Super! Thanks Gabe. I like the concept the ad agency came up with, but I just do not have the time to chase around looking for the Mags to find the ads.
It’s on your driver’s side dash, on one of your strut mounts, (I think) inside the driver door panel and on your Roadside Assistance Card.</blockquote>
I just logged into the Owner’s Lounge to get my VIN.
Since you can only access these MINI easter eggs with your MINI’s VIN number, I don’t see this as Gabe blowing any secrets to anyone other than the MINI owners who are the end targets of all of these anyway.
I thought we had to figure this out on our own, now watch out for people looking for a Vin # on your MINI(so they can get one). If BSSP was smart their campagin would have included a sticker to cover up your MINI’s Vin under the window, follows the spy theme. I have the copywright on that idea.. so don’t take it:)
So WHAT EXACTLY is SUPPOSED to happen after you’ve entered your VIN# and clicked enter? When I do this, the box disappears and nothing else happens. Is this normal? Or should something else happen?
Grab your VIN #, more free stuff!!!
BAH! The net nanny filters here at work won’t let me see the site properly! Guess I’ll have to wait till I get home to see it.
Super! Thanks Gabe. I like the concept the ad agency came up with, but I just do not have the time to chase around looking for the Mags to find the ads.
What is a VIN #?
I never received my secret decoder glasses. Is there any way to get them? I bought my new MINI in the begining of January 2006.
Woohoo!
Thanks Gabe, good buddy!
That site is a hoot: old yellowed newsprint, funky drawings and unexpected videos. Good job BSSP
Reminds me of Charles S Anderson & Joe Duffy’s work from back in the ’80’s. Fun Stuff.
The dinosaur easter egg is the best.
No…the snapping gum…
No…the aliens.
No the Dinosaurs….I’ve got that tune in my head now.
Very nice. I’ll be getting my toggle switch cover in 4-6 weeks.
<blockquote>What is a VIN #?</blockquote>
Vehicle Identification Number
It’s on your driver’s side dash, on one of your strut mounts, (I think) inside the driver door panel and on your Roadside Assistance Card.
I got the toggle switch plate without having recieved the decoder still! Thanks, GABE!
Just like the last time REMEMBER TO YELL LOUDLY AND TYPE YOUR VIN IN ALL CAPS
<blockquote> What is a VIN #?
Vehicle Identification Number
It’s on your driver’s side dash, on one of your strut mounts, (I think) inside the driver door panel and on your Roadside Assistance Card.</blockquote>
I just logged into the Owner’s Lounge to get my VIN.
This is awesome! I have my adventure toggle switch set on its way.
You blew this “secret” very quickly! 🙁
That dinosaur tune sure is catchy!
Any other links via the whole decoder thing? I have the decoder package, but none of the magazines we have to look for
Here is one. I think it was from MC^2:
<a href="http://aswec-fit.org/" rel="nofollow ugc">http://aswec-fit.org/</a>
Since you can only access these MINI easter eggs with your MINI’s VIN number, I don’t see this as Gabe blowing any secrets to anyone other than the MINI owners who are the end targets of all of these anyway.
Yup! Every MINI owner already has their super hard to break password.
You may find the house without it, but you won’t get in.
I don’t think Ian meant Gabe blew the secret. I think that was directed to those making the comments spilling the beans.
I was too lazy to go to the car, so I just went to autotrader and looked up a mini for sale, wha-la!
I thought we had to figure this out on our own, now watch out for people looking for a Vin # on your MINI(so they can get one). If BSSP was smart their campagin would have included a sticker to cover up your MINI’s Vin under the window, follows the spy theme. I have the copywright on that idea.. so don’t take it:)
Reminds me of the <a href="http://www.secretfunspot.com/" rel="nofollow">secretfunspot</a>
Gabe,
I think the secret black box stuff is really fun, but it gets ruined if you spill the beans.
I know motoringfile is all about spilling the beans, but I wish it was not the case with this ad campaign.
I’m glad I already decoded this before I found it here. . .
I guess I’ll have to wait and see if this is still active in Feb(?) when we take delivery of our ’07.
I’m with Yucca on this one – there are some things that just shouldn’t be spilt.
At least make us decode something to find it. 😉
>I think the secret black box stuff is really fun, but it gets ruined if you spill the beans.
I cannot go into details but it was not my idea to post this. It came from someone a little higher-up.
In the past I’ve always been the first to stay far away from ruining any surprise associated with the new campaign. However this was different.
You are forgiven, Gabe. . . .
but I do hope that this won’t happen for each and every future ad.
At least I can bask in my own smug-ness knowing that I was the first to post on NAM that I had cracked the second ad but DIDN’T spill the beans. . . 🙂
OH NO Gabe! There actually IS “someone a little higher up”?
To me, that is the REAL surprise of this whole affair -now please, tell us or we’ll have to start guessing?!?!?
His wife..lol
The “Real UFO” video is a little … creepy.
Todd, time to fire up the printer; if these are the same quality as the ones included with the welcome kit, we’re gonna have to go vinyl!
It really bothers me that they came out with this nice ad campaign and some VIN# do not work.
I to have had trouble with both the insect site and now this one, not excepting my VIN #. So how do we solve that one?
So yeah… how come just because I’m in Australia, my VIN doesn’t work?
So WHAT EXACTLY is SUPPOSED to happen after you’ve entered your VIN# and clicked enter? When I do this, the box disappears and nothing else happens. Is this normal? Or should something else happen?