Comments on: Hammer & Coop – Behind the Scenes http://www.motoringfile.com/2007/03/02/hammer-coop-behind-the-scenes/ MotoringFile | MINI news, reviews and opinion. MINI Cooper, Cooper S, Clubman, Countryman Thu, 09 Feb 2012 20:14:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Greg W http://www.motoringfile.com/2007/03/02/hammer-coop-behind-the-scenes/comment-page-1/#comment-101593 Greg W Mon, 05 Mar 2007 04:05:07 +0000 http://motoringfile.com/2007/03/02/hammer-coop-behind-the-scenes/#comment-101593 <p>oops... its from Wikipedia not Expedia.</p> oops… its from Wikipedia not Expedia.

]]> By: Greg W http://www.motoringfile.com/2007/03/02/hammer-coop-behind-the-scenes/comment-page-1/#comment-101592 Greg W Mon, 05 Mar 2007 04:03:26 +0000 http://motoringfile.com/2007/03/02/hammer-coop-behind-the-scenes/#comment-101592 <p>According to Expedia.com original The Italian Job was supposed to use Fiat 500 cars...then along came the Minis.</p> According to Expedia.com original The Italian Job was supposed to use Fiat 500 cars…then along came the Minis.

]]> By: GregW http://www.motoringfile.com/2007/03/02/hammer-coop-behind-the-scenes/comment-page-1/#comment-101365 GregW Sun, 04 Mar 2007 07:36:19 +0000 http://motoringfile.com/2007/03/02/hammer-coop-behind-the-scenes/#comment-101365 <p>Where's the Italian Job 3 - or are they using new Fiat 500's this time?</p> Where’s the Italian Job 3 – or are they using new Fiat 500′s this time?

]]> By: Joanna Pena-Bickley http://www.motoringfile.com/2007/03/02/hammer-coop-behind-the-scenes/comment-page-1/#comment-101322 Joanna Pena-Bickley Sun, 04 Mar 2007 02:29:03 +0000 http://motoringfile.com/2007/03/02/hammer-coop-behind-the-scenes/#comment-101322 <p>This was a smart site. I thought the content was well produced. I thought it could have had more downloads for the digital user. i.e. podcasts or even some bling for the phone.</p> This was a smart site. I thought the content was well produced. I thought it could have had more downloads for the digital user. i.e. podcasts or even some bling for the phone.

]]> By: steve stein http://www.motoringfile.com/2007/03/02/hammer-coop-behind-the-scenes/comment-page-1/#comment-101304 steve stein Sun, 04 Mar 2007 01:27:55 +0000 http://motoringfile.com/2007/03/02/hammer-coop-behind-the-scenes/#comment-101304 <p>All the dealers are getting a DVD each week with the episodes. Not sure if they are DD but you might find someone to make you a copy. Once they are all out I'll try and post on my website and allow you to download.</p> <p>regards... Steve</p> All the dealers are getting a DVD each week with the episodes. Not sure if they are DD but you might find someone to make you a copy. Once they are all out I’ll try and post on my website and allow you to download.

regards… Steve

]]> By: Bob http://www.motoringfile.com/2007/03/02/hammer-coop-behind-the-scenes/comment-page-1/#comment-101166 Bob Sat, 03 Mar 2007 15:13:54 +0000 http://motoringfile.com/2007/03/02/hammer-coop-behind-the-scenes/#comment-101166 <p>Actually Mark, Gabe was right, the Italian Job was dumb luck. It didn't come out for about a year after the '02 launch. Paramount actually approached MINI to do a joint advertising campaign for the car and the movie. MINI said no because they knew that Paramount couldn't advertise the movie without showing the car.</p> <p>Dumb Luck.</p> Actually Mark, Gabe was right, the Italian Job was dumb luck. It didn’t come out for about a year after the ’02 launch. Paramount actually approached MINI to do a joint advertising campaign for the car and the movie. MINI said no because they knew that Paramount couldn’t advertise the movie without showing the car.

Dumb Luck.

]]> By: Gabe http://www.motoringfile.com/2007/03/02/hammer-coop-behind-the-scenes/comment-page-1/#comment-101165 Gabe Sat, 03 Mar 2007 15:10:18 +0000 http://motoringfile.com/2007/03/02/hammer-coop-behind-the-scenes/#comment-101165 <blockquote> <p>Dumb Luck? Come on. MINIUSA didn’t need to do any promotion since the Uberlords at BMW had taken care of it for them in the Italian Job.</p> </blockquote> <p>Well I can tell you that's incorrect based on conversations with some of the "uberlords". It's also common knowledge in both the marketing and automotive industry that MINI/BMW didn't pay for or plan any part of the Italian Job. They simply supplied the cars. I guess you must have missed that memo all those years ago.</p> <blockquote> <p>Personally, I’m cool with the movie being an extended product placement ad. Just don’t try to say that it wasn’t.</p> </blockquote> <p>MINI or BMW did not pay anyone anything to use MINI's in the Italian Job. I can't be more clear than that.</p> <p>If you don't like it say it. But don't call me dishonest.</p>

Dumb Luck? Come on. MINIUSA didn’t need to do any promotion since the Uberlords at BMW had taken care of it for them in the Italian Job.

Well I can tell you that’s incorrect based on conversations with some of the “uberlords”. It’s also common knowledge in both the marketing and automotive industry that MINI/BMW didn’t pay for or plan any part of the Italian Job. They simply supplied the cars. I guess you must have missed that memo all those years ago.

Personally, I’m cool with the movie being an extended product placement ad. Just don’t try to say that it wasn’t.

MINI or BMW did not pay anyone anything to use MINI’s in the Italian Job. I can’t be more clear than that.

If you don’t like it say it. But don’t call me dishonest.

]]> By: Mark M http://www.motoringfile.com/2007/03/02/hammer-coop-behind-the-scenes/comment-page-1/#comment-101161 Mark M Sat, 03 Mar 2007 14:41:07 +0000 http://motoringfile.com/2007/03/02/hammer-coop-behind-the-scenes/#comment-101161 <p>Gabe,</p> <p>Dumb Luck? Come on. MINIUSA didn't need to do any promotion since the Uberlords at BMW had taken care of it for them in the Italian Job.</p> <p>If you don't that BMW had a lot of money invested in the Italian Job as well as control of how their product was displayed, then you are being intellectually dishonest.</p> <p>Personally, I'm cool with the movie being an extended product placement ad. Just don't try to say that it wasn't.</p> <p>Oh, and to get back on topic, I refuse to waste any more time watching the uninteresting and too clever by half Hammer and Coop. Come on, making the mini sound like a wussy Kitt is the opposite of cool. Oh yeah, and some dude that looks like a cross between Tom Selleck and Ben Stiller in Dodgeball is downright creepy.</p> <p>Nextmoon is spot on, H&C is weak. Maybe MINIUSA should ask MINIWORLD or maybe even BMW to do some type of real promotion.</p> <p>I doubt this will get posted, but I'm sure that I'm not the only one that feels this way.</p> <p>Mark</p> <p>05MCS EB/B</p> Gabe,

Dumb Luck? Come on. MINIUSA didn’t need to do any promotion since the Uberlords at BMW had taken care of it for them in the Italian Job.

If you don’t that BMW had a lot of money invested in the Italian Job as well as control of how their product was displayed, then you are being intellectually dishonest.

Personally, I’m cool with the movie being an extended product placement ad. Just don’t try to say that it wasn’t.

Oh, and to get back on topic, I refuse to waste any more time watching the uninteresting and too clever by half Hammer and Coop. Come on, making the mini sound like a wussy Kitt is the opposite of cool. Oh yeah, and some dude that looks like a cross between Tom Selleck and Ben Stiller in Dodgeball is downright creepy.

Nextmoon is spot on, H&C is weak. Maybe MINIUSA should ask MINIWORLD or maybe even BMW to do some type of real promotion.

I doubt this will get posted, but I’m sure that I’m not the only one that feels this way.

Mark

05MCS EB/B

]]> By: jimskater http://www.motoringfile.com/2007/03/02/hammer-coop-behind-the-scenes/comment-page-1/#comment-101076 jimskater Sat, 03 Mar 2007 04:26:40 +0000 http://motoringfile.com/2007/03/02/hammer-coop-behind-the-scenes/#comment-101076 <p>Gabe, I think I might owe you a beer for this one.</p> <p>If they're non-owners, they might be prospective buyers. Or they could be looking at the car from the wrong angle.</p> <p>It all depends on their perspective.</p> <p>See you in Vegas.</p> Gabe, I think I might owe you a beer for this one.

If they’re non-owners, they might be prospective buyers. Or they could be looking at the car from the wrong angle.

It all depends on their perspective.

See you in Vegas.

]]> By: Gabe http://www.motoringfile.com/2007/03/02/hammer-coop-behind-the-scenes/comment-page-1/#comment-101072 Gabe Sat, 03 Mar 2007 04:18:06 +0000 http://motoringfile.com/2007/03/02/hammer-coop-behind-the-scenes/#comment-101072 <blockquote> <p>Gee, this pales in contrast to the R53 introduction back in 2003 when new MINIs starred in the classic movie remake of the Italian Job. That was a grand slam of incredible proportions that put the car at the center of people’s hearts.</p> </blockquote> <p>MINI USA had nothing to do with the Italian Job. It was what you call, dumb luck. They were asked if they were interested in supplying cars and they agreed.</p> <p>On the other hand MINI USA did have something to do with H&C. And from what I've heard from dealers across the nation, the response has been overwhelmingly positive from non-(perspective)-owners.</p>

Gee, this pales in contrast to the R53 introduction back in 2003 when new MINIs starred in the classic movie remake of the Italian Job. That was a grand slam of incredible proportions that put the car at the center of people’s hearts.

MINI USA had nothing to do with the Italian Job. It was what you call, dumb luck. They were asked if they were interested in supplying cars and they agreed.

On the other hand MINI USA did have something to do with H&C. And from what I’ve heard from dealers across the nation, the response has been overwhelmingly positive from non-(perspective)-owners.

]]> By: Nextmoon http://www.motoringfile.com/2007/03/02/hammer-coop-behind-the-scenes/comment-page-1/#comment-101061 Nextmoon Sat, 03 Mar 2007 03:10:21 +0000 http://motoringfile.com/2007/03/02/hammer-coop-behind-the-scenes/#comment-101061 <p>So Hammer and Cooper is the best effort by MINIUSA to introduce the R56?</p> <p>Gee, this pales in contrast to the R53 introduction back in 2003 when new MINIs starred in the classic movie remake of the Italian Job. That was a grand slam of incredible proportions that put the car at the center of people's hearts.</p> <p>H&C is not in the same league as the Italian Job...</p> So Hammer and Cooper is the best effort by MINIUSA to introduce the R56?

Gee, this pales in contrast to the R53 introduction back in 2003 when new MINIs starred in the classic movie remake of the Italian Job. That was a grand slam of incredible proportions that put the car at the center of people’s hearts.

H&C is not in the same league as the Italian Job…

]]> By: dickdavid http://www.motoringfile.com/2007/03/02/hammer-coop-behind-the-scenes/comment-page-1/#comment-101047 dickdavid Sat, 03 Mar 2007 02:41:36 +0000 http://motoringfile.com/2007/03/02/hammer-coop-behind-the-scenes/#comment-101047 <p>I'd buy the Hammer and Coop DVD as well as a MTTS DVD. Let's get movin' MINI!</p> I’d buy the Hammer and Coop DVD as well as a MTTS DVD. Let’s get movin’ MINI!

]]> By: Ian C. http://www.motoringfile.com/2007/03/02/hammer-coop-behind-the-scenes/comment-page-1/#comment-101044 Ian C. Sat, 03 Mar 2007 01:47:51 +0000 http://motoringfile.com/2007/03/02/hammer-coop-behind-the-scenes/#comment-101044 <p>They haven't released an MTTS DVD (which people would buy), so probably they won't release H&C either ... although they did release the Counterfeit MINI DVD</p> They haven’t released an MTTS DVD (which people would buy), so probably they won’t release H&C either … although they did release the Counterfeit MINI DVD

]]> By: Max http://www.motoringfile.com/2007/03/02/hammer-coop-behind-the-scenes/comment-page-1/#comment-101021 Max Fri, 02 Mar 2007 23:32:14 +0000 http://motoringfile.com/2007/03/02/hammer-coop-behind-the-scenes/#comment-101021 <p>Who's the actress that plays Crissy Breeze???</p> Who’s the actress that plays Crissy Breeze???

]]> By: DanC http://www.motoringfile.com/2007/03/02/hammer-coop-behind-the-scenes/comment-page-1/#comment-101015 DanC Fri, 02 Mar 2007 22:58:10 +0000 http://motoringfile.com/2007/03/02/hammer-coop-behind-the-scenes/#comment-101015 <p>where do we get our hand on the dvd series?</p> where do we get our hand on the dvd series?

]]> By: MrChips http://www.motoringfile.com/2007/03/02/hammer-coop-behind-the-scenes/comment-page-1/#comment-101010 MrChips Fri, 02 Mar 2007 22:10:03 +0000 http://motoringfile.com/2007/03/02/hammer-coop-behind-the-scenes/#comment-101010 <p>I hope that MINIUSA will be making the entire H&C series available on a Dolby 5.1-encoded DVD once the series has completed. They could include the music video and a "making-of" as extras.</p> <p>Now THAT would be rockin' cool.</p> <p>Rich.</p> I hope that MINIUSA will be making the entire H&C series available on a Dolby 5.1-encoded DVD once the series has completed. They could include the music video and a “making-of” as extras.

Now THAT would be rockin’ cool.

Rich.

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