Nothing really new here, but it is nice to read how well our favorite car is doing in comparison to the domestic auto makers and the UK market.
In a world where bigger is better, the Mini Cooper and performance-oriented Cooper S continue to buck the trend.
[ It’s a Small World After All ] Wardsauto.com
BMW launched the Mini brand in the U.S. five years ago, creating a premium small-car segment that seemingly was an oxymoron.
While Mini posted record U.S. sales, other auto makers were at a loss as to how to sell a subcompact here at any price, let alone exact a premium.