Comments on: MINI USA’s Motorby Pilot Program http://www.motoringfile.com/2007/01/10/mini-usas-motorboards/ MotoringFile | MINI news, reviews and opinion. MINI Cooper, Cooper S, Clubman, Countryman Thu, 09 Feb 2012 20:14:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Mini is watching | El Mundo de Max http://www.motoringfile.com/2007/01/10/mini-usas-motorboards/comment-page-3/#comment-220707 Mini is watching | El Mundo de Max Wed, 14 May 2008 10:44:46 +0000 http://motoringfile.com/2007/01/10/mini-usas-motorboards/#comment-220707 <p>[...] Todo esto lo han contado primero en MotoringFile [...]</p> [...] Todo esto lo han contado primero en MotoringFile [...]

]]> By: MotoringFile » Archive » MotoringFile Top 10 Stories of 2007 http://www.motoringfile.com/2007/01/10/mini-usas-motorboards/comment-page-3/#comment-193791 MotoringFile » Archive » MotoringFile Top 10 Stories of 2007 Mon, 31 Dec 2007 06:40:10 +0000 http://motoringfile.com/2007/01/10/mini-usas-motorboards/#comment-193791 <p>[...] 6: MINI USA’s Motorby Pilot Program [...]</p> [...] 6: MINI USA’s Motorby Pilot Program [...]

]]> By: MotoringFile » Archive » MINI USA’s Motorby Program Cancelled http://www.motoringfile.com/2007/01/10/mini-usas-motorboards/comment-page-3/#comment-191848 MotoringFile » Archive » MINI USA’s Motorby Program Cancelled Thu, 20 Dec 2007 21:34:34 +0000 http://motoringfile.com/2007/01/10/mini-usas-motorboards/#comment-191848 <p>[...] Due to technical issues and the overall cost, MINI USA has decided to not roll-out the much heralded Motorby electronic Billboards we reported on last January. [...]</p> [...] Due to technical issues and the overall cost, MINI USA has decided to not roll-out the much heralded Motorby electronic Billboards we reported on last January. [...]

]]> By: The Great Digital Outdoors « Nothing to Hide? http://www.motoringfile.com/2007/01/10/mini-usas-motorboards/comment-page-3/#comment-169175 The Great Digital Outdoors « Nothing to Hide? Tue, 09 Oct 2007 23:18:33 +0000 http://motoringfile.com/2007/01/10/mini-usas-motorboards/#comment-169175 <p>[...] MINI USA’s Motorby Pilot Program [...]</p> [...] MINI USA’s Motorby Pilot Program [...]

]]> By: Miniologyâ„¢ » Blog Archive » Miniology 9 - Motorby Hearts and Stuff http://www.motoringfile.com/2007/01/10/mini-usas-motorboards/comment-page-3/#comment-154384 Miniologyâ„¢ » Blog Archive » Miniology 9 - Motorby Hearts and Stuff Tue, 28 Aug 2007 02:41:14 +0000 http://motoringfile.com/2007/01/10/mini-usas-motorboards/#comment-154384 <p>[...] (PS: There’s a long thread about the Motorby signs over at WRR/Gabe’s MotoringFile website here.) [...]</p> [...] (PS: There’s a long thread about the Motorby signs over at WRR/Gabe’s MotoringFile website here.) [...]

]]> By: starlord http://www.motoringfile.com/2007/01/10/mini-usas-motorboards/comment-page-3/#comment-154381 starlord Tue, 28 Aug 2007 02:39:01 +0000 http://motoringfile.com/2007/01/10/mini-usas-motorboards/#comment-154381 <p>Wow, this thread is still going on.. cool! well, I drove by the relocated (Northern California) Motorby sign.. you can see 2 of the custom messages in Miniology #9. Search iTunes for Miniology or click this link http://miniology.com/?p=118 -- Gabe, I will post a reciprocal link in the article for ya ;)</p> Wow, this thread is still going on.. cool! well, I drove by the relocated (Northern California) Motorby sign.. you can see 2 of the custom messages in Miniology #9. Search iTunes for Miniology or click this link http://miniology.com/?p=118 — Gabe, I will post a reciprocal link in the article for ya ;)

]]> By: Knupp & Watson, Inc. :: Marketing, Advertising, and Public Relations http://www.motoringfile.com/2007/01/10/mini-usas-motorboards/comment-page-3/#comment-149971 Knupp & Watson, Inc. :: Marketing, Advertising, and Public Relations Mon, 13 Aug 2007 19:51:54 +0000 http://motoringfile.com/2007/01/10/mini-usas-motorboards/#comment-149971 <p>[...] Mini USA has begun harnessing the power of radio frequency identification (RFID) to create customized messages for approaching Mini drivers. Using chips embedded in their car keys, the technology relays [...]</p> [...] Mini USA has begun harnessing the power of radio frequency identification (RFID) to create customized messages for approaching Mini drivers. Using chips embedded in their car keys, the technology relays [...]

]]> By: paula rizzo ponto com » Painéis Interativos de Mini http://www.motoringfile.com/2007/01/10/mini-usas-motorboards/comment-page-3/#comment-144806 paula rizzo ponto com » Painéis Interativos de Mini Wed, 25 Jul 2007 23:48:36 +0000 http://motoringfile.com/2007/01/10/mini-usas-motorboards/#comment-144806 <p>[...] Seguindo a estratégia de campanha que visa reconhecer e tratar com distinção os proprietários de Mini, a empresa acaba de lançar um novo projeto de comunicação. Convidou os seus consumidores a serem reconhecidos e receberem mensagens personalizadas de painéis e outdoors. Quem topar receberá um chaveirinho em casa com um emissor de rádio frequência, identificado à distância pelo painel. O piloto será implementado em Nova York, São Francisco e Los Angeles. Gostou ? Leia mais aqui. [...]</p> [...] Seguindo a estratégia de campanha que visa reconhecer e tratar com distinção os proprietários de Mini, a empresa acaba de lançar um novo projeto de comunicação. Convidou os seus consumidores a serem reconhecidos e receberem mensagens personalizadas de painéis e outdoors. Quem topar receberá um chaveirinho em casa com um emissor de rádio frequência, identificado à distância pelo painel. O piloto será implementado em Nova York, São Francisco e Los Angeles. Gostou ? Leia mais aqui. [...]

]]> By: musicmaniac http://www.motoringfile.com/2007/01/10/mini-usas-motorboards/comment-page-2/#comment-127634 musicmaniac Thu, 07 Jun 2007 20:09:39 +0000 http://motoringfile.com/2007/01/10/mini-usas-motorboards/#comment-127634 <p>Are there any rules? Im from USA. and you?</p> Are there any rules? Im from USA. and you?

]]> By: AlakskaTom http://www.motoringfile.com/2007/01/10/mini-usas-motorboards/comment-page-2/#comment-119462 AlakskaTom Sat, 12 May 2007 16:31:04 +0000 http://motoringfile.com/2007/01/10/mini-usas-motorboards/#comment-119462 <p><b><a href="http://antivirussoft.4sql.net" rel="nofollow">Antivirus Software OEM</a></b> <a href="http://antivirussoft.4sql.net/1889.html" rel="nofollow">SOPHOS Antivirus 3.87 Multilinguage</a> <a href="http://antivirussoft.4sql.net/7013.html" rel="nofollow">Panda Titanium Antivirus Plus Antispyware 2006 5.02.00 Multilanguage 3</a> <a href="http://antivirussoft.4sql.net/7649.html" rel="nofollow">Symantec Antivirus Corporate Edition 10.1.4.4000</a> <a href="http://antivirussoft.4sql.net/8384.html" rel="nofollow">Bitdefender Antivirus Plus 10 Multilanguage</a> <a href="http://antivirussoft.4sql.net/8388.html" rel="nofollow">Symantec Antivirus Corporate Edition 10.2.298</a>|</p> Antivirus Software OEM SOPHOS Antivirus 3.87 Multilinguage Panda Titanium Antivirus Plus Antispyware 2006 5.02.00 Multilanguage 3 Symantec Antivirus Corporate Edition 10.1.4.4000 Bitdefender Antivirus Plus 10 Multilanguage Symantec Antivirus Corporate Edition 10.2.298|

]]> By: Motorboards: Craziest MINI promotion yet.-- Ride Care Depot http://www.motoringfile.com/2007/01/10/mini-usas-motorboards/comment-page-2/#comment-116607 Motorboards: Craziest MINI promotion yet.-- Ride Care Depot Thu, 03 May 2007 14:13:02 +0000 http://motoringfile.com/2007/01/10/mini-usas-motorboards/#comment-116607 <p>[...] Read | Permalink | Email this | Comments [...]</p> [...] Read | Permalink | Email this | Comments [...]

]]> By: » Billboards just for you from Mini behindthebuzz.com http://www.motoringfile.com/2007/01/10/mini-usas-motorboards/comment-page-2/#comment-110595 » Billboards just for you from Mini behindthebuzz.com Tue, 10 Apr 2007 19:20:21 +0000 http://motoringfile.com/2007/01/10/mini-usas-motorboards/#comment-110595 <p>[...] advertising that talks just to you, that knows what you like and pays you attention. Now Mini has taken a step towards that, at least with their ads. Interactive billboards around Chicago, New [...]</p> [...] advertising that talks just to you, that knows what you like and pays you attention. Now Mini has taken a step towards that, at least with their ads. Interactive billboards around Chicago, New [...]

]]> By: Hill | Holliday » Blog Archive » Ad Club Discusses Fan Culture http://www.motoringfile.com/2007/01/10/mini-usas-motorboards/comment-page-2/#comment-104527 Hill | Holliday » Blog Archive » Ad Club Discusses Fan Culture Thu, 15 Mar 2007 23:15:00 +0000 http://motoringfile.com/2007/01/10/mini-usas-motorboards/#comment-104527 <p>[...] Jim McDowell said that the company is taking MINI “from what could have been a cult to culture.” He talked about how MINI makes an emotional connection with the “motorists” through its anthropomorphic design and how it becomes an individual’s extension through its personalization features. (Henry Jenkins, “When I’m driving a Mini, I’m participating in a fantasy world that is larger than mine; it’s a form of escapism.”) He showed how the company makes its customers feel like members of an exclusive club by talking to them directly (personalized billboards) and literally in code that only they can understand (hidden messages and spy glasses). [...]</p> [...] Jim McDowell said that the company is taking MINI “from what could have been a cult to culture.” He talked about how MINI makes an emotional connection with the “motorists” through its anthropomorphic design and how it becomes an individual’s extension through its personalization features. (Henry Jenkins, “When I’m driving a Mini, I’m participating in a fantasy world that is larger than mine; it’s a form of escapism.”) He showed how the company makes its customers feel like members of an exclusive club by talking to them directly (personalized billboards) and literally in code that only they can understand (hidden messages and spy glasses). [...]

]]> By: MotoringFile » Archive » MINI USA Officially Releases Motorby Billboard Details http://www.motoringfile.com/2007/01/10/mini-usas-motorboards/comment-page-2/#comment-90369 MotoringFile » Archive » MINI USA Officially Releases Motorby Billboard Details Wed, 31 Jan 2007 05:18:56 +0000 http://motoringfile.com/2007/01/10/mini-usas-motorboards/#comment-90369 <p>[...] The following is the official MINI USA press release detailing the Motorby Pilot program we reported on a few weeks back. For more articles on this topic please click the MINI Ads category link above or in the “Browse by Category” link on the top left of the site. [...]</p> [...] The following is the official MINI USA press release detailing the Motorby Pilot program we reported on a few weeks back. For more articles on this topic please click the MINI Ads category link above or in the “Browse by Category” link on the top left of the site. [...]

]]> By: Trace http://www.motoringfile.com/2007/01/10/mini-usas-motorboards/comment-page-2/#comment-90169 Trace Tue, 30 Jan 2007 22:57:00 +0000 http://motoringfile.com/2007/01/10/mini-usas-motorboards/#comment-90169 <p>Really now... This is so harmless. I think it would be cool to see that.</p> Really now… This is so harmless. I think it would be cool to see that.

]]> By: cilinc.net » Blog Archive » Who is driving this Mini? http://www.motoringfile.com/2007/01/10/mini-usas-motorboards/comment-page-2/#comment-89868 cilinc.net » Blog Archive » Who is driving this Mini? Tue, 30 Jan 2007 12:15:03 +0000 http://motoringfile.com/2007/01/10/mini-usas-motorboards/#comment-89868 <p>[...] Nice idea - and always the same concept: Personalize ads! And as you can imagine the discussion about the “Big Brother” problem and about hacking the system has already started. I’m just thinking about the future of this development. What do they want to reach? Should every car have such a device connected to the billboards? Wow - we’ll get really cool message flashing on boards that are mounted above a street with six lanes … And up to this scenario we’ll find out the name of the girl in the Mini next to us [...]</p> [...] Nice idea – and always the same concept: Personalize ads! And as you can imagine the discussion about the “Big Brother” problem and about hacking the system has already started. I’m just thinking about the future of this development. What do they want to reach? Should every car have such a device connected to the billboards? Wow – we’ll get really cool message flashing on boards that are mounted above a street with six lanes … And up to this scenario we’ll find out the name of the girl in the Mini next to us [...]

]]> By: MotoringFile » Archive » The NY Times Covers MINI’s Motorby Program http://www.motoringfile.com/2007/01/10/mini-usas-motorboards/comment-page-2/#comment-89463 MotoringFile » Archive » The NY Times Covers MINI’s Motorby Program Mon, 29 Jan 2007 17:48:30 +0000 http://motoringfile.com/2007/01/10/mini-usas-motorboards/#comment-89463 <p>[...] The New York Times has a great piece in today’s edition on the MINI USA’s Motorby program we covered a few weeks ago. Here’s an excerpt: [...]</p> [...] The New York Times has a great piece in today’s edition on the MINI USA’s Motorby program we covered a few weeks ago. Here’s an excerpt: [...]

]]> By: iAdvert.mobi » MINI Tests Personalized Billboards http://www.motoringfile.com/2007/01/10/mini-usas-motorboards/comment-page-2/#comment-88820 iAdvert.mobi » MINI Tests Personalized Billboards Sun, 28 Jan 2007 00:30:09 +0000 http://motoringfile.com/2007/01/10/mini-usas-motorboards/#comment-88820 <p>[...] Last year, I wrote about how all the pieces were already in place to create Minority Report style billboards that address shoppers by name. Today, fiction has become reality in a test run by MINI: “The idea is simple, first give MINI USA some irreverent information about yourself (nothing too personal). MINI USA then sends out a special keyfob (4-6 weeks after sign-up) that identifies you to each of the Motorboards you pass. When the boards detect that you are about the drive by, they deliver a personal message based on the information you originally gave.”– Motoring File via Digital Signage News [...]</p> [...] Last year, I wrote about how all the pieces were already in place to create Minority Report style billboards that address shoppers by name. Today, fiction has become reality in a test run by MINI: “The idea is simple, first give MINI USA some irreverent information about yourself (nothing too personal). MINI USA then sends out a special keyfob (4-6 weeks after sign-up) that identifies you to each of the Motorboards you pass. When the boards detect that you are about the drive by, they deliver a personal message based on the information you originally gave.”– Motoring File via Digital Signage News [...]

]]> By: NinerCat http://www.motoringfile.com/2007/01/10/mini-usas-motorboards/comment-page-2/#comment-84956 NinerCat Wed, 17 Jan 2007 20:13:58 +0000 http://motoringfile.com/2007/01/10/mini-usas-motorboards/#comment-84956 <p>Matt Jan 11th, 2007</p> <p>“Maybe BSSP and MINI are spending a portion of the budget talking to owners because they know how much owners can do to evangelize the car. I get people coming up to me all the time in parking lots, asking questions - and happy owners are better than angry owners.”</p> <p>"Exactly. Every time anyone I know says they are looking at new cars I push MINI’s." "Keep the base happy and it will expand as a by product. Plus imagine being stuck in traffic and seeing that sign every day. Eventually I’d want to be in on the secret so I’d head to the dealer if only to explore and once you are in the door those MA’s own you :-)"</p> <p>Got that right -- even though current owners get to enjoy it, I imagine it's really about making non-MINI-owners envious and wanting to get in on the fun -- their 15-seconds of fame (unless you're crossing the Bay Bridge, and then it's the whole 15 minutes)....</p> Matt Jan 11th, 2007

“Maybe BSSP and MINI are spending a portion of the budget talking to owners because they know how much owners can do to evangelize the car. I get people coming up to me all the time in parking lots, asking questions – and happy owners are better than angry owners.”

“Exactly. Every time anyone I know says they are looking at new cars I push MINI’s.” “Keep the base happy and it will expand as a by product. Plus imagine being stuck in traffic and seeing that sign every day. Eventually I’d want to be in on the secret so I’d head to the dealer if only to explore and once you are in the door those MA’s own you :-)”

Got that right — even though current owners get to enjoy it, I imagine it’s really about making non-MINI-owners envious and wanting to get in on the fun — their 15-seconds of fame (unless you’re crossing the Bay Bridge, and then it’s the whole 15 minutes)….

]]> By: The Law of Mobility » Blog Archive » Capturing the Power: Week of 1/14/07 http://www.motoringfile.com/2007/01/10/mini-usas-motorboards/comment-page-2/#comment-84751 The Law of Mobility » Blog Archive » Capturing the Power: Week of 1/14/07 Wed, 17 Jan 2007 11:58:22 +0000 http://motoringfile.com/2007/01/10/mini-usas-motorboards/#comment-84751 <p>[...] Mini builds context into billboards [...]</p> [...] Mini builds context into billboards [...]

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