UK MINI Dealers Invest Millions

In 2005, 21 MINI dealers invested a total of £16.5 million in developing new premises, or the expansion of existing facilities, in order to meet the future growth of the MINI brand and offer more choice to customers. This trend is set to continue in 2006 with many of the 154 dealerships in the MINI network opening new showrooms and facilities with even more planning completion over the next two years.

Andy Hearn, MINI UK General Manager, said: “The level of commitment and investment being undertaken by MINI dealers simply underlines their excitement and confidence in MINI’s future. We want to have the best dealers in the UK and to give the best customer experience. As much as we try to give detail and clarity in a brochure or on the web, there’s no means for showing the huge choice of options, models and equipment at the dealership. Plus, the model range is growing further with the recent confirmation of the MINI Traveller Concept due to be on the road in the next three years.”

MINI dealership Sytner High Wycombe invested £1.5 million last year and opened a brand new showroom in April 2005.

Adam Jordan, Managing Director of Sytner High Wycombe, said: “It’s really taken our business to a higher level. We now have a facility that can show ten models and a bespoke area for MINI Cherished Used cars.”

David Prentice in Portadown invested £800,000 last year and opened a new facility in September 2005.

Joanne Houston, Dealer Principal, said: “It’s been such a worthwhile investment. Undoubtedly, our ability to show the full MINI range to customers has contributed to increased business.”