Press Release: The North American MINI Cooper Championship (NAMCC) is pleased to announce that ALTA MINI Performance has signed as an “official” sponsor of the second-season series. The 2007 NAMCC gets under way on March 23rd at Spring Mount Motorsports in Pahrump, NV. The 2007 season features both east coast and west coast races.

“I’m very excited and happy to make this announcement,” said series organizer Phil Wicks. “The NAMCC is moving forward for its sophomore season with more races, better organization and new sponsors coming on board. I think that it is representative of the growing interest in our grass-roots series.”

“Alta Performance is proud to have forged this relationship with the North American MINI Cooper Championship,” said John Herring, Marketing Director for The ALTA Performance Group. “We hope that this unique and prestigious partnership will see the North American MINI Cooper Championship continue to grow well into the future. This is just the beginning.”

The NAMCC has grown substantially over the past year. The series is affiliated and based on the British original version of modern MINI Cooper competition, the “MINI Cooper Challenge.” Last year’s NAMCC Champion, Wey Hunsucker was awarded the opportunity to compete in the British series and competed admirably by finishing in the top ten despite having to learn the right hand drive, left hand shift orientation of British racing. In 2007, the NAMCC will host the British Champion at the Nevada season opening event. In 2006, NAMCC attracted national television coverage of the upcoming race series. Newly launched MavTV ( cable network has agreed to televise the 2007 NAMCC providing an opportunity for more and more fans to see the fun and competitive racing series.

About ALTA MINI Performance: The ALTA Performance Group has been a pioneer in the performance aftermarket since its inception more than 10 years ago. Using the finest materials and labor found in the United States, customers are assured that ALTAâ„¢ stands for quality and value. ALTA customer service, sales and technical staff is always available to help with questions. From live instant chat messaging on the website, to e-mail or phone, ALTA takes pride in the level of customer service that is provided that is simply not found elsewhere in the aftermarket today.