Details Emerge on the Detroit MINI Concept


This week’s Automotive News has a short piece on what to expect from MINI in Detroit. Here’s a quick excerpt:

While the press is calling the Traveller a wagon, Mini executives hate that word. “Whatever this is, it is definitely not a wagon. It is something else,” Kay Segler, vice president of Mini brand management, said during a November interview.

You can read the entire Automotive News Detroit preview below:

[ Pony cars may outbuzz SUVs, crossovers ] Automotive News

MF Analysis: BMW historically has distanced itself from the word wagon. Ever since the 2002 BMW has shied away from its usage, instead opting for the word “touring” for certain BMW products. I can certainly see the MINI folks going a similar route and insisting on a word like “Traveller” for the upcoming long wheelbase MINI. Not only does it evoke MINI heritage but it distances the car from the dumpy American wagons of the 70’s that some car buyers may still have bad memories of.

Regardless of what they call it, we may actually hear some concrete plans for the 2007 product in the next few weeks. We’ll have more on the “winter sport themed” concept (including more photos) in the coming days.

Written By: Gabe

  • giacomo

    Did they actually get to use the Traveler nameplate? I thought it was owned elswhere.

  • http://owenkelly.com Owen

    Unfortunately here in Ireland, Traveller has a completely different meaning, and could potentially hurt sales of the car. AFAIK, the name traveller was up in the air as no one actually knew who owned the rights to the name. I don’t think it’ll be called ‘Wagon’ – it’s European slang for P.O.S., nor do I think it’ll be called Traveller … they’ll have some sort of funky name for it in time.

    Roll on the R56, I’ll be at the Dealer launch event, I’ll send back plenty of photos, even if it is over 6 months away :-)

  • http://www.motoringfile.com/ Gabe

    Was it the name “Traveller” or “Clubman” that BMW didn’t own? I’ve lost track now.

  • NSS


  • http://www.motoringfile.com/ Gabe
  • http://www.northamericanmotoring.com Dave
    “Whatever this is, it is definitely not a wagon. It is something else,” Kay Segler, vice president of Mini brand management, said during a November interview.

    Kind of sad when someone in charge of “branding” doesn’t have a recommendation for how to classify their concept when it’s already been at two major autoshows.

    JMO, but MINIUSA has been adrift in terms of it’s brand management ever since Kerri Martin left.

  • giacomo

    So what does Traveller connote in Ireland? P.O.S. is what? I only know it as point Of Sale.

  • Vanwall

    It looks more like an SUV than I care to accept. Hope it gets better than that.

    Owen – We have travellers over this side of the pond, too. ;-)

        Rob in Dago
  • Steve

    What is wrong with “shooting brake”? Isn’t that the name that referred to wagons a while back?

  • http://www.northamericanmotoring.com Dave

    AFAIK, “Shooting Brake” was a name for coupes that had been converted to wagons. One problem with the name is that Audi already has a concept of the new TT in that form and using the name “shooting brake”.

    Much like BMW and “touring”, Audi likes to use the name AVANT to get away from the wagon name.

  • Ted

    Look at the picture…What do you sense inside yourself? For me, its obvious….its so simple…..it just fits…


    I’ll take the advertising rights. Thank-you.

  • http://vinreddy.blogspot.com vin.

    Can’t wait to see it in person!

    Anyone else going to the NAIAS? I’ll be there on 1/16/06 with (very tolerant) fiance in tow.

  • Greg W

    Old classic Mini came in two models – The Austin Se7en Countryman and the Morris Mini Traveller. Then there is the Leyland Mini Clubman Estate (the Clubman was a Mini with a different nose panel only). So there are three possibilities. Today’s model cars are classed as SUV (Sports Utility vehicle) and SAV (Sports activity vehicle). A Saloon in English markets is a 4 door car, but in USA it is a bar to serve drinks. Just as well MINI is not Japanese as then we would have some weird model name no one knows the meaning of.

  • Chris LW

    Giacomo, P.O.S. also means Piece of Feces (sic)

  • http://viciouscircle.us DrewInBalto
  • http://www.outmotoring.com Aaron Cornaby

    I’ll be there…look for the guy with the Orange Pants.

    Aaron from OutMotoring.com

  • http://www.motoringfile.com/ Gabe

    Damn… I can’t believe I’m going to miss the orange pants.

  • http://owenkelly.com Owen

    I think Tom is onto something! The MINI Adventure … it’s perfect. Tom, trademark it while you can :-)

  • Ted

    Check out the latest from the LA Motor Show Mini Canyon Carver Concept Car Double click on lower left Mini Vehicle

  • http://www.northamericanmotoring.com Dave

    The canyon carver design challenge entry was for last year’s L.A. Auto Show. This year MINI did not have an entry.

Sort by MINI model

MotoringFile on Instagram

MINI Model Cheat Sheet

1st Gen MINI
R50: One & MC Hatch
R52: All 1st Gen MINI Convt.
R53: MCS Hatch
2nd Gen MINI
R55: Clubman
R56: Hatch
R57: Convertible
R58: Coupe
R59: Roadster
R60: MINI Crossover
R61: MINI Crossover Coupe
3rd Gen MINI
F54: Clubman
F55: Five Door Hatch
F56: Hatch
F57: Convertible
F60: MINI Crossover
F58: Traveller

Advertise with MotoringFile

If you or your company are interested in advertising on the most influential MINI website in the world, please visit our Advertising section. If you have further questions about becoming a sponsor or would like to see our rate sheet please feel free to contact us directly.
mini mini
Translate MotoringFile with Google: 
2015 F56 JCW

MotoringFile Buyers Guides

R50 ('02-'06 MC) Buyers Guide
R53 ('02-'06 MCS) Buyers Guide



MotoringFile Reviews

'12 JCW Coupe
'11 Fiat 500 Sport
'11 Tesla Roaster 2.5 '11 Countryman Comparo
'11 Cooper S Hatch
'11 Countryman MCS (FWD)
'11 Countryman MC (auto)
'10 Mayfair MCS (auto)
'11 Countryman MCS (ALL4)
'10 MINI E
'10 Tesla Roadster Sport
'09 Cooper S Convertible
'09 JCW Hatch
'09 JCW Clubman
JCW Stage I vs JCW Stage II
'08 Clubman S (Auto)
1st Drive: '08 MINI Clubman
'08 Smart Fourtwo
Comparison: '08 BMW 135i
'06 R53 MCS vs '07 R56 MCS
'07 R56 JCW (Stage 1)
'07 MINI Cooper S Long Term
'07 BMW Z4 M Coupe
'07 MINI Cooper & Cooper S
Audio: '07 MC/MCS at the Track
'06 JCW GP Long term
Reader Review: JCW GP
'06 JCW Cooper S Long Term
Comparison: '06 Lotus Elise
Comparison: '06 Mazda MX5
Comparison: '06 UK Focus ST
Comparison: '06 Civic Si
Comparison: '04 TVR T350
Comparison: '06 Nissan 350z
Comparison: '06 VW GTI w/DSG
Podcast: Cooper S Auto
Podcast: BMW 325i
Podcast: JCW MC Soundkit
'04 JCW MINI Cooper Tuning Kit
'05 MCS: One Month Review
'05 MCS Auto
'05 JCW S 1st Drive
'05 MINI Cooper
'05 MCS Conv. Long Term
'05 MINI Cooper S
'05 MCS Cabrio 1st Drive
'04 JCW MCS First Drive
'04 MC w/JCW Tuning Kit
'04 MINI Cooper CVT
'02 MCS 3 year Review
Autocrossing the MINI Range