Due to technical issues and the overall cost, MINI USA has decided to not roll-out the much heralded Motorby electronic billboards we reported on last January.
MINI USA had sent out a survey recently to hear participants thoughts but the writing had been on the wall for months now that the program would not be continued. All Billboards should be turned off and taken down around January 1st.
In an email that went out to participants today, MINI USA ends on this note:
>Unfortunately, due to these outside influences, MINI USA has decided not to roll out the Motorby program to all MINI Owners. So this makes you extra special. In the meantime, hang on to your key fobs, they make good key chains.
[ MINI USA’s Motorboards ] MotoringFile