The MINI Dominates Winter

How come i can’t click on her zipper?

Where do I get one of those ginormous MINI belt buckles???

Is this from the new ad agency? Or do they even handle Canada?

– Jay

I can’t see anything useful using Firefox… anyone else having problems? It’s just a black page with some links that bring up more black pages.

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It’s pretty racy, that’s for sure. I laughed my head off when she started suggestively flicking the antenna. They did at least have the good sense not to have her demonstrating “the close-ratio 6-speed Getrag transmission with your choice of knob.” Great proof once more that the MINI brand doesn’t take itself too seriously. It’s a very tongue-in-cheek “buy a MINI and a sexy lady in black leather will spank you like the naughty littler motorhead you are.” But best of all it actually does do a great job of showing off MINI’s winter worthiness. Contrast that with Jaguar’s recent “Gorgeous” ads and you can quickly appreciate how ingenious this is. It goes down the “sex sells” route laughing all the way yet still manages to be completely benefit-centric.

Gabe, do you know what agency MINI-Canada is using for this? It’s not the first fun webvertising thing to come from mini.ca.

I can’t see anything useful using Firefox… anyone else having problems? It’s just a black page with some links that bring up more black pages.

You might try re-downloading and reinstalling the flash plugin.

For the best view, make sure to click on the airbag symbol :-)

If you let the first (front) view of the car sit long enough, one of her repeating animations shows her walk up to the camera and dangle a MINI keychain in front of you. I’ve never seen that keychain before – it looks like a short cloth or elastic hoop with the word MINI on it. I couldn’t find it anywhere for sale on any official mini site. Any ideas where I could get it? Me likey!

Mini.ca has a great history of pushing sex and the MINI. There was an ad they ran on Canadian television for the Mini (during the 1st model year). It showed an Electric Blue MINI parked in a lot all by itself. Its windows were all fogged up. Cut to the inside of the car and up hops a guy and a girl from reclined seats, both buttoning up their shirts. Girl says “Wow, there really is a lot of room in these things.” And then a 3rd girl pops up from the back seat looking as disheveled and says “Yeah.”

Great ad.

Of course, either the Canadians spell things differently, eh, or there’s a double entendre in there regarding the “Break Controls.”

How’d she get in those pants? LOL

I wish we could get the heated windshield down here…what’s the electronic break d..?

Is that leatherette? :-)

For extra thrills, click on the ‘français’ link at the bottom of the screen, and watch it again «en français»…

I felt so sorry for the MINI, almost made me cry…I bet she scratched it up good, no way is she getting near my MINI.

More hilariously racy Canuck advertising; I must do penance now.

Good color combo on the car.

Looks like the site is down now….maybe somebody said “Xenon”.

The ‘classic package’ is a decontented Mini Cooper to increase showroom traffic for overtaxed Canadians.

Not on the ‘One’ level – it is still a Cooper – but it doesn’t have standard Cooper items like ASC, XENON, passenger height adjuster, metallic paint.. etc.

I don’t believe there is anything on the car that identifies it as a classic per se.. just less stuff (and less dealer markup) to lower the sticker price.

Details!!! I typed in the box but didn’t notice anything..