For those that just can’t get enough of this news, we’ve now got MINI USA’s official press release on the topic:
>MINI USA announced today the selection of Butler, Shine, Stern, & Partners as its Brand Advocacy Partner. Butler, Shine, Stern and Partners, an agency located in Sausalito, California, was selected from a group of three finalists in a search spearheaded by Hasan and Co.
Butler, Shine, Stern & Partners will work with MINI to create creative work including traditional, non-traditional and viral campaigns, which will complement the vibrancy of the brand. Since launching in the United States in 2002, MINI has consistently communicated its brand message with advertising and marketing initiatives that exude an adventuresome spirit and a true sense of fun.
>”MINI is continually striving to keep its marketing as innovative as its products,” said Trudy L. Hardy, Marketing Manager for MINI USA. “Butler, Shine, Stern and Partners share our vision that MINI is a product full of inherent excitement. They will help MINI continue to break new ground and push the envelope with creative marketing ideas.”
>Butler, Shine, Stern and Partners is a full service marketing communications agency based in Sausalito, California. The agency provides services in advertising, online, design and brand consulting through its four divisions, Butler Shine & Stern, SF Interactive, Gargantua Design and Influx Strategic Consulting. One of the largest independent agencies on the West Coast, BSSP is recognized for its ability to provide highly creative, fully accountable marketing solutions to a broad array of marketers including Converse, LucasArts, Diageo Chateau and Estates, Health Net, Sun MicroSystems, TIAA-CREF, Quantum, and Weider Nutritional Products.
MINI USA Press