Psst: Minispygear.com

MiniLifeCrisis Sep 12th, 2006 Link

Grab your VIN #, more free stuff!!!

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TSizemore3 Sep 12th, 2006 Link

BAH! The net nanny filters here at work won’t let me see the site properly! Guess I’ll have to wait till I get home to see it.

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minijcwgp Sep 12th, 2006 Link

Super! Thanks Gabe. I like the concept the ad agency came up with, but I just do not have the time to chase around looking for the Mags to find the ads.

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bellemerlord Sep 12th, 2006 Link

What is a VIN #?

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Craig Sep 12th, 2006 Link

I never received my secret decoder glasses. Is there any way to get them? I bought my new MINI in the begining of January 2006.

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WingNut Sep 12th, 2006 Link

Woohoo! Thanks Gabe, good buddy!

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R50 Sep 12th, 2006 Link

That site is a hoot: old yellowed newsprint, funky drawings and unexpected videos. Good job BSSP

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lTZMTOR Sep 12th, 2006 Link

Reminds me of Charles S Anderson & Joe Duffy’s work from back in the ’80’s. Fun Stuff.

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Z4MINI Sep 12th, 2006 Link

The dinosaur easter egg is the best. No…the snapping gum… No…the aliens. No the Dinosaurs….I’ve got that tune in my head now.

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dickdavid Sep 12th, 2006 Link

Very nice. I’ll be getting my toggle switch cover in 4-6 weeks.

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dickdavid Sep 12th, 2006 Link

What is a VIN #?

Vehicle Identification Number

It’s on your driver’s side dash, on one of your strut mounts, (I think) inside the driver door panel and on your Roadside Assistance Card.

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gmini Sep 12th, 2006 Link

I got the toggle switch plate without having recieved the decoder still! Thanks, GABE!

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Josh Wardell Sep 12th, 2006 Link

Just like the last time REMEMBER TO YELL LOUDLY AND TYPE YOUR VIN IN ALL CAPS

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JD7 Sep 12th, 2006 Link

What is a VIN #? Vehicle Identification Number It’s on your driver’s side dash, on one of your strut mounts, (I think) inside the driver door panel and on your Roadside Assistance Card.

I just logged into the Owner’s Lounge to get my VIN.

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mdsbrain Sep 12th, 2006 Link

This is awesome! I have my adventure toggle switch set on its way.

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Ian C. Sep 12th, 2006 Link

You blew this “secret” very quickly! :(

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Patrick Sep 12th, 2006 Link

That dinosaur tune sure is catchy!

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AJ Sep 12th, 2006 Link

Any other links via the whole decoder thing? I have the decoder package, but none of the magazines we have to look for

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robble Sep 12th, 2006 Link

Here is one. I think it was from MC^2: http://aswec-fit.org/

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minijcwgp Sep 12th, 2006 Link

Since you can only access these MINI easter eggs with your MINI’s VIN number, I don’t see this as Gabe blowing any secrets to anyone other than the MINI owners who are the end targets of all of these anyway.

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robble Sep 12th, 2006 Link

Yup! Every MINI owner already has their super hard to break password.

You may find the house without it, but you won’t get in.

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MINI Fireman Sep 12th, 2006 Link

I don’t think Ian meant Gabe blew the secret. I think that was directed to those making the comments spilling the beans.

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O(=^=)O Capn Sep 12th, 2006 Link

I was too lazy to go to the car, so I just went to autotrader and looked up a mini for sale, wha-la!

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alpinamike Sep 12th, 2006 Link

I thought we had to figure this out on our own, now watch out for people looking for a Vin # on your MINI(so they can get one). If BSSP was smart their campagin would have included a sticker to cover up your MINI’s Vin under the window, follows the spy theme. I have the copywright on that idea.. so don’t take it:)

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O(=^=)O Capn Sep 12th, 2006 Link

Reminds me of the secretfunspot

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YuccaPatrol Sep 13th, 2006 Link

Gabe,

I think the secret black box stuff is really fun, but it gets ruined if you spill the beans.

I know motoringfile is all about spilling the beans, but I wish it was not the case with this ad campaign.

I’m glad I already decoded this before I found it here. . .

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karlInSanDiego Sep 13th, 2006 Link

I guess I’ll have to wait and see if this is still active in Feb(?) when we take delivery of our ‘07.

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EricR Sep 13th, 2006 Link

I’m with Yucca on this one – there are some things that just shouldn’t be spilt. At least make us decode something to find it. ;)

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Gabe Sep 13th, 2006 Link

I think the secret black box stuff is really fun, but it gets ruined if you spill the beans.

I cannot go into details but it was not my idea to post this. It came from someone a little higher-up.

In the past I’ve always been the first to stay far away from ruining any surprise associated with the new campaign. However this was different.

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YuccaPatrol Sep 13th, 2006 Link

You are forgiven, Gabe. . . .

but I do hope that this won’t happen for each and every future ad.

At least I can bask in my own smug-ness knowing that I was the first to post on NAM that I had cracked the second ad but DIDN’T spill the beans. . . :)

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bluzeke Sep 13th, 2006 Link

OH NO Gabe! There actually IS “someone a little higher up”?

To me, that is the REAL surprise of this whole affair -now please, tell us or we’ll have to start guessing?!?!?

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alpinamike Sep 13th, 2006 Link

His wife..lol

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blalor Sep 13th, 2006 Link

The “Real UFO” video is a little … creepy.

Todd, time to fire up the printer; if these are the same quality as the ones included with the welcome kit, we’re gonna have to go vinyl!

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Art Nerheim Sep 14th, 2006 Link

It really bothers me that they came out with this nice ad campaign and some VIN# do not work.

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Kathy Vosberg Sep 20th, 2006 Link

I to have had trouble with both the insect site and now this one, not excepting my VIN #. So how do we solve that one?

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Russell Sep 20th, 2006 Link

So yeah… how come just because I’m in Australia, my VIN doesn’t work?

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Lola Nov 1st, 2006 Link

So WHAT EXACTLY is SUPPOSED to happen after you’ve entered your VIN# and clicked enter? When I do this, the box disappears and nothing else happens. Is this normal? Or should something else happen?

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