MotoringFile


The MINI Traveler To Be Renamed?

We’ve recently learned that MINI will most likely will not be using the name “Traveler” on their upcoming long wheel base car. This is primarily due to the fact that the ownership of the name is quite complex. It’s simply not as easy as say buying the name from one company in the UK. If they decided to use it they’d have to track down dozens of corporations and individuals who currently have the rights in various countries throughout the world. The same can be said for the “Countryman” and “Clubman” marquees as well.

Based on this, look for MINI to go in other directions for the name of it’s long wheel base car due in 2008. Until we hear more about a proper name, we’ll be referring to the car by it’s internal model designation, the R55.

Written By: Gabe

50 Comments

Owen Apr 25th, 2006 Link

Just call it “The MINI Adventure”.

ReplyReply
Nathaniel Salzman Apr 25th, 2006 Link

It’s really a shame that BMW can’t (or won’t) nab those classic names for the R55. MINI is a brand steeped in history and pedigree, so it’s just too bad. It’ll be interesting to see what the final name ends up being.

ReplyReply
goonery Apr 25th, 2006 Link

“Touring” perhaps , I think thats a safe bet :-)

ReplyReply
Matthew Apr 25th, 2006 Link

Maybe they can name is the Cooooper. A couple extra O’s for the extra length.

ReplyReply
Brian Apr 25th, 2006 Link

Cooper T for traveller.

ReplyReply
Gregg Apr 25th, 2006 Link

I like Brian’s “Cooper T”. But, for historic continuity, dont’t tell anyone what the “T” really stands for.

ReplyReply
Eelke Apr 25th, 2006 Link

The last name that was used for a long wheelbase Mini was Estate. (Namely, the Clubman Estate). I don’t think anyone would be able to claim rights to such a generic name.

ReplyReply
Vanwall Apr 25th, 2006 Link

If BMW was able to cough up the dough for the Countryman/Traveller (note the two “l”s), it would be in their best interest, I would think. They’ve been using Traveller all over the place for the show cars, and it would save on peripheral costs to sell it under the same moniker in all markets. It’s not like they’re trying to sell a “Bluebird” and a “Fair Lady” to us macho types.;-) Hmmm. “S” Wagen sounds good, tho. ;-)

             BCNU
           Rob in Dago
ReplyReply
Eelke Apr 25th, 2006 Link

BTW, contrary to popular believe “Clubman” never designated long wheelbase Mini’s. It was the name for the models with the square front end, for which an Estate version happened to be a poupular incarnation. But there were “regular” saloon Clubmans as well. Later, Rover has used the Clubman name for estate versions of Rover-branded cars, which doesn’t make things less complicated :) So, IMHO, using the name Clubman would be a bad choice (glad to see it’s not an option either, shame that Traveller is out of the picture).

ReplyReply
cct1 Apr 25th, 2006 Link

I think they ought to name it “Suburu Outback.”

Oh wait, that’s already taken…

ReplyReply
Chris Apr 25th, 2006 Link

I like “Persephone” or perhaps “Canyonero”.

ReplyReply
05DSMCS Apr 25th, 2006 Link

Cooooper, that’s great.

ReplyReply
tony T Apr 25th, 2006 Link

Great oppertunity for a world wide name the car competition I rekon…..

Perhaps MF can host it, with a prize from BMW….

they pay companies gazillions to come up with these ideas after all…..

ReplyReply
Vanwall Apr 25th, 2006 Link

“VistaScenicTouringCruiser” for that longer, lower, wider….name. Or mebbe “SuperDuperWagonCooper”, a nod to Dr Suess, or for bit of Brit: “Ye Olde Council Estate”, ;-) – or howsabout a Royal Navy take, “Unapproachablewagon”, or to really spell out intentions in a Germanic way: “Der Ricenwagenshtomper”.;-)

          BCNU
       Rob in Dago
ReplyReply
JD Apr 25th, 2006 Link
Matthew Apr 25th, 2006 Link Maybe they can name is the Cooooper. A couple extra O’s for the extra length.

On this rare occasion, I actually LOL’d.

ReplyReply
GMINI Apr 25th, 2006 Link

cooper venti

ReplyReply
skribbl Apr 25th, 2006 Link

How about Cooper Boot Plus?

Boot XL?

Booty Call?

ReplyReply
Dr Bo Apr 25th, 2006 Link

MINI Majora

ReplyReply
Chainsaw Flowerchild Apr 25th, 2006 Link

Mini ‘Not a Wagon’ Cooper

ReplyReply
Yegor H. Apr 25th, 2006 Link

How about not building it? :-)

ReplyReply
badburro Apr 25th, 2006 Link

MINI Cooper S-EX

ReplyReply
Cuca Apr 25th, 2006 Link
It’s really a shame that BMW can’t (or won’t) nab those classic names for the R55. MINI is a brand steeped in history and pedigree, so it’s just too bad.

Yeah They’ve been using all the names that have already used in past models such as Cooper, Seven, Parklane, and so on, so It’s kinda disapointing to know that now with this model isn’t going to be that way.

ReplyReply
Steve OH Apr 25th, 2006 Link

Cooper Vista Cruiser

ReplyReply
Matt H Apr 25th, 2006 Link

Mini Longfellow

ReplyReply
Bill Lawrence Apr 25th, 2006 Link

Too bad :(

I was hoping my next MINI would be called a Traveller. The marketing folks at MINI will come up with something good. I would not be suprised if some names were leaked, just to get our reaction.

ReplyReply
Ivor Biggun Apr 25th, 2006 Link

The Mini Biggun :Biggrin: :-D

ReplyReply
O(=^=)O Capn Apr 25th, 2006 Link
MINI Cooper S-EX

Bad Burro Bad! or actually good, I laughed!

“Der Ricenwagenshtomper”.;-)

I like it!

I’ve got to come up with a name…

ReplyReply
Michael Apr 25th, 2006 Link

Shaggin’ Wagon

Moose Killer

I.M. Pei.

ReplyReply
Nathaniel Salzman Apr 25th, 2006 Link

Why couldn’t they just spell it differently? Go the Motorola route (i/e RAZR, SLVR, ROKR) and just call it the “TRAVLER”

It’s got sort of a fun playfulness to it, and if that’s not MINI, I don’t know what is. Perhaps be kinda like the Mini / MINI relationship. “Traveller” for the classic long-wheelbase Mini, and “TRAVLER” for the new incarnation. Not that it needs to be all caps like that, but it’s got a neat visual symmetry to it.

ReplyReply
Michael Apr 25th, 2006 Link
How about not building it? :-)

ROTFL!

ReplyReply
tsukiji Apr 25th, 2006 Link

COOPARUREGENCY

ReplyReply
LTZMTOR Apr 25th, 2006 Link

MINIBAGO ……………. :¬()

ReplyReply
Brent Apr 25th, 2006 Link

Mini Footlong?

ReplyReply
John Apr 25th, 2006 Link

Using Honda’s designation for trim levels:

MINI One DX (for deluxe) MINI Cooper LX (for luxury) MINI Cooper S EX (for extra large)

ReplyReply
John Apr 25th, 2006 Link

dang! My bad! Sorry badburro…I guess great minds think alike ;)

ReplyReply
O(=^=)O Capn Apr 26th, 2006 Link

How about the MINI Motion?

The Getaway? ooh no I can just hear it “Get away from me”! oh well, it just reminded me of the BMW films like “the Follow”… the Breakout? Flight? Vanish? Yeah I don’t know, this is tough.

ReplyReply
M. Dillon Apr 26th, 2006 Link

…MINI Cooper X= MINI Cooper X-tended;MINI Cooper SX= MINI Cooper Suped-up X-tended;MINI Cooper JCW-X= MINI Cooper,John Cooper Works X-tended;MINI Cooper S JCW-X=MINI Cooper John Cooper Works Suped-up X-tended…

ReplyReply
O(=^=)O Capn Apr 26th, 2006 Link

Response? Rogue? Hipster? Moxie? Valor? Grit? as much as I don’t like it, Pilgrim?, sounds like classic Mini. Scout? vanguard? No, too much like Van. oooo the Trigger! I Liiike it!Bam! It hits ya, doesn’t it? herald? forge? That’s it, I’m going to bed. MINIUSA, if you like any of these, I would like a brand new 06 MCS JCW fully loaded.(no sun roof)please. You’re welcome.

ReplyReply
Laverne Apr 26th, 2006 Link

The MINI “Westminster”.

Now I win the first one off the line.

ReplyReply
mark pierce Apr 26th, 2006 Link

How about MINI Maxi

ReplyReply
Mr_Edly Apr 26th, 2006 Link

MINI Maxi ?

Sounds like some sort of automotive hygiene:
“Beautiful flowers outside, same protection inside.” “3-inches longer, with wings.”
“Subtle protection, with a no-lag turbo charger.”


My suggestion is a pile of unpronounceable acrostic: NQABSPMM Not Quite As, But Still Pretty Much MINI

ReplyReply
Charlie Apr 26th, 2006 Link

There was an interesting article in the Wall Street Journal last week about car companies and their issues with limited letters and numbers versus the strong desire to re-inforce the brand name over the model by using letters and numbers…. Apparently F,O,and P are low desired letters… and enough car companies are trying for the same letters that more and more legal letters are flying back and forth as people try and compete in the marketplace.

Don’t remember any examples but Honda/Acura and another company got in trouble with a spat over the closeness of MDX to another three letter car “name”.

It is quite funny to see, Personally I hope MINI sticks with names, and not all the goofy LSI-whatever naming conventions. I vote for Brent’s Mini Footlong!

ReplyReply
Vanwall Apr 26th, 2006 Link

I would suggest avoiding the “Maxi” tag, as they may want to use that for a larger, more family-oriented model in the future. Seriously. And stay away from “Landcrab”. ;-)

I would like the “Moxie” for a MINI-based sportscar, tho, Capn., but I’ll bet every name we’ve come up with so far has somebody holding the rights to it already.

               BCNU
             Rob in Dago
ReplyReply
nina simone Apr 26th, 2006 Link

I love how my dear [British] Beccy refers to soccer/football cleats,- FOOTY.

ReplyReply
Rocketboy Apr 26th, 2006 Link

How about the MINI EXTREME!!!! Because it’s MINI to the EXTREME!!!!

Sorry, couldn’t resist…

Erik…

ReplyReply
O(=^=)O Capn Apr 27th, 2006 Link

I’d go for a Moxie canyon carver, AWD of course!

how about a Maxa mini to commemorate Ed?

ReplyReply
DIOJCW Apr 27th, 2006 Link

how about not calling it anything and getting it from a dealer with no badges then buyers can get traveller badges through JCW and other aftermarket places

ReplyReply
Merlin 2 Apr 28th, 2006 Link

They cant call it a Traveller because the back end of the car is not made out of wood. Countryman was the name for the estate with a metal back end but as stated earlier that name is also not on the books.

I just wish they would pull their finger out and recognise the demand for a Pickup version especially if its branded as a sports vehicle. Even better if it was 4 wheel drive as well.

Regards Merlin 2

ReplyReply
timmee Apr 30th, 2006 Link

MINI TRAVLR (ala Flickr)

ReplyReply
Casper Jun 20th, 2006 Link

Based on concept car at motor show, the name of new wagon should be “MINI COOPER PICNIC”.

ReplyReply
M7 Tuning

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R55: Clubman
R56: One/MC/MCS Coupe
R57: One/MC/MCS Convt.
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