MotoringFile


MINI Makes a Million

Official MINI UK Press Release: Six years after the start of series production, the one millionth MINI has rolled off the production line at Plant Oxford. This represents another milestone in the car’s history and highlights the continuing success story as rising global demand for the British-built car heads for new production and sales records.

MINI UK will see its biggest monthly sales record since the car went on sale in July 2001. Preliminary figures indicate 7,854 sales in March. The previous record month was in March 2006 with 7,687 sales. The new record signals the successful launch of the second-generation MINI Cooper and MINI Cooper S in November 2006 and orders are strong for the forthcoming MINI One and MINI Cooper D (on sale from 14 April). 2007 also sees the launch of the new MINI Clubman. This will be the third model in the increasing MINI range, joining the Hatch and Convertible.

Since its launch MINI has defined a new market segment — the premium small car with a worldwide presence and a comprehensive range of customisation options. From Chile to China, MINI is enjoying growing popularity among customers across 80 markets around the world. Almost 80% of MINIs, which are all built to individual customer orders, are currently produced for export. While initial forecasts suggested a market for 100,000 units per year, sales have totalled more than double that figure reaching a record of 200,428 units in 2005.

Developments at Plant Oxford have reflected MINI’s success. In 2001 some 2,400 associates worked in single shift operations to build up to 300 cars a day. Today more than 4,700 associates work 24/7 to produce as many as 700 MINIs per day. During the same period maximum production capacity for the plant has risen from 100,000 to over 200,000 units per year, and in the medium term, annual capacity is planned to reach 240,000 units. In total BMW Group has invested £380 million into Plant Oxford since 2000 to increase production capacity and to prepare for new MINI derivatives.

With the launch of the second generation MINI towards the end of 2006, the MINI Production Triangle was formed as the UK plants Hams Hall and Swindon became an integral part of MINI production. Hams Hall, near Birmingham, supplies petrol engines and Swindon supplies pressings and sub-assemblies to Plant Oxford. Together they bring the total number of MINI production associates in the UK up to 6,800.

Another area in which MINI has continued to develop is in the efficient use of natural resources in the car’s production. Since the first full year of production in 2002, Plant Oxford’s energy consumption and CO2 emissions have both gone down by 20%, while water consumption has dropped by more than 30% per unit. In addition, more than 25 different waste materials from production are recycled.

Like all MINIs, the one millionth car was produced to customer order. In this case the ‘customer’ is BMW Group’s heritage division, Mobile Tradition. The colour of the landmark MINI Cooper S is Pepper White with a specially-developed paint for the roof, Almond Green, accentuated by a ‘million’ graphic extending onto the bonnet. The interior matches the roof with leather seats, steering wheel and gearknob all in Almond Green leather.

Written By: MF Staff




18 Comments

Chrissy Apr 4th, 2007 Link

CONGRATULATIONS, MINI!!!!!!

I love that colour combination too! The bonnet graphic is very artistic!

ReplyReply
Josh Tuck Apr 4th, 2007 Link

Do the headlights have a matte blackk interior surface? It would be a shame if those went into regular production. ;)

ReplyReply
VMMVMMM Apr 4th, 2007 Link

Hey, there’s a non-mettalic green on that car!!!

ReplyReply
MultiplePersonalities Apr 4th, 2007 Link

For those of you that may not remember, the 500,000th MINI was built in 2005 and was delivered to a customer in California. MINIUSA flew up the lucky customer to plant Oxford in the UK for the delivery ceremony (This is the only factory delivery for a US MINI customer in record)of his new R53 MCS. The car photo is featured in the back cover of the book “New MINI Second Edition” by Graham Robson. It was a Dark Silver/Black MCS with 17″ webspokes, xenons, exterior chrome pack and black bonnet stripes.

I think the owner of this car used to post in NAM but it would be interesting to know if he still owns the car.

Interesting that the 1 million R56 MCS is a left hand drive model.

ReplyReply
Crusoe Apr 4th, 2007 Link

Nice looking MINI. The interior combo would be nice to see. Would probably be reminicient of the short lived silk green with green/grey leather interior.

ReplyReply
beken Apr 4th, 2007 Link

I like the bonnet stripe. Can I get that in silver?

Congratulations, MINI.

ReplyReply
AlwaysOpenCharlie05 Apr 4th, 2007 Link

Sexy automobile, that is. It reminds me again why I’ve ordered my R56. Still with you on that flat green, though… can I get my car covered from boot to bonnet in that lovely shade??

ReplyReply
Greg W Apr 4th, 2007 Link

Happy 1st millionth!!! Only 4 million to go to match classic Mini. Speaking of old Mini – that Almond Green colour was one of the limited choices available on 1961-68 Mk 1 Coopers. Almond green body with old english white roof. Quite appropriate really. Pity they don’t make a limited edition Million edition. Alwaysopencharlie – you could get your dealer to respray your car… or can you get an individual car made by the factory like BMW offer?

ReplyReply
Greg W Apr 4th, 2007 Link

Hey check out this 1964 Mini Cooper in Almond green for sale by auction in New Zealand… http://www.trademe.co.nz/Trade-Me-Motors/Cars/Mini/auction-93827173.htm

ReplyReply
MINIBro Apr 4th, 2007 Link

I think it’s really cool!

ReplyReply
Chad Apr 4th, 2007 Link

Green with off white piping? Very nice looking interior from the little bit you can see in the first photo. I’d buy that.

ReplyReply
Motoring Advisor Apr 4th, 2007 Link

Hey, let’s not forget about MINI #1,000,001… the Cool Blue Cooper Convertible sitting next in line.

Hooray!

ReplyReply
Bluetalkjohn61 Apr 4th, 2007 Link

Just incredible ….. I always had a passionate inner feeling when the new MINI burst onto the scene our planet would fall in love with this Motoring Phenom as I certainly have and forevermore will…….BRAVO MINI BRAVO

ReplyReply
lavardera Apr 4th, 2007 Link

the green web spokes are a nice touch too. So where does this special car go? Don’t tell me they are going to let it sit in a “collection” somewhere. Somebody has got to drive that baby.

ReplyReply
Motoring in California » One Million MINIs Apr 4th, 2007 Link

[...] this story on MotoringFile.  I guess my car missed it by a few weeks.  Looks like it was made as a [...]

MultiplePersonalities Apr 5th, 2007 Link

Sadly, MINI 1 million will sit for the rest of eternity as a museum collection piece. Pretty much like the first R50 2001 MINI Cooper, the JCW GP roof #0001, etc, etc.

ReplyReply
MotoringFile » Archive » One Millionth MINI Gallery Apr 5th, 2007 Link

[...] MINI Makes a Million ] [...]

MotoringFile » Archive » One Millionth MINI Video & Photos Aug 7th, 2007 Link

[...] the last couple of months had some requests for more information about the special edition One Millionth MINI that was produced at Oxford earlier in the summer. So we’ve gathered a series of photos taken [...]

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Performance Accessories:
R56 JCW Engine Kit
R56 JCW Suspension (Long-Term)
R56 JCW Suspension (Track)
R56 JCW Suspension (Street)
R53 Craven Speed Short Shifter
R53 M7 Understrut System
Kumho Ecsta SPT Tires
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Schroth Harness System
R50 CVT Steering Wheel Paddles

Exterior Accessories:
Miniature's Receiver Hitch
OEM White Tail Lights

Lifestyle Accessories:
MINI_Motion Watch
MINI_Motion Driving Shoe

Audio:
MINI Digital SoundModul
ICE-Link Plus iPod Adapter
Official BMW/iPod adapter
ICE-Link iPod Adapter
Kenwood iPod Interface
Alpine iPod Interface
Harman Kardon Stereo

Interior Accessories:
JCW Alcantara Steering Wheel JCW Leather Dash
MCAW Auto Up Circuit
MINI Rear Camera
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MINI Rear Cargo Storage Case
Official MINI Rear Saddle Bag
2004 MINI Armrest Reviewed
Mymini Knee Pad
MINI Bluetooth Kit
MINI Video Input
Aftermarket Bluetooth Integration
Ian Cull Auto-up Circuit
Universal Mobile Phone Holder




MINI Model Number Cheat Sheet:

1st Gen MINI
R50: One & MC Coupe
R52: All 1st Gen MINI Convt.
R53: MCS Coupe
2nd Gen MINI
R55: Clubman
R56: One/MC/MCS Coupe
R57: One/MC/MCS Convt.
R60: MINI SUV