Hammer & Coop: The Trailer

Sections: Video Feb 2nd, 2007 46 Comments

It would appear we’ve found the answer to yesterday’s question. Its name: Hammer and Coop. We just got a tip that a trailer featuring a MINI played in front of a movie last-night in a New York area theatre. This comes from a reader that happen to walk in as the trailer started:

It’s like some kind of throw-back movie similar to Starsky and Hutch but with more of a funny Knight Rider feel. The name was Hammer and Coop. It looks hilarious!

So that got us thinking and surfing… and Googling… and we found this: HammerandCoop.com

Update:

Another one of the those magical emails we get every so often just showed up in our in-box with a full copy of the Hammer & Coop “trailer”.

Of course you can still go to HammerandCoop.com for a slightly higher quality version.

At this point we know nothing more than what’s on the site but we can surmise it’s some sort of kitschy piece of entertainment a la Starsky and Hutch. We’re hoping to have more very soon. And yes, we think it will be incredibly entertaining based on this trailer. Whatever it is.

Written By: Gabe

Garth

Uhhh yeah… looks more like someone at MINUSA’s marketing department stayed up one too many nights watching bad 70′s cop shows…
Pipe

Sure it’s a movie and not just an ad to generate more of a buzz for the launch?

there are some key pieces missing from the trailer if it is a real movie…
eto

Umm… that is definitely the car and truck from the MINI ad that was found filming. Definitely looks like some viral stuff for the R56.
http://www.alldigitalnyc.com drew

its obviously an ad campaign – not a real movie! looks like a webisode type of thing..very clever.
http://www.gomotoring.com Mark Vogler

Domain Name: HAMMERANDCOOP.COM Registrar: MELBOURNE IT, LTD. D/B/A INTERNET NAMES WORLDWIDE Whois Server: whois.melbourneit.com Referral URL: http://www.melbourneit.com Name Server: NS.DOMAINNETWORK.SE Name Server: NS2.DOMAINNETWORK.SE Status: clientTransferProhibited Status: clientDeleteProhibited Updated Date: 21-oct-2006 Creation Date: 25-jul-2006 Expiration Date: 25-jul-2007
someone-somewhere

I think that was the point eto… they wanted you to think that was a commercial.
O(=^=)O Capn

Yeah, you guys beat me to it. I agree, this is just viral. I was trying to link the video to it but my work doesn’t allow streaming video here, so just do a search for Video Friday at the top someone and there is a video of this on here somewhere.
http://www.mini2.info Mike

hehe, the website has the typically mini layout with bold colored frames :-)

if you look very detailed into the trailer, you can see that they had R53 for the stunts.
VMMVMMM

Obviously this is an ad. The R56 debuts in the US on February 17th. How fun!
http://paulr.us Paul

Very Ben Stiller-esq. Funny stuff!
http://www.jwardell.com/mini/ Josh Wardell

If you remember we saw the filming of this here on motoringfile: http://motoringfile.com/2006/11/13/mini-usa-r56-commercial-sneak-peak/

(I only now just realized MF was forced to pull it! Boo.)
Jon

thats a pretty good ad, “you hurt my feelings”
fdavid

Good to know it only a promo! That is the only thing I personally dislike about MINI’s…the “funny cheesy” factor that get embedded to them.
http://www.dickdavid.com dickdavid

UmmÃƒÂ¢Ã¢â€šÂ¬Ã‚Â¦ that is definitely the car and truck from the MINI ad that was found filming. Definitely looks like some viral stuff for the R56.

That’s exactly what I was thinking.
jordan

lets kick some asphalt look like a great campaign better than counterfeit mini
eto

So if there is a short movie available for purchase on 2/17/07, who will buy it? :)
jordan

anyone know the part number for the lightning bolts? only kidding but would be cool if available
Mike

Holy Beef Stroganoff, I hope they actually turn this into a movie. (I know they most likely will not) It’d be the funniest thing ever.
WingNut

What past is the MINI trying to run from? Who still wears tighty-whiteys? How do I find that car wash? Are ninjas allowed to drive pick-ups?

Stay tuned… it’s a MINI adventure

(see what I did there)
mike

could 2/17/07 be the launch date down under?
chipgrafx

It appears that it may be a webisode series. This is based on 2 things… There is no mention of “Coming to theaters February 17th” and I found this guy Christopher Faizi’s Myspace page where he lists “1/07 :: be on the lookout for the webisode series called ‘hammer and coop’. i did the music for the trailer with tree adams. good stuff.” under a ‘Recent News’ heading.

I also know that some people may have caught some of the filming of this on the personal camera in the LA area.

I’m going with a viral marketing campaign ultimately back by MINI in some way.
chipgrafx

Actually, the whois info never mentions anything about Australia. The name of the registrar is MELBOURNE IT, LTD. D/B/A INTERNET NAMES WORLDWIDE but they are located in London. See the complete whois info here.

I think this is nothing more than viral web marketing from MINI. And I think there will be no movie (there is no mention of coming to theaters soon and none of the usual info provided at the end of the trailer. Scan this , you will see the sentence “1/07 :: be on the lookout for the webisode series called ‘hammer and coop’. i did the music for the trailer with tree adams. good stuff.”
chipgrafx

Messed up the link to the Myspace page. It should go here. Maybe someone can fix this, please?
Vanwall
“MINI NINNIES – FINI” There, a Variety 3-worder. It works great if you have Clive Owens and a world-class director, but a blurry film school project is oscar material if this is any indication of the “high-concept” that’s floating around the porcelain fixtures of the MINI ad world. This is the kind of viral marketing that calls for vector control extermination. Not original enough, not clever enough, and not good enough for MINI, IMHO. I’ll bet it cost 200 times as much as “Blood, Guts, Bullets and Octane”, or the original “El Mariachi”, full-length ‘B’ movies with an actual plot and better visuals. Too bad, there was nice opportunity to make a MINI movie with class, humour, and looks, kinda like the MINI itself, but they threw it under a bus on the way to the backlot. I’m very disappointed.
```
  BCNU,
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Rob in Dago
Brian

Also note, 2/17/07 is a Saturday, not a day that movies are released.
http://www.motoringfun.com Pedro

Too bad this will not be areal movie – I think it would be AWESOME!!!! Great find!! By the way – youtube video is set to private so we can’t see it unless you go to the main site…
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GZ

The car looks great! I wonder if red viper stripes will be available to match the interior accents.
http://www.bancroftsonline.com Sean

I am curious to know why the 07 MINI he is driving sounds like it has supercharger whine. Listen to it. Its just past half-way through the clip…just before the BIKINI-clad hottie washing the MINI. Sure sounds like a supercharger.
Jon

Wow, this movie is so top secret, even IMDB.com has nothing on it. I can’t wait !
Nathaniel Salzman

Definitely viral, but I actually really like this one. It’s obviously aimed at the generation of guys who loved Knight Rider back in the day (of which I am an enthusiastic member – loved that show). It’s got enough production value to be worth watching, but doesn’t take itself too seriously. And best of all, as is always my demand for good advertising, it’s about the product – the performance and personality of the MINI. And giving a MINI not just aesthetic personality, but actual (ala Knight Rider) personality. Furthermore, the Knight Rider allusion lends some super hero street cred to our favorite little car. I can’t wait to see the rest of the series. Go BSSP!
Matt

Speaking of movies, how come nobody talked about the red mini that Cameron Diaz drove in the movie, “The Holiday?”
http://www.motoringfun.com Pedro

If you look at the video with 18 seconds left, I think that is the scene from that video shot by someone a few months ago that MINI USA made Gabe take down..
http://www.motoringfun.com Pedro

Correction BSSP made him take down…
BeOSKid

sounds like a marketing ploy to me. i was invited to a MINI 2.0 launch at Global Imports in Atlanta on Wed Feb 21st. maybe??? we’ll see.
Kevin Minghella

Simply amazing! The advertising we had seen with Crispin Porter & Bogusky was unique, usually pretty funny, and always cool; conterfeit MINIs being a good example, but now MINI, with the help of BSSP, has taken it to the next level! From the Awesomeness of Small, to that bull fighting (MINI vs SUV) spot, to The Motorby Program, and now this; I am truly excited to see what’s next!
http://www.blokspeed.net Eelke

I’m amazed it took so long for someone to mention Knight Rider (who else but Nathaniel :)). “A man without a past”? A talking car? What intrigues me is whether Gabe is having a go with us or whether he really did think it was genuine :)
badburro

“A man with no past and the car that’s running from one. Together this ‘un-Knightly’ pair…” All sounds like a great marketing spoof ala Knight Rider from BSSP.
gmini

A Burger King Commercial. Just imagine the King mask on the protagonist. Love to see that done, actually.
http://irieman.com/mymini irieman

what’s the word for “something so bad it’s good”?
http://www.murmini.com/ murmini.com

Hmmm I already had something planned for February 17th! (wink)
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