As we reported way back in the spring of 2005, BMW has been working for some time on bringing the JCW brand completely in house. As of today, that’s just what BMW has done. According to a report on Forbes.com, BMW and MINI have aquired the rights to the John Cooper Works brand in a deal signed yesterday. The move brings “JCW” one step closer to becoming the the MINI equivalent of BMW’s in-house ///M brand.
MF Analysis In many ways this seems to be just a formality. With BMW doing all design, engineering and testing on the 2008 JCW MCS, the next generation of JCW products had BMW’s hands all over them. With this annoucement there is now little doubt that the JCW brand has a long bright future ahead of it.