MINI Sales on the Rise in US

Nothing really new here, but it is nice to read how well our favorite car is doing in comparison to the domestic auto makers and the UK market.

In a world where bigger is better, the Mini Cooper and performance-oriented Cooper S continue to buck the trend.

BMW launched the Mini brand in the U.S. five years ago, creating a premium small-car segment that seemingly was an oxymoron.

While Mini posted record U.S. sales, other auto makers were at a loss as to how to sell a subcompact here at any price, let alone exact a premium.

[ It’s a Small World After All ]