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	<title>Comments on: Hammer &amp; Coop: The Trailer</title>
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	<link>http://www.motoringfile.com/2007/02/02/hammer-and-coop/</link>
	<description>MINI Cooper news, reviews and opinion.</description>
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		<item>
		<title>By: MotoringFile &#187; Archive &#187; Hammer &#38; Coop Episode 1 &#38; 2</title>
		<link>http://www.motoringfile.com/2007/02/02/hammer-and-coop/comment-page-1/#comment-97214</link>
		<dc:creator>MotoringFile &#187; Archive &#187; Hammer &#38; Coop Episode 1 &#38; 2</dc:creator>
		<pubDate>Thu, 15 Feb 2007 19:12:10 +0000</pubDate>
		<guid isPermaLink="false">http://motoringfile.com/2007/02/02/hammer-and-coop/#comment-97214</guid>
		<description>&lt;p&gt;[...] We have something very special for you today; the premier* of the first two episodes of MINI USA&#8217;s Hammer &amp; Coop series. For those that missed all the initial commotion, MINI USA and their agency BSSP have created a web only series (w/some limited theatre release) that features the new 2007 R56 MINI along with all the late 70&#8217;s early 80&#8217;s kitsch found in films like Starsky &amp; Hutch. [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] We have something very special for you today; the premier* of the first two episodes of MINI USA&#8217;s Hammer &amp; Coop series. For those that missed all the initial commotion, MINI USA and their agency BSSP have created a web only series (w/some limited theatre release) that features the new 2007 R56 MINI along with all the late 70&#8217;s early 80&#8217;s kitsch found in films like Starsky &amp; Hutch. [...]</p>]]></content:encoded>
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	<item>
		<title>By: Chicago MINI Motoring Club &#187; Archive &#187; Hammer &#38; Coop Chicago Event</title>
		<link>http://www.motoringfile.com/2007/02/02/hammer-and-coop/comment-page-1/#comment-97057</link>
		<dc:creator>Chicago MINI Motoring Club &#187; Archive &#187; Hammer &#38; Coop Chicago Event</dc:creator>
		<pubDate>Thu, 15 Feb 2007 03:08:02 +0000</pubDate>
		<guid isPermaLink="false">http://motoringfile.com/2007/02/02/hammer-and-coop/#comment-97057</guid>
		<description>&lt;p&gt;[...] For a sneak peak of what Hammer &amp; Coop is all about, check out this MotoringFile story. [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] For a sneak peak of what Hammer &#38; Coop is all about, check out this MotoringFile story. [...]</p>]]></content:encoded>
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		<title>By: New Mini Spoof Trailer - MINI2</title>
		<link>http://www.motoringfile.com/2007/02/02/hammer-and-coop/comment-page-1/#comment-93653</link>
		<dc:creator>New Mini Spoof Trailer - MINI2</dc:creator>
		<pubDate>Tue, 06 Feb 2007 11:13:25 +0000</pubDate>
		<guid isPermaLink="false">http://motoringfile.com/2007/02/02/hammer-and-coop/#comment-93653</guid>
		<description>&lt;p&gt;[...] this was reported on motoringfile a few days ago, and isn&#039;t an actual film, just the new ad for the MINI in the USA, and its very clever too  MotoringFile Â» Archive Â» Hammer &amp; Coop: The Trailer   Global Moderator [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] this was reported on motoringfile a few days ago, and isn&#8217;t an actual film, just the new ad for the MINI in the USA, and its very clever too  MotoringFile Â» Archive Â» Hammer &#38; Coop: The Trailer   Global Moderator [...]</p>]]></content:encoded>
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	<item>
		<title>By: Anyone buying a R56 (2007 MINI) - Page 8 - MINI2</title>
		<link>http://www.motoringfile.com/2007/02/02/hammer-and-coop/comment-page-1/#comment-93552</link>
		<dc:creator>Anyone buying a R56 (2007 MINI) - Page 8 - MINI2</dc:creator>
		<pubDate>Tue, 06 Feb 2007 01:45:17 +0000</pubDate>
		<guid isPermaLink="false">http://motoringfile.com/2007/02/02/hammer-and-coop/#comment-93552</guid>
		<description>&lt;p&gt;[...] yeah.. motoringfile covered the article they have youtube link as well which is much smoother ----&gt; MotoringFile Â» Archive Â» Hammer &amp; Coop: The Trailer [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] yeah.. motoringfile covered the article they have youtube link as well which is much smoother &#8212;-&gt; MotoringFile Â» Archive Â» Hammer &#38; Coop: The Trailer [...]</p>]]></content:encoded>
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	<item>
		<title>By: Automotive Articles Magazine &#187; Just another WordPress weblog &#187; Blog Archive &#187; MINI Ad Watch: Hammer &#38; Coop</title>
		<link>http://www.motoringfile.com/2007/02/02/hammer-and-coop/comment-page-1/#comment-92535</link>
		<dc:creator>Automotive Articles Magazine &#187; Just another WordPress weblog &#187; Blog Archive &#187; MINI Ad Watch: Hammer &#38; Coop</dc:creator>
		<pubDate>Sun, 04 Feb 2007 02:37:33 +0000</pubDate>
		<guid isPermaLink="false">http://motoringfile.com/2007/02/02/hammer-and-coop/#comment-92535</guid>
		<description>&lt;p&gt;[...] Read &#124; Permalink &#124; Email this &#124; Comments [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] Read | Permalink | Email this | Comments [...]</p>]]></content:encoded>
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		<title>By: murmini.com</title>
		<link>http://www.motoringfile.com/2007/02/02/hammer-and-coop/comment-page-1/#comment-92403</link>
		<dc:creator>murmini.com</dc:creator>
		<pubDate>Sat, 03 Feb 2007 19:28:33 +0000</pubDate>
		<guid isPermaLink="false">http://motoringfile.com/2007/02/02/hammer-and-coop/#comment-92403</guid>
		<description>&lt;p&gt;Hmmm I already had something planned for February 17th!  (wink)&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Hmmm I already had something planned for February 17th!  (wink)</p>]]></content:encoded>
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		<title>By: irieman</title>
		<link>http://www.motoringfile.com/2007/02/02/hammer-and-coop/comment-page-1/#comment-92388</link>
		<dc:creator>irieman</dc:creator>
		<pubDate>Sat, 03 Feb 2007 18:51:33 +0000</pubDate>
		<guid isPermaLink="false">http://motoringfile.com/2007/02/02/hammer-and-coop/#comment-92388</guid>
		<description>&lt;p&gt;what&#039;s the word for &lt;em&gt; &quot;something so bad it&#039;s good&quot;?  &lt;/em&gt;&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>what&#8217;s the word for <em> &#8220;something so bad it&#8217;s good&#8221;?  </em></p>]]></content:encoded>
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		<title>By: gmini</title>
		<link>http://www.motoringfile.com/2007/02/02/hammer-and-coop/comment-page-1/#comment-92378</link>
		<dc:creator>gmini</dc:creator>
		<pubDate>Sat, 03 Feb 2007 18:27:05 +0000</pubDate>
		<guid isPermaLink="false">http://motoringfile.com/2007/02/02/hammer-and-coop/#comment-92378</guid>
		<description>&lt;p&gt;A Burger King Commercial. Just imagine the King mask on the protagonist. Love to see that done, actually.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>A Burger King Commercial. Just imagine the King mask on the protagonist. Love to see that done, actually.</p>]]></content:encoded>
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		<title>By: badburro</title>
		<link>http://www.motoringfile.com/2007/02/02/hammer-and-coop/comment-page-1/#comment-92321</link>
		<dc:creator>badburro</dc:creator>
		<pubDate>Sat, 03 Feb 2007 15:35:22 +0000</pubDate>
		<guid isPermaLink="false">http://motoringfile.com/2007/02/02/hammer-and-coop/#comment-92321</guid>
		<description>&lt;p&gt;&quot;A man with no past and the car that&#039;s running from one.  Together this &#039;un-Knightly&#039; pair...&quot;  All sounds like a great marketing spoof ala Knight Rider from BSSP.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>&#8220;A man with no past and the car that&#8217;s running from one.  Together this &#8216;un-Knightly&#8217; pair&#8230;&#8221;  All sounds like a great marketing spoof ala Knight Rider from BSSP.</p>]]></content:encoded>
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		<title>By: Eelke</title>
		<link>http://www.motoringfile.com/2007/02/02/hammer-and-coop/comment-page-1/#comment-92178</link>
		<dc:creator>Eelke</dc:creator>
		<pubDate>Sat, 03 Feb 2007 10:11:17 +0000</pubDate>
		<guid isPermaLink="false">http://motoringfile.com/2007/02/02/hammer-and-coop/#comment-92178</guid>
		<description>&lt;p&gt;I&#039;m amazed it took so long for someone to mention Knight Rider (who else but Nathaniel :)). &quot;A man without a past&quot;? A talking car? What intrigues me is whether Gabe is having a go with us or whether he really did think it was genuine :)&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>I&#8217;m amazed it took so long for someone to mention Knight Rider (who else but Nathaniel :)). &#8220;A man without a past&#8221;? A talking car? What intrigues me is whether Gabe is having a go with us or whether he really did think it was genuine :)</p>]]></content:encoded>
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	<item>
		<title>By: Kevin Minghella</title>
		<link>http://www.motoringfile.com/2007/02/02/hammer-and-coop/comment-page-1/#comment-91975</link>
		<dc:creator>Kevin Minghella</dc:creator>
		<pubDate>Sat, 03 Feb 2007 00:52:59 +0000</pubDate>
		<guid isPermaLink="false">http://motoringfile.com/2007/02/02/hammer-and-coop/#comment-91975</guid>
		<description>&lt;p&gt;Simply amazing! The advertising we had seen with Crispin Porter &amp; Bogusky was unique, usually pretty funny, and always cool; conterfeit MINIs being a good example, but now MINI, with the help of BSSP, has taken it to the next level!  From the Awesomeness of Small, to that bull fighting (MINI vs SUV) spot, to The Motorby Program, and now this; I am truly excited to see what&#039;s next!&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Simply amazing! The advertising we had seen with Crispin Porter &amp; Bogusky was unique, usually pretty funny, and always cool; conterfeit MINIs being a good example, but now MINI, with the help of BSSP, has taken it to the next level!  From the Awesomeness of Small, to that bull fighting (MINI vs SUV) spot, to The Motorby Program, and now this; I am truly excited to see what&#8217;s next!</p>]]></content:encoded>
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		<title>By: BeOSKid</title>
		<link>http://www.motoringfile.com/2007/02/02/hammer-and-coop/comment-page-1/#comment-91962</link>
		<dc:creator>BeOSKid</dc:creator>
		<pubDate>Sat, 03 Feb 2007 00:30:56 +0000</pubDate>
		<guid isPermaLink="false">http://motoringfile.com/2007/02/02/hammer-and-coop/#comment-91962</guid>
		<description>&lt;p&gt;sounds like a marketing ploy to me.  i was invited to a MINI 2.0 launch at Global Imports in Atlanta on Wed Feb 21st. maybe??? we&#039;ll see.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>sounds like a marketing ploy to me.  i was invited to a MINI 2.0 launch at Global Imports in Atlanta on Wed Feb 21st. maybe??? we&#8217;ll see.</p>]]></content:encoded>
	</item>
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		<title>By: Pedro</title>
		<link>http://www.motoringfile.com/2007/02/02/hammer-and-coop/comment-page-1/#comment-91896</link>
		<dc:creator>Pedro</dc:creator>
		<pubDate>Fri, 02 Feb 2007 21:52:45 +0000</pubDate>
		<guid isPermaLink="false">http://motoringfile.com/2007/02/02/hammer-and-coop/#comment-91896</guid>
		<description>&lt;p&gt;Correction BSSP made him take down...&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Correction BSSP made him take down&#8230;</p>]]></content:encoded>
	</item>
	<item>
		<title>By: Pedro</title>
		<link>http://www.motoringfile.com/2007/02/02/hammer-and-coop/comment-page-1/#comment-91895</link>
		<dc:creator>Pedro</dc:creator>
		<pubDate>Fri, 02 Feb 2007 21:51:47 +0000</pubDate>
		<guid isPermaLink="false">http://motoringfile.com/2007/02/02/hammer-and-coop/#comment-91895</guid>
		<description>&lt;p&gt;If you look at the video with 18 seconds left, I think that is the scene from that video shot by someone a few months ago that MINI USA made Gabe take down..&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>If you look at the video with 18 seconds left, I think that is the scene from that video shot by someone a few months ago that MINI USA made Gabe take down..</p>]]></content:encoded>
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		<title>By: Matt</title>
		<link>http://www.motoringfile.com/2007/02/02/hammer-and-coop/comment-page-1/#comment-91877</link>
		<dc:creator>Matt</dc:creator>
		<pubDate>Fri, 02 Feb 2007 20:56:34 +0000</pubDate>
		<guid isPermaLink="false">http://motoringfile.com/2007/02/02/hammer-and-coop/#comment-91877</guid>
		<description>&lt;p&gt;Speaking of movies, how come nobody talked about the red mini that Cameron Diaz drove in the movie, &quot;The Holiday?&quot;&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Speaking of movies, how come nobody talked about the red mini that Cameron Diaz drove in the movie, &#8220;The Holiday?&#8221;</p>]]></content:encoded>
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		<title>By: Nathaniel Salzman</title>
		<link>http://www.motoringfile.com/2007/02/02/hammer-and-coop/comment-page-1/#comment-91874</link>
		<dc:creator>Nathaniel Salzman</dc:creator>
		<pubDate>Fri, 02 Feb 2007 20:44:45 +0000</pubDate>
		<guid isPermaLink="false">http://motoringfile.com/2007/02/02/hammer-and-coop/#comment-91874</guid>
		<description>&lt;p&gt;Definitely viral, but I actually really like this one. It&#039;s obviously aimed at the generation of guys who loved Knight Rider back in the day (of which I am an enthusiastic member - loved that show). It&#039;s got enough production value to be worth watching, but doesn&#039;t take itself too seriously. And best of all, as is always my demand for good advertising, it&#039;s about the product - the performance and personality of the MINI. And giving a MINI not just aesthetic personality, but actual (ala Knight Rider) personality. Furthermore, the Knight Rider allusion lends some super hero street cred to our favorite little car. I can&#039;t wait to see the rest of the series. Go BSSP!&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Definitely viral, but I actually really like this one. It&#8217;s obviously aimed at the generation of guys who loved Knight Rider back in the day (of which I am an enthusiastic member &#8211; loved that show). It&#8217;s got enough production value to be worth watching, but doesn&#8217;t take itself too seriously. And best of all, as is always my demand for good advertising, it&#8217;s about the product &#8211; the performance and personality of the MINI. And giving a MINI not just aesthetic personality, but actual (ala Knight Rider) personality. Furthermore, the Knight Rider allusion lends some super hero street cred to our favorite little car. I can&#8217;t wait to see the rest of the series. Go BSSP!</p>]]></content:encoded>
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		<title>By: Jon</title>
		<link>http://www.motoringfile.com/2007/02/02/hammer-and-coop/comment-page-1/#comment-91860</link>
		<dc:creator>Jon</dc:creator>
		<pubDate>Fri, 02 Feb 2007 20:02:02 +0000</pubDate>
		<guid isPermaLink="false">http://motoringfile.com/2007/02/02/hammer-and-coop/#comment-91860</guid>
		<description>&lt;p&gt;Wow, this movie is so top secret, even IMDB.com has nothing on it.  I can&#039;t wait !&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Wow, this movie is so top secret, even IMDB.com has nothing on it.  I can&#8217;t wait !</p>]]></content:encoded>
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		<title>By: Sean</title>
		<link>http://www.motoringfile.com/2007/02/02/hammer-and-coop/comment-page-1/#comment-91844</link>
		<dc:creator>Sean</dc:creator>
		<pubDate>Fri, 02 Feb 2007 19:23:16 +0000</pubDate>
		<guid isPermaLink="false">http://motoringfile.com/2007/02/02/hammer-and-coop/#comment-91844</guid>
		<description>&lt;p&gt;I am curious to know why the 07 MINI he is driving sounds like it has supercharger whine.  Listen to it.  Its just past half-way through the clip...just before the BIKINI-clad hottie washing the MINI.  Sure sounds like a supercharger.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>I am curious to know why the 07 MINI he is driving sounds like it has supercharger whine.  Listen to it.  Its just past half-way through the clip&#8230;just before the BIKINI-clad hottie washing the MINI.  Sure sounds like a supercharger.</p>]]></content:encoded>
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		<title>By: GZ</title>
		<link>http://www.motoringfile.com/2007/02/02/hammer-and-coop/comment-page-1/#comment-91834</link>
		<dc:creator>GZ</dc:creator>
		<pubDate>Fri, 02 Feb 2007 18:38:25 +0000</pubDate>
		<guid isPermaLink="false">http://motoringfile.com/2007/02/02/hammer-and-coop/#comment-91834</guid>
		<description>&lt;p&gt;The car looks great! I wonder if red viper stripes will be available to match the interior accents.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>The car looks great! I wonder if red viper stripes will be available to match the interior accents.</p>]]></content:encoded>
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		<title>By: MOTORING FUN - MINI Cooper Chat &#38; Blog &#187; Blog Archive &#187; Hammer and Coop Trailer</title>
		<link>http://www.motoringfile.com/2007/02/02/hammer-and-coop/comment-page-1/#comment-91833</link>
		<dc:creator>MOTORING FUN - MINI Cooper Chat &#38; Blog &#187; Blog Archive &#187; Hammer and Coop Trailer</dc:creator>
		<pubDate>Fri, 02 Feb 2007 18:36:03 +0000</pubDate>
		<guid isPermaLink="false">http://motoringfile.com/2007/02/02/hammer-and-coop/#comment-91833</guid>
		<description>&lt;p&gt;[...] [ HammerandCoop.com ] [ Hammer and Coop @ MotoringFile.com ] [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] [ HammerandCoop.com ] [ Hammer and Coop @ MotoringFile.com ] [...]</p>]]></content:encoded>
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