of Counterfeit MINI commercials only with a bit more dry humour involved. The campaign will go live on July 22nd with a website and commercials at both the cinema and on TV. Here’s the official press release from MINI UK:
Due to worrying levels of MINI ‘pretenders’ appearing across the nation, MINI UK has launched a public information campaign highlighting the true advantages of the award-winning small car. MINI fans will be able to see the new campaign from 22 July on cinema and TV.
Emma Lowndes, MINI UK marketing manager, said: “We felt compelled to take this action when we were made aware of disappointed owners of fake cars who are stuck with vehicles offering poor performance and limited cornering ability.”
From Friday, the public can get useful tips on how to spot a genuine MINI from www.makesureitsaminiadventure.co.uk.
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