The MINI Dominates Winter

Gabe Jan 18th, 2006 Link

Thanks to everyone who sent this in BTW.

Cold Canadian Jan 18th, 2006 Link

How come i can’t click on her zipper?

mike Jan 18th, 2006 Link

that’s awesome! i would be willing to bet that would never show up on MINI USAs site.

ChrisW Jan 18th, 2006 Link

Where do I get one of those ginormous MINI belt buckles???

MacGuruTX Jan 18th, 2006 Link

I think I’m in love!!

MrV Jan 18th, 2006 Link

Is this from the new ad agency? Or do they even handle Canada?

– Jay

Derek Jan 18th, 2006 Link

If this is part of the new ad campaign, MINI is gonna put thier sales in overdrive…

Gabe Jan 18th, 2006 Link

MINI Canada’s advertising is handling by a completely different company.

Vanwall Jan 18th, 2006 Link

Damn! Is that leather option only available in Canada? I’d buy that for a dollar!

        BCNU,
      Rob in Dago

Dale Jan 18th, 2006 Link

I can’t see anything useful using Firefox… anyone else having problems? It’s just a black page with some links that bring up more black pages.

AKMINI Jan 18th, 2006 Link

I have firefox and it works fine for me. It might be your connection speed. It took a few moments to load.

Check out the cool mini winter videos. Shows just how well the mini does in the snow. Anyone who has driven a mini in the snow knows it does great for a two wheel drive car. I drive mine all winter on Nokian Nordman studded snow tires.

Nathaniel Salzman Jan 18th, 2006 Link

Welcome to MotoringPhile

It’s pretty racy, that’s for sure. I laughed my head off when she started suggestively flicking the antenna. They did at least have the good sense not to have her demonstrating “the close-ratio 6-speed Getrag transmission with your choice of knob.” Great proof once more that the MINI brand doesn’t take itself too seriously. It’s a very tongue-in-cheek “buy a MINI and a sexy lady in black leather will spank you like the naughty littler motorhead you are.” But best of all it actually does do a great job of showing off MINI’s winter worthiness. Contrast that with Jaguar’s recent “Gorgeous” ads and you can quickly appreciate how ingenious this is. It goes down the “sex sells” route laughing all the way yet still manages to be completely benefit-centric.

Gabe, do you know what agency MINI-Canada is using for this? It’s not the first fun webvertising thing to come from mini.ca.

I can’t see anything useful using Firefox… anyone else having problems? It’s just a black page with some links that bring up more black pages.

You might try re-downloading and reinstalling the flash plugin.

fpanda Jan 18th, 2006 Link

Simply stated…sex sells! I want a Mini now more than ever if she is my salesperson.

CoolJamJar Jan 18th, 2006 Link

For the best view, make sure to click on the airbag symbol :-)

NSS Jan 18th, 2006 Link

They use an agency called Taxi. http://www.taxi.ca

Steven Jan 18th, 2006 Link

If you let the first (front) view of the car sit long enough, one of her repeating animations shows her walk up to the camera and dangle a MINI keychain in front of you. I’ve never seen that keychain before – it looks like a short cloth or elastic hoop with the word MINI on it. I couldn’t find it anywhere for sale on any official mini site. Any ideas where I could get it? Me likey!

Mini.ca has a great history of pushing sex and the MINI. There was an ad they ran on Canadian television for the Mini (during the 1st model year). It showed an Electric Blue MINI parked in a lot all by itself. Its windows were all fogged up. Cut to the inside of the car and up hops a guy and a girl from reclined seats, both buttoning up their shirts. Girl says “Wow, there really is a lot of room in these things.” And then a 3rd girl pops up from the back seat looking as disheveled and says “Yeah.”

Great ad.

Zack Jan 18th, 2006 Link

I’d let her near my pants, but not my car. Nobody abuses my MINI.

Gary Anderson Jan 18th, 2006 Link

Of course, either the Canadians spell things differently, eh, or there’s a double entendre in there regarding the “Break Controls.”

Ian Jan 18th, 2006 Link

The keychain she dangles is the one that many Canadian dealerships give you when you take delivery …

Chris LW Jan 18th, 2006 Link

How’d she get in those pants? LOL

I wish we could get the heated windshield down here…what’s the electronic break d..?

James Jan 18th, 2006 Link

She pushed on the glass to open the door. That’s wrong.

But she’s yummy.

Steve Jan 18th, 2006 Link

Is that leatherette? :-)

Rick Broshears Jan 18th, 2006 Link

MY MyMyMyMy. I was left slackjawed. Whew!

Ian Jan 18th, 2006 Link

For extra thrills, click on the ‘franÃ�’§ais’ link at the bottom of the screen, and watch it again «en franÃ�’§ais»…

O(=^=)O Capn Jan 19th, 2006 Link

what exactly is the classic package?

GreekMINI Jan 19th, 2006 Link

I felt so sorry for the MINI, almost made me cry…I bet she scratched it up good, no way is she getting near my MINI.

Dale Jan 19th, 2006 Link

If anyone else has a problem viewing using Firefox, be sure to add http://www.mini.ca to your flashblock whitelist (it doesn’t give you the normal play icon for some reason).

Seth L Jan 19th, 2006 Link

More hilariously racy Canuck advertising; I must do penance now.

Good color combo on the car.

Di Jan 19th, 2006 Link

I have all of the guys at work here in Toronto going ga ga about it. We were worried about the reaction that our customers would have on it…. but so far it has been taken in very well. Maybe I could sell more cars if I was able to wear an outfit like that! J/K.

Z4MINI Jan 19th, 2006 Link

Looks like the site is down now….maybe somebody said “Xenon”.

bah Jan 19th, 2006 Link

Looks like its back up… and still hilarious.

Ian Jan 19th, 2006 Link

The ‘classic package’ is a decontented Mini Cooper to increase showroom traffic for overtaxed Canadians.

Not on the ‘One’ level – it is still a Cooper – but it doesn’t have standard Cooper items like ASC, XENON, passenger height adjuster, metallic paint.. etc.

I don’t believe there is anything on the car that identifies it as a classic per se.. just less stuff (and less dealer markup) to lower the sticker price.

MANICMINI Jan 19th, 2006 Link

Anyone else try typing in the box?

nice eyes.

Nice little easter egg.

Ian Jan 22nd, 2006 Link

Details!!! I typed in the box but didn’t notice anything..

MotoringFile » Archive » MotoringFile: January In Review Feb 2nd, 2006 Link

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