For those that following MotoringFile, this isn’t anything particularly new. It’s just now official.
Official MINI USA Press Release: MINI USA and SIRIUS announce that SIRIUS is available as a factory installed option with a lifetime subscription on the all-new 2007 MINI Cooper and MINI Cooper S hardtops produced beginning this June. And the lifetime subscription stays with the car from one owner to the next.
The factory-installed option will be available for an MSRP of $950, which includes the lifetime subscription. MINI USA will also offer SIRIUS with the lifetime subscription, as part of its upgraded Audio Pack that also includes MINI’s Hi-Fi sound system, for an MSRP of just $1,400.
“We are excited to offer our customers factory-installed SIRIUS radio with a lifetime subscription.” said Rich Steinberg, head of MINI Product Strategy, “Now it makes the choice even easier for them to enjoy SIRIUS Satellite Radio in their new MINI.”
“With over 130 channels of the Best Radio on Radio, SIRIUS offers the ultimate choice in satelilite radio” said Doug Wilsterman, Senior Vice President, and General Manager OEM Division for Sirius. “By including a “lifetime” subscription, owners can listen to SIRIUS for as long as they own their MINI.”