Comments on: MINI Clubman Teaser Commercial

By: Nigel

Nigel — Thu, 14 Jun 2007 22:32:50 +0000

What ad agency made these commercials?

-Nigel

By: Seth L

Seth L — Wed, 13 Jun 2007 18:26:44 +0000

I like it, the steak is an odd choice, but these feel like Wieden & Kennedy adds, wich isn't a bad way to go.

Also, hit's my nostalgia button dead-on.

By: TT

TT — Wed, 13 Jun 2007 16:40:05 +0000

Not very entertaining commercials by MINI standards but… I did enjoy seeing a cute puppy

By: Kurt

Kurt — Tue, 12 Jun 2007 19:44:40 +0000

I agree with mini vanilli. I too, work in advertising. These commercials would meet with utter derision. The meat one is simply confusing. Ads like these, were they to air (I suspect they’re only viral, for cautiousness/testing purposes) on American broadcast TV, would make me embarassed to be a MINI owner. They make the brand seem goofy and feeble and have 0 masculinity in them. I’m not saying the MINI is a macho car, per se, but it’s not a Beetle and why foster a perception that’s already out there that it IS a girly car. Why not extoll the handling & quick pick-up? The FUEL economy? duh. The best MINI TV spot I’ve seen is for Bridgestone tires. At the end, it shows a MINI flying down a road and doing a 225 degree slide into a gas station spot.

By: Beavers

Beavers — Tue, 12 Jun 2007 03:30:49 +0000

I enjoyed the wedgie video, though...

Beavers

By: GZ

GZ — Mon, 11 Jun 2007 21:42:54 +0000

I thought it was kinda funny. Gotta hand it to Mini. They are always…different.

By: Brian

Brian — Mon, 11 Jun 2007 21:42:14 +0000

Whats more disturbing is whether it’s bird, rabbit or dog meat on the plate.

By: joey drama

joey drama — Mon, 11 Jun 2007 21:29:23 +0000

i think the rocket turtle thing is supposed to mean “you wouldnt think its fast but it is.” the second one is just disturbing

By: SB

SB — Mon, 11 Jun 2007 20:35:58 +0000

Sesame Street. http://www.youtube.com/watch?v=CyNgfcIIaeE

By: SB

SB — Mon, 11 Jun 2007 20:11:59 +0000

I had my wife watch the commercial. Guess what. The song is from Sesame Street and we have a kid. If the Clubman is aimed at women with children, families, then the commercial makes sense. Mothers remember these kids songs. And who do you see in most SUV’s, station wagons and mini vans? Mothers.

By: stan

stan — Mon, 11 Jun 2007 20:06:12 +0000

I don’t get the comparisons. OK the first one I do, Birds vs a turtle, but the second CM??? They are ALL meat, which one is different???

By: Brian

Brian — Mon, 11 Jun 2007 20:00:51 +0000

So everything else in the ad is “Living” and the Clubman is “Dead Meat”?

By: Samantha

Samantha — Mon, 11 Jun 2007 19:47:12 +0000

That music is SO annoying. I know the ads’ creators were trying to be ironic and hip, but it just sets my teeth on edge – not the desired response when you want people to shell out $25K on a car.

By: Vanwall

Vanwall — Mon, 11 Jun 2007 18:57:56 +0000

Well, kiddies, that was interesting, if not really elucidating or illuminating. I presume “The Itsy Bitsy Spider” is next in line. I get the drift, tho, I’m not that obtuse, but hopefully it plays like that to everyone. I’d take the last video for a Chinese meat market commercial, which makes them all edible, so the prime cut aspect is a bit disingenuous, but that’s pretty disturbing IMHO – I prefer the links to the bimbos that accompanies it, m’self.

By: Nathaniel Salzman

Nathaniel Salzman — Mon, 11 Jun 2007 18:10:25 +0000

Ha ha! Good call, Gabe – that’s what I meant. Nothing like misuse of terms in a post explaining word usage. My next post will be about irony.

By: Gabe

Gabe — Mon, 11 Jun 2007 18:02:06 +0000

Anyway, just wanted to clear up the semantics. These seem to be more conventional ads, just with a very odd concept.

Actually I'd call the concept rather straight-forward. It's the execution that most would find "odd".

By: Nathaniel Salzman

Nathaniel Salzman — Mon, 11 Jun 2007 17:58:21 +0000

Just to clear up the oft misuse of the word, “viral” doesn’t simply mean weird or unexpected. It comes up a lot when we talk about MINI advertising so it seems worth clearing up. True viral marketing simply uses unconventional media outlets to create “buzz” – something people will tell their friends about – thereby spreading and self-perpetuating the message (like a virus). Also, the best examples of viral make you unsure where the message or video or whatever came from. In context of MINI, the “MINI Robot” campaign and even Hammer & Coop are good examples of viral. For quite a while, people weren’t sure if it was real, or an elaborate hoax. When the Hammer & Coop trailers showed up in theaters, it wasn’t immediately clear that it was a marketing ploy. Quickly, but not instantly, anyway.

Anyway, just wanted to clear up the semantics. These seem to be more conventional ads, just with a very odd concept.

By: Timmee

Timmee — Mon, 11 Jun 2007 17:57:39 +0000

what utter crap! that is well bad…

By: Aurel

Aurel — Mon, 11 Jun 2007 17:38:07 +0000

hahah ... original MINI marketing was aimed at people who either "get it" or not ... the US ones got a little "obvious" lately

not a brilliant ad by any means but still funny.

By: Chili_Chi

Chili_Chi — Mon, 11 Jun 2007 17:15:44 +0000

the second one is even weirder

{random funny ad quote: "it's filet o' fish"}