Comments on: The Kerri Martin Effect? http://www.motoringfile.com/2006/02/20/the-kerri-martin-effect/ MotoringFile | MINI news, reviews and opinion. MINI Cooper, Cooper S, Clubman, Countryman Thu, 09 Feb 2012 20:14:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Gabe http://www.motoringfile.com/2006/02/20/the-kerri-martin-effect/comment-page-1/#comment-32421 Gabe Fri, 24 Feb 2006 19:16:58 +0000 http://motoringfile.com/2006/02/20/the-kerri-martin-effect/#comment-32421 <blockquote> <p>What I find odd… very usual anyway… is that the automatic has a 0.2s faster 0-60 time than the manual. Interesting, and a reversal from most specs for cars that offer both!</p> </blockquote> <p>That's because it's not a typical automatic slush-box. It's DSG - a computer controlled manual with dual clutches.</p>

What I find odd… very usual anyway… is that the automatic has a 0.2s faster 0-60 time than the manual. Interesting, and a reversal from most specs for cars that offer both!

That’s because it’s not a typical automatic slush-box. It’s DSG – a computer controlled manual with dual clutches.

]]> By: JD http://www.motoringfile.com/2006/02/20/the-kerri-martin-effect/comment-page-1/#comment-32381 JD Thu, 23 Feb 2006 21:35:00 +0000 http://motoringfile.com/2006/02/20/the-kerri-martin-effect/#comment-32381 <p>Did VW take that rabbit from Pokemon?</p> Did VW take that rabbit from Pokemon?

]]> By: mike http://www.motoringfile.com/2006/02/20/the-kerri-martin-effect/comment-page-1/#comment-32295 mike Wed, 22 Feb 2006 15:17:09 +0000 http://motoringfile.com/2006/02/20/the-kerri-martin-effect/#comment-32295 <p>oh, yeah, i also still think that the new GTI looks like a honda.</p> oh, yeah, i also still think that the new GTI looks like a honda.

]]> By: mike http://www.motoringfile.com/2006/02/20/the-kerri-martin-effect/comment-page-1/#comment-32294 mike Wed, 22 Feb 2006 15:15:06 +0000 http://motoringfile.com/2006/02/20/the-kerri-martin-effect/#comment-32294 <p>i just saw the full commercial for the first time on tv and i have to say that i think that it seems that they are trying way too hard.</p> i just saw the full commercial for the first time on tv and i have to say that i think that it seems that they are trying way too hard.

]]> By: Edge http://www.motoringfile.com/2006/02/20/the-kerri-martin-effect/comment-page-1/#comment-32273 Edge Wed, 22 Feb 2006 05:36:57 +0000 http://motoringfile.com/2006/02/20/the-kerri-martin-effect/#comment-32273 <p>What I find odd... very usual anyway... is that the automatic has a 0.2s faster 0-60 time than the manual. Interesting, and a reversal from most specs for cars that offer both!</p> What I find odd… very usual anyway… is that the automatic has a 0.2s faster 0-60 time than the manual. Interesting, and a reversal from most specs for cars that offer both!

]]> By: O(=^=)O Capn http://www.motoringfile.com/2006/02/20/the-kerri-martin-effect/comment-page-1/#comment-32265 O(=^=)O Capn Wed, 22 Feb 2006 02:36:48 +0000 http://motoringfile.com/2006/02/20/the-kerri-martin-effect/#comment-32265 <p>Did anyone else notice that that tail doesn't change the coefficient of drag? isn't that something that would effect the "fast" of the car?</p> <p>Btw, I think that the "golf" name is the wrong direction. Why name it after a little white ball that doesn't go in the direction that I want? Whereas a rabbit is small, nimble and fast!</p> Did anyone else notice that that tail doesn’t change the coefficient of drag? isn’t that something that would effect the “fast” of the car?

Btw, I think that the “golf” name is the wrong direction. Why name it after a little white ball that doesn’t go in the direction that I want? Whereas a rabbit is small, nimble and fast!

]]> By: Dave http://www.motoringfile.com/2006/02/20/the-kerri-martin-effect/comment-page-1/#comment-32264 Dave Wed, 22 Feb 2006 02:19:49 +0000 http://motoringfile.com/2006/02/20/the-kerri-martin-effect/#comment-32264 <p>It might have been a good thing MINI never had enough money to let Crispin run wild. The new "unpimp your ride" commercials.</p> <p>(right click, save as)</p> <p><a href="http://previews.thenewsmarket.com/Previews/GVOW/VideoAssets/ASF/GVOW_3986_33415.wmv" rel="nofollow">Crate</a></p> <p><a href="http://previews.thenewsmarket.com/Previews/GVOW/VideoAssets/ASF/GVOW_3986_33414.wmv" rel="nofollow">Wrecking Ball</a></p> <p><a href="http://previews.thenewsmarket.com/Previews/GVOW/VideoAssets/ASF/GVOW_3986_33416.wmv" rel="nofollow">Catapult </a></p> <p>Good idea. Poor execution.</p> It might have been a good thing MINI never had enough money to let Crispin run wild. The new “unpimp your ride” commercials.

(right click, save as)

Crate

Wrecking Ball

Catapult

Good idea. Poor execution.

]]> By: CW http://www.motoringfile.com/2006/02/20/the-kerri-martin-effect/comment-page-1/#comment-32171 CW Tue, 21 Feb 2006 12:41:22 +0000 http://motoringfile.com/2006/02/20/the-kerri-martin-effect/#comment-32171 <blockquote>They’re trying to milk cool, and that cow has its limits.</blockquote> <p>Thats' a really brilliant line. I'd expect to see something of that calibre on Autoextremist or Top Gear. Good work (though I would've substituted "sore udders"). ;)</p> <p>I wonder how many people will really get the cyber-rabbit code embedded there? I'm old enough to recall when Rabbits were nearly as common as today's Civics, but to anyone under 30 it's a bit of a crapshoot for brand recognition. Not dissimilar to the MC40 MCS; other than a few rally'n'tweed fetishists the significance was lost on many potential customers and no small number languished on dealer lots.</p> They’re trying to milk cool, and that cow has its limits.

Thats’ a really brilliant line. I’d expect to see something of that calibre on Autoextremist or Top Gear. Good work (though I would’ve substituted “sore udders”). ;)

I wonder how many people will really get the cyber-rabbit code embedded there? I’m old enough to recall when Rabbits were nearly as common as today’s Civics, but to anyone under 30 it’s a bit of a crapshoot for brand recognition. Not dissimilar to the MC40 MCS; other than a few rally’n'tweed fetishists the significance was lost on many potential customers and no small number languished on dealer lots.

]]> By: goonery http://www.motoringfile.com/2006/02/20/the-kerri-martin-effect/comment-page-1/#comment-32169 goonery Tue, 21 Feb 2006 08:34:46 +0000 http://motoringfile.com/2006/02/20/the-kerri-martin-effect/#comment-32169 <p>oops , there should be an 'l' on the html bit http://driving.timesonline.co.uk/article/0,,12529-2045424,00.html</p> oops , there should be an ‘l’ on the html bit http://driving.timesonline.co.uk/article/0,,12529-2045424,00.html

]]> By: goonery http://www.motoringfile.com/2006/02/20/the-kerri-martin-effect/comment-page-1/#comment-32168 goonery Tue, 21 Feb 2006 08:31:45 +0000 http://motoringfile.com/2006/02/20/the-kerri-martin-effect/#comment-32168 <p>Don't know if you get the VW Jetta in the USA, its a Golf with a trunk, but our Jeremy Clarkson sums up all that is bad about this car and what the ad agency has to work with generally on the VW brand in this article. You can't make a silk purse out of a sows ear no matter how hard you try or talented you are.:-)</p> <p>http://driving.timesonline.co.uk/article/0,,12529-2045424,00.htm</p> Don’t know if you get the VW Jetta in the USA, its a Golf with a trunk, but our Jeremy Clarkson sums up all that is bad about this car and what the ad agency has to work with generally on the VW brand in this article. You can’t make a silk purse out of a sows ear no matter how hard you try or talented you are.:-)

http://driving.timesonline.co.uk/article/0,,12529-2045424,00.htm

]]> By: Bud Dill http://www.motoringfile.com/2006/02/20/the-kerri-martin-effect/comment-page-1/#comment-32167 Bud Dill Tue, 21 Feb 2006 02:13:46 +0000 http://motoringfile.com/2006/02/20/the-kerri-martin-effect/#comment-32167 <p>Let the rabbit out of the hat. May we announce the winner of this year's "Spinoccio Award"? The envelope please ... and the winner is Mrs. MINIver.</p> Let the rabbit out of the hat. May we announce the winner of this year’s “Spinoccio Award”? The envelope please … and the winner is Mrs. MINIver.

]]> By: JD http://www.motoringfile.com/2006/02/20/the-kerri-martin-effect/comment-page-1/#comment-32166 JD Tue, 21 Feb 2006 01:49:59 +0000 http://motoringfile.com/2006/02/20/the-kerri-martin-effect/#comment-32166 <p>I have always liked VW's ads and enjoy the new FAST stuff also. VW always had the best music in their ads (Nick Drake, Kings of Leon, and a hundred other bands that non-music geeks may not know about). I also thing that the configurator for the GTI is cool and the movie is great. believe it or not, there may actually be room for both brands.</p> I have always liked VW’s ads and enjoy the new FAST stuff also. VW always had the best music in their ads (Nick Drake, Kings of Leon, and a hundred other bands that non-music geeks may not know about). I also thing that the configurator for the GTI is cool and the movie is great. believe it or not, there may actually be room for both brands.

]]> By: Vanwall http://www.motoringfile.com/2006/02/20/the-kerri-martin-effect/comment-page-1/#comment-32163 Vanwall Tue, 21 Feb 2006 00:29:32 +0000 http://motoringfile.com/2006/02/20/the-kerri-martin-effect/#comment-32163 <p>High Concept Drivel. Actually, I find the Fast commercials to be a bore, and I don't need a devil bunny to go fast - how wimpy is that? It comes across like a viagra for your limp macho, <em>and</em> it turns the babes off, as well. That's real bright - Whiskey Tango Foxtrot? Over.</p> <pre><code> BCNU, Rob in Dago </code></pre> High Concept Drivel. Actually, I find the Fast commercials to be a bore, and I don’t need a devil bunny to go fast – how wimpy is that? It comes across like a viagra for your limp macho, and it turns the babes off, as well. That’s real bright – Whiskey Tango Foxtrot? Over.

             BCNU,
           Rob in Dago
]]> By: Dave http://www.motoringfile.com/2006/02/20/the-kerri-martin-effect/comment-page-1/#comment-32161 Dave Mon, 20 Feb 2006 23:55:27 +0000 http://motoringfile.com/2006/02/20/the-kerri-martin-effect/#comment-32161 <blockquote>As much as I like the FAST ads (and they are absolutely hilarious), it wasn’t until I read this post did I find out that the FAST is an evil bunny (”It is the rabbit”).</blockquote> <p>Classic Coke ---> <img src="http://forums.vwvortex.com/zeroavatar/266" /></p> <p>New Coke ---> <img src="http://www.nathanielcurrier.com/tmp_files/fast_av1.gif" /></p> <p><a rel="nofollow" href="http://media.vw.com/images/FAST%5FSide%5FRabbit%5Flr%2Ejpg"> </a></p> As much as I like the FAST ads (and they are absolutely hilarious), it wasn’t until I read this post did I find out that the FAST is an evil bunny (”It is the rabbit”).

Classic Coke —>

New Coke —>

]]> By: NSS http://www.motoringfile.com/2006/02/20/the-kerri-martin-effect/comment-page-1/#comment-32158 NSS Mon, 20 Feb 2006 23:28:10 +0000 http://motoringfile.com/2006/02/20/the-kerri-martin-effect/#comment-32158 <p>Isn't it just a redo of Fahrvergnugen, or however you spell it? The intangible inside that makes the car special? And if they are trying to make the GTI so different, isn't it weird to use a rabbit as the icon, given that was the predecessor to the Golf? Just one guy's opinion, but it doesnt seem so brilliant to me.</p> Isn’t it just a redo of Fahrvergnugen, or however you spell it? The intangible inside that makes the car special? And if they are trying to make the GTI so different, isn’t it weird to use a rabbit as the icon, given that was the predecessor to the Golf? Just one guy’s opinion, but it doesnt seem so brilliant to me.

]]> By: Davis W. Frank http://www.motoringfile.com/2006/02/20/the-kerri-martin-effect/comment-page-1/#comment-32155 Davis W. Frank Mon, 20 Feb 2006 22:01:56 +0000 http://motoringfile.com/2006/02/20/the-kerri-martin-effect/#comment-32155 <p>As much as I like the FAST ads (and they are <strong>absolutely hilarious</strong>), it wasn't until I read this post did I find out that the FAST is an evil bunny ("It <em>is</em> the rabbit").</p> <p>Is the cop's a rabbit, too? If so, does it mean he drives a GTI and his FAST just gets to come along when he's out chasing speeders?</p> <p>Or is the cop's FAST a different animal? And does it mean that someone in the MINI community is going to make a bulldog FAST to sit on our dashboards/arm rests? Extra points if it says, in a British accent, "<strong>MY FAST LIKES HAVING A CLEAR VIEW OF THE SPEEDOMETER!</strong>" or, "<strong>MY FAST THINKS MY COMMUTE IS AN AUTOCROSS!</strong>"</p> As much as I like the FAST ads (and they are absolutely hilarious), it wasn’t until I read this post did I find out that the FAST is an evil bunny (“It is the rabbit”).

Is the cop’s a rabbit, too? If so, does it mean he drives a GTI and his FAST just gets to come along when he’s out chasing speeders?

Or is the cop’s FAST a different animal? And does it mean that someone in the MINI community is going to make a bulldog FAST to sit on our dashboards/arm rests? Extra points if it says, in a British accent, “MY FAST LIKES HAVING A CLEAR VIEW OF THE SPEEDOMETER!” or, “MY FAST THINKS MY COMMUTE IS AN AUTOCROSS!“

]]> By: Nathaniel Salzman http://www.motoringfile.com/2006/02/20/the-kerri-martin-effect/comment-page-1/#comment-32151 Nathaniel Salzman Mon, 20 Feb 2006 21:35:01 +0000 http://motoringfile.com/2006/02/20/the-kerri-martin-effect/#comment-32151 <p>President's Day off? I wish!</p> <p>Nah, I'm just quick on the keys. I work in advertising/design/marketing/branding and all that jazz so this is a subject matter I know very well. Anyone looking for some good advertising criticism should check out Seth Stevenson's Ad Report Card articles over on <a href="http://www.slate.com/?id=2077581&qp=26609" rel="nofollow">Slate</a>. I wish he wrote a little more frequently, but his critiques are usually spot-on and are often heard on NPR's <em>All Things Considered</em> and <em>Morning Edition</em>.</p> President’s Day off? I wish!

Nah, I’m just quick on the keys. I work in advertising/design/marketing/branding and all that jazz so this is a subject matter I know very well. Anyone looking for some good advertising criticism should check out Seth Stevenson’s Ad Report Card articles over on Slate. I wish he wrote a little more frequently, but his critiques are usually spot-on and are often heard on NPR’s All Things Considered and Morning Edition.

]]> By: Micah http://www.motoringfile.com/2006/02/20/the-kerri-martin-effect/comment-page-1/#comment-32150 Micah Mon, 20 Feb 2006 21:05:57 +0000 http://motoringfile.com/2006/02/20/the-kerri-martin-effect/#comment-32150 <p>Nathaniel, I assume you have president's day off from work... ;)</p> <p>I agree that was an excellent piece of discourse.</p> Nathaniel, I assume you have president’s day off from work… ;)

I agree that was an excellent piece of discourse.

]]> By: Nathaniel Salzman http://www.motoringfile.com/2006/02/20/the-kerri-martin-effect/comment-page-1/#comment-32145 Nathaniel Salzman Mon, 20 Feb 2006 20:16:37 +0000 http://motoringfile.com/2006/02/20/the-kerri-martin-effect/#comment-32145 <p>LOL! - thanks everybody. Here's my acceptance speech:</p> <p>"I'd like to thank Gabe and everyone at MotoringFile for making this possible - everyone at MINI and BMW, my parents, my agent, Luke Sullivan, Bill Bernbach, God of course, Steve Jobs and everybody over at Apple (single tear, starting to cry), Liz and the gang down at Baron MINI in KC, (music starts to cue up) I LOVE YOU ALL."</p> <p>And while the music blares, I grab the "Dominate Winter" woman and kiss her on stage.</p> <p>"We'll be back after this commercial announcement from VW..."</p> LOL! – thanks everybody. Here’s my acceptance speech:

“I’d like to thank Gabe and everyone at MotoringFile for making this possible – everyone at MINI and BMW, my parents, my agent, Luke Sullivan, Bill Bernbach, God of course, Steve Jobs and everybody over at Apple (single tear, starting to cry), Liz and the gang down at Baron MINI in KC, (music starts to cue up) I LOVE YOU ALL.”

And while the music blares, I grab the “Dominate Winter” woman and kiss her on stage.

“We’ll be back after this commercial announcement from VW…”

]]> By: Gabe http://www.motoringfile.com/2006/02/20/the-kerri-martin-effect/comment-page-1/#comment-32144 Gabe Mon, 20 Feb 2006 19:41:02 +0000 http://motoringfile.com/2006/02/20/the-kerri-martin-effect/#comment-32144 <p><b>Post of the month for February 2006:</b> Nathaniel Salzman / <a href="http://motoringfile.com/2006/02/20/the-kerri-martin-effect/#comment-32140">Keep thinking.</a></p> <p>Nathaniel, your congratulatory pat on the back email will be in your inbox this evening.</p> Post of the month for February 2006: Nathaniel Salzman / Keep thinking.

Nathaniel, your congratulatory pat on the back email will be in your inbox this evening.

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