Official Video of MINI at the Detroit Autoshow

Sections: Official News | Video Jan 10th, 2007 17 Comments

First up, some general shots of the surrounding area, the MINI display and the models on hand:

Next, the full MINI Press Conference with Dr. Michael Ganal, Member of the Board of Management of BMW AG, Sales and Marketing:

Finally here’s another look at the new MINIs on display along with a good dose of crowd frenzy:

Written By: Gabe

Giancarlo

Whats with all the attention surrounding the MINI conv.? Last time i heard the new MINI’s were rolling out, i don’t know about you :p
http://miniblog.guapacha.com ukplyot

And where were all the models that we were promised??
Brendan

The burning question for me since my R56 MCS is currently in production is: What seats are we getting???? I think that’s the only variable.
Brendan

Also another thought… Since the new mini was already unveiled, I am guessing there is much less fanfare this time around. It seems to me that it makes more sense to just have a simultaneous worldwide launch of the car to keep the excitement level high. It seems like nobody really cares that the R56 is at the Detroit show….I just NEED to drive one NOW!!!
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robble

The Convert was the new “sidewalk edition”

I agree about the seats.. I want to see some good pics of the US spec seats.
http://www.alldigitalnyc.com drew

is it me or is the sidewalk just….just…awful?
http://www.matthewgifford.com/ Matt Gifford

It’s just you. ;-)
Adrian

Looks like nobody was really excited except that mom.
Brian

Whats the price of the sidewalk?
GZ

No Matt, it’s me too.
GZ

Hey camera man. Thanks for all the great shots of the R56.
Don

I saw somewhere that the “sidewalk” option is about $4,000. This includes brown leather interior, different wheels, doorsills, two-tone leather steering wheel, armrest,chrome line interior and lots of other stuff. Available in 4 colors only on the convertible.
alpinamike

Finally english leather is avl. for the convertible…about time.
Brian

Thanks Don.
http://www.markscheuern.com/ MarkS

I was there and, yeah, it was a bit surprising how much attention the Sidewalk attracted relative to the R56s. I really don’t get it unless most of the journalists didn’t realize that it was the “old” MINI.

Mark
http://www.markscheuern.com/ MarkS

Oh, and the other strange thing about the frenzy was that all of the cars were out there on the floor in full view, uncovered, on the day before–the first press preview day.

Mark

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