Hammer & Coop: The Trailer

Sections: Video Feb 2nd, 2007 46 Comments

It would appear we’ve found the answer to yesterday’s question. Its name: Hammer and Coop. We just got a tip that a trailer featuring a MINI played in front of a movie last-night in a New York area theatre. This comes from a reader that happen to walk in as the trailer started:

It’s like some kind of throw-back movie similar to Starsky and Hutch but with more of a funny Knight Rider feel. The name was Hammer and Coop. It looks hilarious!

So that got us thinking and surfing… and Googling… and we found this: HammerandCoop.com

Update:

Another one of the those magical emails we get every so often just showed up in our in-box with a full copy of the Hammer & Coop “trailer”.

Of course you can still go to HammerandCoop.com for a slightly higher quality version.

At this point we know nothing more than what’s on the site but we can surmise it’s some sort of kitschy piece of entertainment a la Starsky and Hutch. We’re hoping to have more very soon. And yes, we think it will be incredibly entertaining based on this trailer. Whatever it is.

Written By: Gabe

46 Comments

Garth Feb 2nd, 2007 Link

Uhhh yeah… looks more like someone at MINUSA’s marketing department stayed up one too many nights watching bad 70’s cop shows…

Pipe Feb 2nd, 2007 Link

Sure it’s a movie and not just an ad to generate more of a buzz for the launch?

there are some key pieces missing from the trailer if it is a real movie…

eto Feb 2nd, 2007 Link

Umm… that is definitely the car and truck from the MINI ad that was found filming. Definitely looks like some viral stuff for the R56.

drew Feb 2nd, 2007 Link

its obviously an ad campaign – not a real movie! looks like a webisode type of thing..very clever.

Mark Vogler Feb 2nd, 2007 Link

Domain Name: HAMMERANDCOOP.COM Registrar: MELBOURNE IT, LTD. D/B/A INTERNET NAMES WORLDWIDE Whois Server: whois.melbourneit.com Referral URL: http://www.melbourneit.com Name Server: NS.DOMAINNETWORK.SE Name Server: NS2.DOMAINNETWORK.SE Status: clientTransferProhibited Status: clientDeleteProhibited Updated Date: 21-oct-2006 Creation Date: 25-jul-2006 Expiration Date: 25-jul-2007

someone-somewhere Feb 2nd, 2007 Link

I think that was the point eto… they wanted you to think that was a commercial.

O(=^=)O Capn Feb 2nd, 2007 Link

Yeah, you guys beat me to it. I agree, this is just viral. I was trying to link the video to it but my work doesn’t allow streaming video here, so just do a search for Video Friday at the top someone and there is a video of this on here somewhere.

Mike Feb 2nd, 2007 Link

hehe, the website has the typically mini layout with bold colored frames :-)

if you look very detailed into the trailer, you can see that they had R53 for the stunts.

VMMVMMM Feb 2nd, 2007 Link

Obviously this is an ad. The R56 debuts in the US on February 17th. How fun!

Paul Feb 2nd, 2007 Link

Very Ben Stiller-esq. Funny stuff!

Josh Wardell Feb 2nd, 2007 Link

If you remember we saw the filming of this here on motoringfile: http://motoringfile.com/2006/11/13/mini-usa-r56-commercial-sneak-peak/

(I only now just realized MF was forced to pull it! Boo.)

Jon Feb 2nd, 2007 Link

thats a pretty good ad, “you hurt my feelings”

fdavid Feb 2nd, 2007 Link

Good to know it only a promo! That is the only thing I personally dislike about MINI’s…the “funny cheesy” factor that get embedded to them.

dickdavid Feb 2nd, 2007 Link

UmmÃ¢â‚¬Â¦ that is definitely the car and truck from the MINI ad that was found filming. Definitely looks like some viral stuff for the R56.

That’s exactly what I was thinking.

jordan Feb 2nd, 2007 Link

lets kick some asphalt look like a great campaign better than counterfeit mini