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	<title>Comments on: MINI USA&#8217;s Electronic Billboards</title>
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	<link>http://www.motoringfile.com/2006/12/30/mini-usas-electronic-billboards/</link>
	<description>MINI Cooper news, reviews and opinion.</description>
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		<title>By: ninafajda</title>
		<link>http://www.motoringfile.com/2006/12/30/mini-usas-electronic-billboards/comment-page-1/#comment-267334</link>
		<dc:creator>ninafajda</dc:creator>
		<pubDate>Fri, 28 Aug 2009 07:01:54 +0000</pubDate>
		<guid isPermaLink="false">http://motoringfile.com/2006/12/26/mini-usas-electronic-billboards/#comment-267334</guid>
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		<title>By: MotoringFile &#187; Archive &#187; MINI USA&#8217;s Motorby Pilot Program</title>
		<link>http://www.motoringfile.com/2006/12/30/mini-usas-electronic-billboards/comment-page-1/#comment-193386</link>
		<dc:creator>MotoringFile &#187; Archive &#187; MINI USA&#8217;s Motorby Pilot Program</dc:creator>
		<pubDate>Fri, 28 Dec 2007 21:55:45 +0000</pubDate>
		<guid isPermaLink="false">http://motoringfile.com/2006/12/26/mini-usas-electronic-billboards/#comment-193386</guid>
		<description>&lt;p&gt;[...] back and are currently located around Chicago, New York, Miami and San Francisco. Unfortunately at that time we couldn&#8217;t go into details as to why they were going to be cool. Now we [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] back and are currently located around Chicago, New York, Miami and San Francisco. Unfortunately at that time we couldn&#8217;t go into details as to why they were going to be cool. Now we [...]</p>]]></content:encoded>
	</item>
	<item>
		<title>By: MotoringFile &#187; Archive &#187; MINI USA&#8217;s Motorby Keyfobs Arrive</title>
		<link>http://www.motoringfile.com/2006/12/30/mini-usas-electronic-billboards/comment-page-1/#comment-108673</link>
		<dc:creator>MotoringFile &#187; Archive &#187; MINI USA&#8217;s Motorby Keyfobs Arrive</dc:creator>
		<pubDate>Wed, 04 Apr 2007 13:16:22 +0000</pubDate>
		<guid isPermaLink="false">http://motoringfile.com/2006/12/26/mini-usas-electronic-billboards/#comment-108673</guid>
		<description>&lt;p&gt;[...] join the &#8220;pilot&#8221; version of a new program called Motorby. The program features the same interactive digital billboards we pointed out a few weeks back and are currently located around Chicago, New York, Miami and San [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] join the &#8220;pilot&#8221; version of a new program called Motorby. The program features the same interactive digital billboards we pointed out a few weeks back and are currently located around Chicago, New York, Miami and San [...]</p>]]></content:encoded>
	</item>
	<item>
		<title>By: StarLord</title>
		<link>http://www.motoringfile.com/2006/12/30/mini-usas-electronic-billboards/comment-page-1/#comment-82046</link>
		<dc:creator>StarLord</dc:creator>
		<pubDate>Thu, 11 Jan 2007 16:31:40 +0000</pubDate>
		<guid isPermaLink="false">http://motoringfile.com/2006/12/26/mini-usas-electronic-billboards/#comment-82046</guid>
		<description>&lt;p&gt;Heya Gabe, there&#039;s one near my work here in San Francisco. The message changes every few minutes, they are mostly the little taglines you saw on the website (while flash is loading the next page) but yeah, there&#039;s a slew of cheeky motoring phrases. I was sitting outside with my co-workers at lunch, and we were reading them. Someone suggested setting up a webcam to capture all of the phrases.. so, yeh I&#039;m getting one of the Motorboard key fobs. Soon as I do I will send you pics, etc for WRR, ok?&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Heya Gabe, there&#8217;s one near my work here in San Francisco. The message changes every few minutes, they are mostly the little taglines you saw on the website (while flash is loading the next page) but yeah, there&#8217;s a slew of cheeky motoring phrases. I was sitting outside with my co-workers at lunch, and we were reading them. Someone suggested setting up a webcam to capture all of the phrases.. so, yeh I&#8217;m getting one of the Motorboard key fobs. Soon as I do I will send you pics, etc for WRR, ok?</p>]]></content:encoded>
	</item>
	<item>
		<title>By: MotoringFile &#187; Archive &#187; MINI USA&#8217;s Motorboards</title>
		<link>http://www.motoringfile.com/2006/12/30/mini-usas-electronic-billboards/comment-page-1/#comment-81622</link>
		<dc:creator>MotoringFile &#187; Archive &#187; MINI USA&#8217;s Motorboards</dc:creator>
		<pubDate>Wed, 10 Jan 2007 23:23:28 +0000</pubDate>
		<guid isPermaLink="false">http://motoringfile.com/2006/12/26/mini-usas-electronic-billboards/#comment-81622</guid>
		<description>&lt;p&gt;[...] With a healthy dose of creativity and a sprinkling of convergence, MINI USA has launched it&#8217;s latest advertising campaign aimed at MINI owners. Earlier today MINI USA sent emails to select owners asking them to join the beta version of a new program called Motorboards. These new interactive billboards are the same digital billboards we pointed out a few weeks back and are currently located around Chicago, New York, Miami and San Francisco. Unfortunately at that time we couldn&#8217;t go into details as to why they were going to be cool. Now we can. [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] With a healthy dose of creativity and a sprinkling of convergence, MINI USA has launched it&#8217;s latest advertising campaign aimed at MINI owners. Earlier today MINI USA sent emails to select owners asking them to join the beta version of a new program called Motorboards. These new interactive billboards are the same digital billboards we pointed out a few weeks back and are currently located around Chicago, New York, Miami and San Francisco. Unfortunately at that time we couldn&#8217;t go into details as to why they were going to be cool. Now we can. [...]</p>]]></content:encoded>
	</item>
	<item>
		<title>By: Roger</title>
		<link>http://www.motoringfile.com/2006/12/30/mini-usas-electronic-billboards/comment-page-1/#comment-81590</link>
		<dc:creator>Roger</dc:creator>
		<pubDate>Wed, 10 Jan 2007 21:11:21 +0000</pubDate>
		<guid isPermaLink="false">http://motoringfile.com/2006/12/26/mini-usas-electronic-billboards/#comment-81590</guid>
		<description>&lt;p&gt;I just received an email from MINI USA inviting me to join a pilot called the &quot;Motorby&quot; program.  In short, you fill out a profile, are sent a key fob, and every time you drive in front of the billboard, you are give a unique, customized message.  I, of course, instantly signed up and should be receiving my key fob in two to three weeks.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>I just received an email from MINI USA inviting me to join a pilot called the &#8220;Motorby&#8221; program.  In short, you fill out a profile, are sent a key fob, and every time you drive in front of the billboard, you are give a unique, customized message.  I, of course, instantly signed up and should be receiving my key fob in two to three weeks.</p>]]></content:encoded>
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	<item>
		<title>By: Thameth</title>
		<link>http://www.motoringfile.com/2006/12/30/mini-usas-electronic-billboards/comment-page-1/#comment-79026</link>
		<dc:creator>Thameth</dc:creator>
		<pubDate>Thu, 04 Jan 2007 08:46:30 +0000</pubDate>
		<guid isPermaLink="false">http://motoringfile.com/2006/12/26/mini-usas-electronic-billboards/#comment-79026</guid>
		<description>&lt;p&gt;Roger, I drive past that same billboard every morning on the way to work. I&#039;ll see if one day i can stop and shoot a bunch of shots of it. It seems to change its saying about every 5 minutes or so.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Roger, I drive past that same billboard every morning on the way to work. I&#8217;ll see if one day i can stop and shoot a bunch of shots of it. It seems to change its saying about every 5 minutes or so.</p>]]></content:encoded>
	</item>
	<item>
		<title>By: Roger</title>
		<link>http://www.motoringfile.com/2006/12/30/mini-usas-electronic-billboards/comment-page-1/#comment-78608</link>
		<dc:creator>Roger</dc:creator>
		<pubDate>Tue, 02 Jan 2007 14:14:04 +0000</pubDate>
		<guid isPermaLink="false">http://motoringfile.com/2006/12/26/mini-usas-electronic-billboards/#comment-78608</guid>
		<description>&lt;p&gt;There is one of these new billboard in Miami.  It is visible from the southbound lane of SR-826 (The Palmetto) between NW 58 and NW 25 St.  Its on the right side.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>There is one of these new billboard in Miami.  It is visible from the southbound lane of SR-826 (The Palmetto) between NW 58 and NW 25 St.  Its on the right side.</p>]]></content:encoded>
	</item>
	<item>
		<title>By: James</title>
		<link>http://www.motoringfile.com/2006/12/30/mini-usas-electronic-billboards/comment-page-1/#comment-78099</link>
		<dc:creator>James</dc:creator>
		<pubDate>Mon, 01 Jan 2007 05:58:11 +0000</pubDate>
		<guid isPermaLink="false">http://motoringfile.com/2006/12/26/mini-usas-electronic-billboards/#comment-78099</guid>
		<description>&lt;p&gt;!(http://www.forgotten-ny.com/SUBWAYS/newhighline/09.10%2630.jpg)&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>!(http://www.forgotten-ny.com/SUBWAYS/newhighline/09.10%2630.jpg)</p>]]></content:encoded>
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	<item>
		<title>By: Gabe</title>
		<link>http://www.motoringfile.com/2006/12/30/mini-usas-electronic-billboards/comment-page-1/#comment-78048</link>
		<dc:creator>Gabe</dc:creator>
		<pubDate>Mon, 01 Jan 2007 01:51:27 +0000</pubDate>
		<guid isPermaLink="false">http://motoringfile.com/2006/12/26/mini-usas-electronic-billboards/#comment-78048</guid>
		<description>&lt;blockquote&gt;
  &lt;p&gt;I donÃ¢â‚¬â„¢t get why this is MotoringFile Ã¢â‚¬Å“newsworthy.Ã¢â‚¬Â&lt;/p&gt;
&lt;/blockquote&gt;

&lt;p&gt;You will.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<blockquote>
  <p>I donÃ¢â‚¬â„¢t get why this is MotoringFile Ã¢â‚¬Å“newsworthy.Ã¢â‚¬Â</p>
</blockquote>

<p>You will.</p>]]></content:encoded>
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		<title>By: Tony K</title>
		<link>http://www.motoringfile.com/2006/12/30/mini-usas-electronic-billboards/comment-page-1/#comment-77788</link>
		<dc:creator>Tony K</dc:creator>
		<pubDate>Sun, 31 Dec 2006 15:29:56 +0000</pubDate>
		<guid isPermaLink="false">http://motoringfile.com/2006/12/26/mini-usas-electronic-billboards/#comment-77788</guid>
		<description>&lt;p&gt;Rumor has it that in the future the signs will be able to identify a passing MINI and display a message saying hello to the owner and/or the car.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Rumor has it that in the future the signs will be able to identify a passing MINI and display a message saying hello to the owner and/or the car.</p>]]></content:encoded>
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	<item>
		<title>By: Siddhartha</title>
		<link>http://www.motoringfile.com/2006/12/30/mini-usas-electronic-billboards/comment-page-1/#comment-77529</link>
		<dc:creator>Siddhartha</dc:creator>
		<pubDate>Sun, 31 Dec 2006 03:24:26 +0000</pubDate>
		<guid isPermaLink="false">http://motoringfile.com/2006/12/26/mini-usas-electronic-billboards/#comment-77529</guid>
		<description>&lt;p&gt;There&#039;s a morphing LED one on the east side entry to the San Francisco Bay Bridge. Limp and ineffective I call it. I prefer bulldog shiffing tailpipes. I guess I&#039;m old school.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>There&#8217;s a morphing LED one on the east side entry to the San Francisco Bay Bridge. Limp and ineffective I call it. I prefer bulldog shiffing tailpipes. I guess I&#8217;m old school.</p>]]></content:encoded>
	</item>
	<item>
		<title>By: lavardera</title>
		<link>http://www.motoringfile.com/2006/12/30/mini-usas-electronic-billboards/comment-page-1/#comment-77526</link>
		<dc:creator>lavardera</dc:creator>
		<pubDate>Sun, 31 Dec 2006 03:17:35 +0000</pubDate>
		<guid isPermaLink="false">http://motoringfile.com/2006/12/26/mini-usas-electronic-billboards/#comment-77526</guid>
		<description>&lt;p&gt;Oh - that&#039;s what I get for watching the road&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Oh &#8211; that&#8217;s what I get for watching the road</p>]]></content:encoded>
	</item>
	<item>
		<title>By: bluzeke</title>
		<link>http://www.motoringfile.com/2006/12/30/mini-usas-electronic-billboards/comment-page-1/#comment-77521</link>
		<dc:creator>bluzeke</dc:creator>
		<pubDate>Sun, 31 Dec 2006 02:48:19 +0000</pubDate>
		<guid isPermaLink="false">http://motoringfile.com/2006/12/26/mini-usas-electronic-billboards/#comment-77521</guid>
		<description>&lt;blockquote&gt;FYI - The one in Philly is actually not an LED board like the rest - just a regular one.&lt;/blockquote&gt;

&lt;p&gt;. . . ain&#039;t nuttin&#039; get by d&#039;Gabe!  ;-)&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<blockquote>FYI &#8211; The one in Philly is actually not an LED board like the rest &#8211; just a regular one.</blockquote>

<p>. . . ain&#8217;t nuttin&#8217; get by d&#8217;Gabe!  ;-)</p>]]></content:encoded>
	</item>
	<item>
		<title>By: Gabe</title>
		<link>http://www.motoringfile.com/2006/12/30/mini-usas-electronic-billboards/comment-page-1/#comment-77359</link>
		<dc:creator>Gabe</dc:creator>
		<pubDate>Sat, 30 Dec 2006 20:08:50 +0000</pubDate>
		<guid isPermaLink="false">http://motoringfile.com/2006/12/26/mini-usas-electronic-billboards/#comment-77359</guid>
		<description>&lt;blockquote&gt;
  &lt;p&gt;Near Philadelphia, on I95 just north of the airport, saw it heading north.&lt;/p&gt;
&lt;/blockquote&gt;

&lt;p&gt;FYI - The one in Philly is actually not an LED board like the rest - just a regular one.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<blockquote>
  <p>Near Philadelphia, on I95 just north of the airport, saw it heading north.</p>
</blockquote>

<p>FYI &#8211; The one in Philly is actually not an LED board like the rest &#8211; just a regular one.</p>]]></content:encoded>
	</item>
	<item>
		<title>By: Crzy Eye'd Killa</title>
		<link>http://www.motoringfile.com/2006/12/30/mini-usas-electronic-billboards/comment-page-1/#comment-77348</link>
		<dc:creator>Crzy Eye'd Killa</dc:creator>
		<pubDate>Sat, 30 Dec 2006 19:52:18 +0000</pubDate>
		<guid isPermaLink="false">http://motoringfile.com/2006/12/26/mini-usas-electronic-billboards/#comment-77348</guid>
		<description>&lt;p&gt;Maybe owners will be given a special keychain to allow them to post messeges on these billboards? I dont know, like their minis name or something.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Maybe owners will be given a special keychain to allow them to post messeges on these billboards? I dont know, like their minis name or something.</p>]]></content:encoded>
	</item>
	<item>
		<title>By: Confused</title>
		<link>http://www.motoringfile.com/2006/12/30/mini-usas-electronic-billboards/comment-page-1/#comment-77341</link>
		<dc:creator>Confused</dc:creator>
		<pubDate>Sat, 30 Dec 2006 19:42:25 +0000</pubDate>
		<guid isPermaLink="false">http://motoringfile.com/2006/12/26/mini-usas-electronic-billboards/#comment-77341</guid>
		<description>&lt;p&gt;I don&#039;t get why this is MotoringFile &quot;newsworthy.&quot;&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>I don&#8217;t get why this is MotoringFile &#8220;newsworthy.&#8221;</p>]]></content:encoded>
	</item>
	<item>
		<title>By: drew</title>
		<link>http://www.motoringfile.com/2006/12/30/mini-usas-electronic-billboards/comment-page-1/#comment-77340</link>
		<dc:creator>drew</dc:creator>
		<pubDate>Sat, 30 Dec 2006 19:42:15 +0000</pubDate>
		<guid isPermaLink="false">http://motoringfile.com/2006/12/26/mini-usas-electronic-billboards/#comment-77340</guid>
		<description>&lt;p&gt;hey aurel - would love to join your nyc mini gang - shoot me an email!&lt;/p&gt;

&lt;p&gt;cheers - drew&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>hey aurel &#8211; would love to join your nyc mini gang &#8211; shoot me an email!</p>

<p>cheers &#8211; drew</p>]]></content:encoded>
	</item>
	<item>
		<title>By: lavardera</title>
		<link>http://www.motoringfile.com/2006/12/30/mini-usas-electronic-billboards/comment-page-1/#comment-77339</link>
		<dc:creator>lavardera</dc:creator>
		<pubDate>Sat, 30 Dec 2006 19:41:17 +0000</pubDate>
		<guid isPermaLink="false">http://motoringfile.com/2006/12/26/mini-usas-electronic-billboards/#comment-77339</guid>
		<description>&lt;p&gt;My daughter spotted one yesterday - I missed it, eyes on the road...&lt;/p&gt;

&lt;p&gt;Near Philadelphia, on I95 just north of the airport, saw it heading north.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>My daughter spotted one yesterday &#8211; I missed it, eyes on the road&#8230;</p>

<p>Near Philadelphia, on I95 just north of the airport, saw it heading north.</p>]]></content:encoded>
	</item>
	<item>
		<title>By: Aurel</title>
		<link>http://www.motoringfile.com/2006/12/30/mini-usas-electronic-billboards/comment-page-1/#comment-77336</link>
		<dc:creator>Aurel</dc:creator>
		<pubDate>Sat, 30 Dec 2006 19:34:08 +0000</pubDate>
		<guid isPermaLink="false">http://motoringfile.com/2006/12/26/mini-usas-electronic-billboards/#comment-77336</guid>
		<description>&lt;p&gt;There is on on 10th Avenue in NYC by the entrance of the Lincoln Tunnel ... saw it last week ... and the message does change ... looks like the regular billboard with the text changing.&lt;/p&gt;

&lt;p&gt;The NYC MINI contingent is having our 3rd annual New Year&#039;s Eve Eve run tonight through Times Square ... so I will try to get a pic off.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>There is on on 10th Avenue in NYC by the entrance of the Lincoln Tunnel &#8230; saw it last week &#8230; and the message does change &#8230; looks like the regular billboard with the text changing.</p>

<p>The NYC MINI contingent is having our 3rd annual New Year&#8217;s Eve Eve run tonight through Times Square &#8230; so I will try to get a pic off.</p>]]></content:encoded>
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