MotoringFile Design Analysis: 2007 MINI

Sections: MF Feature | R56 (Hatch) Oct 9th, 2006 41 Comments

As a designer, I’m always very weary of pronouncing a final opinion on anything design related without seeing it in the flesh and getting to know it for at least a few weeks. Seeing anything (especially something like a car) in three dimensions and living with it day to day helps immeasurably in understanding the design and styling that has gone into it. So if anything, consider a “mini” analysis of the finished R56.

Exterior

MINI designers had a tall order in incorporating new European pedestrian safety standards within the shape of the new MINI. The car had to protect pedestrians by allowing for a certain amount of crushable space above and in front of the engine. The problem with this change is that those are areas (especially the short front overhang) that were crafted exceptionally well with the R50/R53 and are major points of MINI and Mini character. The lack of front overhang and the bulldog stance were some of the key pieces of the design language that both hearkened back to the classic Mini and creating a hint of masculinity.

And it’s because of these new crash standards that the R56 simply cannot compete with the R50/R53 MINIs when it comes to that “wheels at the corner” stance. The designers have done an elegant job throughout the front of the car but the basic shape (while attractive) doesn’t convey what the R50 and R53 did so effortlessly.

MINI did, however, gives get a few things very right on both cars. The Cooper has a simple and effective design that give it a classic and simple feel. It’s a neat and tidy design that really doesn’t have a line wrong. The Cooper S, on the other hand, has an aggressive feel that is given a touch of English charm with the thin chrome trim running the length of both grilles. The all black grille has an air of modern aggressiveness where the chrome is a touch of heritage. A wonderful combination. And if you don’t like that MINI will be releasing an all black grille along with a JCW aero kit that will give the car a more aggressive look.

Around the side, the new bonnet design is responsible for one area that I feel will grow on me (and possible others): the front plastic fender arches. The arches are generally larger and seem to make front portion of the car visually taller. But in the end the look fits with the new nose and will probably fade into the collective consciousness of MINI enthusiasts.

The side vents have also grown in size and unfortunately lost a bit of subtlety in the process. Gone is the elegant shape that contoured to the surrounding seams and in its place is a piece of plastic that extends all the way into the bonnet; an obvious cost saving measure. It doesn’t look bad on the Cooper S and won’t be noticed by most, but it’s a detail that is unfortunate. On the Cooper I’m afraid it’s a different story. It does look bad and stands the chance of being seen as cheap by non-owners.

But all is not lost. Around the side, we see some real progress over the R50/R53. The beltline has been raised (especially in the rear) and the roof lowered. The result is a more aggressive look that suits the car very well. However the combination of larger plastic wheel arches and a higher beltline (like many current BMWs and new cars in general) mean that large diameter wheels will be more of a must with this new MINI.

I find the the rear portion of the car to be a bit of a mixed bag. The rear spoiler is smaller and less an extension of the roof with the R56. Now it’s very much an addition to the car. Whether aero work determined it’s shape or not, it’s simply not as pretty.

However the rest of the rear portion of the car (especially on the MCS) is masterful. The taillights fit the higher beltline well and the rear plate area has been tweaked in just the right ways. However it’s the rear valance (below the bumper) that is particular well conceived on the standard Cooper S. The small lip of chrome that mirrors the front of the car works very well here and sets off the dual rear fog-lights exceptionally well. It’s just unfortunate that the rear grille remains completely faux. Of course the current Cooper S survived six years with a faux rear grille without many people complaining so at least it’s nothing new.

The Cooper does without the fake grille but generally is less interesting in its rear design. The new version is very obviously just a new iteration of the same design we’ve seen on the current car. Not a bad thing but not quite as interesting as what is seen on the Cooper S.

Interior

Perhaps I’m going against the grain in saying this, but I believe the biggest success of the R56 design is the interior of the car. The basic layout remains the same but the shapes, textures and colors have been re-imagined. Where the old interior was bulbous and irreverent (in a good way) the new one is a bit more focused both visually and functionally.

Starting with the seats, it would seem that MINI has put some effort in addressing some of the shortcomings of the current car. The new seats look to give more bolstering and increased leg support for those of us over the 6′ barrier. They also look fantastic.

The new dash looks to be made of much higher grade materials and will allow for more customization. This includes real wood, aluminum, and a host of other high-gloss plastic trim. Big pluses for most MINI owners.

However it’s the center stack that seems to become a lightening rod for dislike. Where the current MINI has a very typical layout made of up of stacked components, the new MINI uses the components in a more integrated fashion. And it’s this sea change that will take some time to get used to. It’s similar to the difference between a simple beige box PC and a new all-in-one LCD iMac. MINI is doing what Apple does in it’s towers and iMac computers by hiding the various components and thus creating a simplier and (at least in theory) more elegant interface. Like the iMac, there’s a less is more feel to the new center stack in the 2007 MINI. But this is a drastic change to what has come before and what we’ve all known in cars for many years.

In the end I think many of us will warm up to the look. However there will be quite a few MINI owners that will continue to bemoan the loss of the older design and the loss of any ability to change components themselves like radio head-units.

Lost in much of this debate is the fact that the interface design is actually a nice improvement when you consider how the heating and cooling system actually operates.

One of the most successful changes inside the car is the new navigation system that will incorporate a simplified iDrive-like controller. The navigation will be integrated into the speedometer and will also house all controls for the sound system. There will be two ways to interface with the Nav and all of its functionality: the joystick controller behind the shifter and voice control. The joystick will be similar to the iDrive controller found in BMWs but will more “MINI like” in it’s design. The interface itself will not control the climate control, as in BMWs, but will instead leave that to the standard climate interface just below the CD player. A good move, we think.

The voice control will undoubtedly prove quite popular for those who learn to set up and use it. Being able to simply push a button and say what radio station you want or using it to call via your bluetooth phone is infinitely safer than either using the iDrive controller or the small buttons on the current head-unit.

One small but highly visible part of the interior is the glove-box opener. You may not see it right away because you’re so focused on trying to figure out what the heck that small chrome oval is to the right (or left in right-hand drive markets) of the speedo. Well that’s it. What MINI designers have done is repeat the general shape of the engine starter button area on the other side of the car and give the driver a easier way into the glove-box. It’s a nice touch in terms of design and functionality that subtly says that this is a driver focused car.

In the end, most non-owners would have a hard time even telling a 2006 and 2007 apart. In fact quite a few owners will have to do double takes to see the various differences. Nonetheless, there will be a wide ranging debate for many years to come about the merits of this redesign. We here at MotoringFile are happy to say that we’ve accepted the new MINI as well, a MINI. And we look forward to a growing admiration of both its design successes and its quirks. In the years ahead the R56 MINI (and the R55, R57 and R58) will become the heart, soul and face of the MINI brand. And it will undoubtedly tempt more drivers into MINI showrooms and grow the MINI brand in ways the R50 and R53 could not. We say, bring it on.

Written By: Gabe

MiniMatt

Excellent review from a designers perspective, taking in every detail. I totally agree with you in the up- and downsides to the R56 compared to its predecessor. I’m not the only one disliking the new side vents and the center stack! But hey, Im sure it will grow on me…
http://www.dickdavid.com dickdavid

GREAT WRITE UP, GABE, even though I’m still hating, not the center stack, but more the AC controls.

It looks as if they’re trying to put function into a bad form. Like you, I’m a Mac user and love the less in more aspect of Apple’s design. However, I feel the MINI logo shaped control switches are doing just the opposite from a visual stand point. Unlike Apple products, it looks busy and clunky giving it a cheap, unrefined look.

It’s not the MINI logo shape that bothers me. It’s just that it looks like they just cut a MINI logo shaped hole out of the panel and shoved the buttons through. Seems like they could have sculpted that center panel to make it feel like the AC controls were integrated.

Even making the AC controls the same color as the center panel would have helped it for me.

I love how the manual AC knobs in the R50/53 are sculpted and recessed into the panel. It’s as if they were designed to look integrated from pillar to pillar.
FrankInMiami

I would say that Gabe has produced a pretty fair and balanced review of the car. Still, there are visual aspects of the R56 that continue to bother me like the higher belt line, the huge rear rear end, the Fisher Price center stack and some other smaller details. For instance, the incorporated stereo doesn’t bother me too much, but I do prefer the old center stack much better.

It would not surprise me a bit if in a couple of years, MINI makes some revisions to the interior and exterior of the car to address these shortcomings.

Change is good, but change for the sake of change (As illustrated in the R56), I am not so sure about.

I think MINI missed a great opportunity to pull off a much better interior design. This design is OKAY for the most part, but even with the use of “higher grade” materials the overall look reeks of cheap.
Jon

Great insight into a designers analysis of the R56 Gabe. I agree with a lot of what you had to say about the car.

Have you guys noticed that the JCW site has some of the R56 components listed now, what excited me was seeing the JCW sport seats now have side airbags. This leaves me wondering if we will finally see the seats here in the US market.
AntiqueCarNut

There should be two versions – the ‘new one’ for Europe and the ‘old one’ for the rest of the world. I realize that this would be more costly to keep two differnt lines running. MINI is keeping the Cabriolet around in current fashion, for a time, anyway. Many vehicle makers supply different models to varied markets, world-wide.

People will vote, ultimately, with their purchases – or lack thereof. A year or two from now, we’ll see the sales numbers in comparison to the current trends, and MINI will know if their new design is a success or a flop. Who knows, in time, MINI may revive the R50/53, for those countries where pedestrians are not necessarily considered to be bonnet ornaments.
http://paulr.us Paul

Gabe, I have to agree with you on the interior. I think it’s just great! I even like what I see with the sat nav and radio, etc.

But on the exterior, the loss of the cowl vents and the way the bonnet fits above the wheel arches are two things that I’m struggling to have to get used to.
ddmini

I think MINI did a fantastic job on the R56 from the pictures I have seen. The only two changes I would like them to consider in the future is to get rid of the fake scoop on the hood of the S, and make the center stack look less like they used a Mr. Potato Head set to design it. I do not see the new center stack as a less is more design. It seems to be a brute force attempt to work the MINI logo into the interior instead of the subtlty of the current version. I think the advances in the new design will win out over the failings and it will be another huge success. I know the hideous center stack will not stop me from buying one.
http://www.carlweetabix.co.uk brad

one of the reasons i bought an R50 is the simplicity. the R50s are relatively simple as modern cars go…not much on the dash, simple manual seats, etc. i kept my R50 as simple as possible avoiding things such as nav and auto A/C. i wanted a daily driver that was as fun to drive and as easy to figure out as my ’74 BMW 2002, or as close as i could get in a 2006 era car.

i think with the addition of the various accoutrements in the R56, some of that uncluttered simplicity will be lost. i love the way the interior looks and it fits well with the redesign. i love it in much the same way i love the E21 3-series as and evolution of the 2002…but it just isn’t a 2002.

and my equation may no longer be accurate:

http://www.carlweetabix.co.uk/images/mini02equation.jpg
05DSMCS

Did you mean glove box opener instead of organizer?
Bilbo Baggins

Great job, Gabe. Well done!

Do you know if they have put the “mode” selection back into the MFSW. I really miss that in my ’06. Actually I really miss the 2 spoke MFSW of my ’02 for all of it’s ergonomic advantages.

We shall all see how this pans out. Personally I’ll give them a few years to adjust things and hopefully improve them before I am due to buy another new MINI.
Nathaniel Salzman

ItÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢s similar to the difference between a simple beige box PC and a new all-in-one LCD iMac. The iMac looks simpler and in some ways less powerful. Like the iMac, thereÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢s a less is more feel to the new center stack in the 2007 MINI. But this is a drastic change to what has come before and what weÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢ve all known in cars for many years.

Oh Gabe I could not more strongly disagree with your analogy! The all-in-one genius of the iMac lies in what is ultimately its practical elegance. What I’ve seen of the new center stack, though perhaps an ingenious new combination of controls, is not remotely near that level of elegance. Where the current controls are unobtrusive and essentially intuitive in their space, the new layout is trying entirely too hard. In my opinion, it’s an over-reduction of components without a proper redesign of their context. That is to say my objection has less to do with the buttons themselves, but rather their mismatched proportion to their surroundings. I think I could really like the buttons and controls just fine if they were on an equally minimalist structure. As it is, it’s new buttons shoe-horned onto the old down-tube style center stack and the result is visual dissonance.

But that said, I second the rest of your aesthetic observations on the new car. They’ve done a great job of preserving the overall character of an entirely new car with the current sensibility. Though I am not a fan of every single detail, it’s still resoundingly MINI and that’s what I care about most. I like it a whole hell of a lot more than I ever did along the way and I can’t wait to see it in person.

A great write up Gabe, and no small task.

NS in NE
Evan

Overall, it’s still a MINI. My friends don’t notice any changes on the outside. Although I certainly see that larger nose for those who cannot look both ways, along with the less elegant but obviously more cost-efficient bonnet and the large tail lights.

Let’s hope it’s still comfy to rest one’s arm out the window and that all of the amazing sight lines are intact.

I like the interior. The design is fresh but familiar. I mourn the death of the normal key, but oh well. The center stack is alright… I’d prefer the instruments to be matte black and not bright silver. Also, in a pic on MINI2.com, there is still a storage spot under the toggles- hopefully still large enough for sunglasses…

This reminds me of when the E30 was replaced by the E36. I loved the older square design, but the E36 was a breath of fresh air, with probably the best rear 3/4 design of any BMW. Could it really replace the E30 though? No way. Same goes with these MINIs. The R50 could never truly replace the original, and likewise this R56 will never replace the R50/R53.

I’ll take the R56 for what it appears to be without yet driving it, a thoughtful redesign of my favorite car.

Now, I want to see a photo-shop pic of the Traveller concept merged with the nose of the R56 Cooper…. I think a Clubman is in my future… a Clubman S w/JCW.

Keep the info coming Gabe.
http://www.motoringfile.com/ Gabe

Oh Gabe I could not more strongly disagree with your analogy! The all-in-one genius of the iMac lies in what is ultimately its practical elegance. What I’ve seen of the new center stack, though perhaps an ingenious new combination of controls, is not remotely near that level of elegance. Where the current controls are unobtrusive and essentially intuitive in their space, the new layout is trying entirely too hard. In my opinion, it’s an over-reduction of components without a proper redesign of their context. That is to say my objection has less to do with the buttons themselves, but rather their mismatched proportion to their surroundings.

I’m comparing them from more of an engineering stand-point. Not a final look and feel. I agree the final styling can have a bit of a “component” nature to it and I was wondering if someone would mention that. I agree that the execution of the all-in-one design is less than steller. I think the fault lies both with the design and final materials used.
Gary

Nice review. I have just seen the R56 Cooper S in the parking lot at Spa Francorchamps. We could notice they was different, but when we parked our MINIs next to them, it was surprising how much bigger they looked.

A few of us have been eager to see it in person, and have been considering purchasing one, but after seeing them, most seem to like the MINI they have now. But, after looking at them again for a few days, they don’t seem as different.

We just weren’t sure if they were prototypes or the production version. We noticed some things that just didn’t seem finished. They also had tape over the front and rear MINI badges.
Aurel

nice writeup Gabe … i really have nothing much to add to what was already said, but the bottom line for me is that the new car does not give me that inner gut feeling, that grin and “i’ll sell my first born” feel that the current model does.

the old saying, jack of all trades/master of none seems to come to mind.
Nathaniel Salzman

I agree that the execution of the all-in-one design is less than steller. I think the fault lies both with the design and final materials used.

Yeah, that’s really at the heart of it. The designers were well-intended and less-is-more is almost always correct in concept. The execution is just lacking. Maybe this first year’s style will be like the multi-colored iMacs of yore ÃƒÂ¢Ã¢â€šÂ¬” i/e later replaced by the much more elegant current incarnation. That’s a lot of how it feels to me – like they didn’t have time to finish it – as though with just one more iteration it’d be truly great.

Oh well, that’s just what I think.
Johnsocal

A+ Review!!!!
http://www.dickdavid.com dickdavid

– like they didnÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢t have time to finish it – as though with just one more iteration itÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢d be truly great.

Exactly! That says it in a nutshell.
Vanwall
My short and sweet was already posted here under the Paris Auto Show header, comment 53554, and I still stand by it, ’cause I haven’t seen the real thing yet. Gabe, as usual, your analysis is refreshing in its candor, especially regarding the wings and certain interior elements – here’s hoping MINI reads carefully if they’re surfing here. Fingers crossed, as we’re actually looking at the long-chassis iteration for a future purchase, altho I just cracked the 90M mark and mebbe a new-New MINI S is on the Vanwall horizon. Someday.
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              BCNU,
            Rob in Dago
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gokartride

As a long-time Cooper owner, I must say that I have been quite pleased with how R56 has turned out on the Cooper side. The cleaner look of the front end is welcome, and I do personally like the back end as well…it seems cleaned-up, direct, and simplified. Given this and the contoured side-skirts, one might almost compare these elements of the R56 Cooper to the outgoing MCS. I do prefer the Cooper side vents, too. They are more honest and less confusing than complex chrome optics of the MCS. Speaking of which….I regret sometimes that MINI feels compelled to try so hard in skewing the MCS towards what they feel is a more “aggressive appeal.” These attempts seem fake and overly self-conscious to me….from faux surfaces (once again on back) to a faux scoop. Let the MCS mechanical bits speak for themselves, I say, and let the curious look for the tell-tale “S”. Lastly, I’ll say that I have also been won over by the R56 interior. It took some time, but I am totally on-board.
Craig

I don’t understand why everyone seems to think the new scoop in the Cooper S is not functional. If it is completely blocked off and no air flows through it THEN it would be non-functional. This one IS functional, as I’ve read in several articles. It just doesn’t have the SAME function as the current Cooper S. From what I understand it feeds cool air to various places in the engine bay. I would expect that this is quite necessary to help reduce under-bonnet temperatures due to the new turbocharged motor.
gokartride

Early reports referred to it as non-functional and so we assumed it to be so. Apparently even MINI wishes it were more functional for cooling. We’ll see…I hope it can be pressed into useful service, but for now, it appears to have been left in place primarily to visually help differentiate the Cooper S from the Cooper.
Rawhyde

Great writeup Gabe! Thanks for your efforts!

The new New MINI is growing on me, but those halogen headlights look horrible. Talk about el Cheapo! Those things will increase sales of xenon headlights more than perpetual darkness.

These lights and the Cooper side gills are letting the cost cutting shine through a little too clearly.

Rawhyde
Jimbo

here is what I am thinking: Let’s rewind back to 2001. If you saw a pic of the R53 and the R56 together, which one would you pick? For me, the R53 for sure. There are some nice touches on the R56, but it just doesnt seem as authentic. Any word on if the new turbo engine will fit the R53s? :)
The Seeker

How young is MINI’s design team ? I think the center stack looks like it was designed by Dr. Suess. Are the buttons soft and do they squeak when you push them ?
FrankInMiami

Had Frank Stephenson been responsible to overview the R56 design development, some of the “details” of the new car would have never seen the light of day, namely the “Rubbermaid” center console.

I think there is more of a “Committee” appraoch to the design of the R56 MINI than there was for the R50/53 design, in despite of its difficult birth and convulated history during the BMW/Rover days.

While there is much to like about the R56, in my eyes the R50 generation will always be the “one” that nailed all the design aspects of the car just right.
http://mini.leetimage.com Miles

Great review Gabe… One thing I will say is that I definitely dig the new JCW equipment, including the bumpers.
Gary

Finally made it to the Paris Motor show today… I’m completely happy with what I saw today, in comparison to what I saw over the weekend at Spa… But, it’s an interesting comparison…

All of the questionable things my friends spotted seem to have been ‘fixed’, and there are MINIs at the show that aren’t in the press photos that really give you a feel that this MINI continues with the evolution process that BMW has done with the current MINI from the original…

I love the new Aero kit, and some of the color schemes they displayed on the interior… Lots more choices then before…

They had the current version there as well, but not side-by-side, which is where you notice the size difference…

I’m still unsture about the center stack… It looks better with Sat Nav on the speedo, and the radio controls down below… Otherwise, the empty space seems strange…

My current 2005 Cooper S is almost 1 year old now, and I’m seriously considering the R56… Can’t wait to spec it out…
GadgetGav

Late to comment on this, so it’s probably too late to enter the debate, but I was shocked to see how much I disagreed with you Gabe on the interior. I like the design of Motoring File and other work I’ve seen on your web site and we share the same appreciation for the current MINI and Apple products, but I am firmly in the ‘dislike’ camp for the new center stack.

I would have to strongly disagree that they’ve gone for a ‘less is more’ approach too. There seems to be more controls spread over more places now: some toggles in the roof, some buttons on the speedo and still a lot of buttons in the ‘normal’ place on the center stack. The materials, at least in pictures, look cheap and over stylized. The lone control knob in a sea of cheap black plastic in the standard, non-nav configuration just looks like an afterthought. I would have to get the nav pack just to get rid of that knob, but I still don’t like the cluttered look of the new controls.

Let’s hope my 2002 MCS keeps on running, because until they change the interior, I’m in no hurry to sign up for a 2007. Maybe the Clubman will have a different interior…
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coopermaniac

I am buying the ’07 model. no matter what u say about the center stack. i firmly believe it’s only the silver color that made it look ‘ugly’ and cheap. with the right color combination.. i know that design will rock. I just hope they have that option. I actually like the design… very futuristic. like im driving the car in space, man! i hope they have a black color center stack (instead of cheap silver plastic looking crap) and neon colors for the knobs and buttons… man yo!!! that center stack will rock the space. coz what will only be visible are the neon knobs and buttons! remember u read it here first,, if i see that idea be realized on my 2007 cooper, i will want a royalty fee!!! for stealing my brilliant idea. cooper rocks!! and so am i!
coopermaniac

i just bought a 2007 mini for $21550 MSRP. plus tax is 23k+. i deposited $500. it is a base cooper astro black. i just added a black piano dash and a moonroof and an all season tire. thats all i need . i dont need speed of cooper s that i hear will have a high insurance. i just like the mini for it’s exterior. there’s just something about how mini looks that got me and thats all i need. they say it will arrive on feb 07. cant friggin wait!, man! my question is: how can i know if it was REALLY an all season tire? tires all look the same to me. and did i over pay my $500 deposit?
Ross

All these great posts. Someone really has to take my mac away from me. I just ordered 07 Pepper White Cooper S – delivery in March (:

Thanks for all the great detail on this web site.
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lavardera

In reading back over this at the end of the year the one thing I have to disagree with is the assessment of what size wheel to roll on. After looking at many more photos of the new models since this was published I’ve come to feel that the car looks better on 16s with meatier tires. The proportion just looks better with the proportion of the car. 17s look too slim and contrary to the proportion of the bodywork.
Vladimir

a nice, well reasoned review here. the comment that the car reeks of a “committee” styling is spot on. i wish mr. stephenson had been in charge. on the whole, the r56 is very disappointing…
David

I just don’t like how the hood looks. That’s about it.
Woody

What a shame that Mini butchered the style of retro design harking back to the classic Mini’s with a modern flare. Now the design is awkwardly slapped together for the sake of change. The elongated nose looks terrible and the side vents are totally cheap in every way. The wheel arches are too bulky and large, and whats with the Volkswagon Beetle style headlights? In my opinion, the interior has an updated feel but lacks the finesse that was captured so well in the R50/R53. I don’t mean to rip on it so bad but it just doesn’t compare to R50/R53 design aspects. I am glad I bought my 2004 MCS JCW when I did and will probably keep it forever. There are some Mini fans that will accept the new design but sorry to say I’m not one of them.
akwaba

As woody…and others, the R56 design (int or ext) is really without subtilities. All parts suffers of botox injection, and as it, the result isn’t really pleasant at all.

I have been waiting for the new engine during 1 year… and have been horrify by design in one minute when seeing the car . Could you tell me WHY ? i will ask the same engine on the R53…possible ? pfff no.

But it exist a solution for you woody ! the sidewalk, certainly the best (and last) car of the R50/52/53 generation, ext is so much fine as you know and internal is state of the art in term of retro design. personnally, i have odrer mine’s.
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You can buy cheap Fitflop Gogh clogs on sale online with as much as 30% off selected sizes. All the colours and types including the ever popular chocolate and brown ones. These are some of the most popular types of footwear that Fitflop do and you wont be surprised to know have been selling like hot cakes all over the world.

Discount Fiflop Gogh Clogs really are some of the most comfortable footwear you could ever own. If you spend a large part of your day on your feet or walking then you will often know your feet, legs and sometimes even your back can ache at the end of the day. This is normally because the footwear you are wearing isnâ€™t giving you sufficient support. Try out some clogs and you will be pleasantly surprised with the improvement that you feel.

The unique selling point of the profession design FitFlop Gogh Clogs are that they can aid you in getting fit. Just walking in these will help you get fit due to the specialised mid sole that will challenge your feet and tone them with every step. The personality design of Fitflop Gogh clogs even feature faux sheepskin to add to the comfort.

Sounds good but what do customers think?

Well this has been one of the highest rated and best selling clogs online at sites such as Amazon. The customer feedback has also been terrific.Many of people have commented that these really are the most comfortable shoes you will ever wear. We have heard from people who have to work retail jobs which require them to be on their feet all day and they say these are like a blessing to them. If you have to stand all day and constantly end the day with aching feet then these will get rid of that problem. There are some that even said the shoes really helped with the problems they had in their lower back.

Some people even bought these just for the cool look. These can be a great casual shoe to wear if going out shopping or to meet friends for coffee.The shoes appear to be really durable too with many people saying they got at least a few years wear out of them before having to buy a new pair. So at such an affordable price these seem well worth it. These really will make both your work and social life much better!

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