MINI Using Service as Selling Point

From MSNBC:

Some aspects of Mini’s dealership experience are luxury grade, despite the affordable price of the car. Stylish waiting rooms often have big-screen TVs with xBox gaming consoles, and loaners are now company-subsidized.

The new attention shows in J.D. Power & Associate’s annual satisfaction surveys. For 2006, Mini garnered J.D. Power Customer Service Index (CSI) scores that are the envy of many luxury brands, with a huge jump up to 10th place overall, even placing it ahead of BMW.

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[ Top 10 carmakers with the best dealerships ] MSNBC