If you can’t get them in the real world, follow them to the virtual one. Here’s an excerpt from the Driving.ca article:
To promote its two new special- edition 2006 Mini models called the Soho and the Rallye, the BMW-owned company is using ads embedded into the landscapes of more than 20 video games for PC and Xbox platforms. MINI ÃƒÂ¢Ã¢â€šÂ¬Ã‹Å“virtual outdoorÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢ advertising now appears in many online video games until November 26, 2006.
[ MINI Advertises Virtually ] Driving.ca
While the ads are designed not to interfere with game play, they’re interactive and, according to Mini, “are used to enhance the game experience for those players who choose to interact with them.”