MINI’s New Clubman Commercials

Fabulous! Viva la MINI! For some reason the Clubman captures my enthusiasm in a way the R56 coupe just never has. The pinball game is just screaming to be made into a web game!

Well they certainly are showing off those rear door, aren’t they??

Oh, it made the link for me. Duh.

Well, not sure what to say? I was expecting much more considering the high ratings in this posts lead in comments.

Hey class let’s grade these offerings…………………..

1. Pinball Machine.. probably the best of the lot. Sort of Rollerball, Space Odyssey-ish. One scene reminds me of a Woody Allen movie where a bunch of sperms line up and yell, “Let’s make babies!” as they charge into the vagina. (grade.. A-)

2. Wabbits & Steak.. OMG what a pile. (grade.. F – go home and redo )

3. Fashion Show.. what were they thinking!!! goes on way to long, reminds me of a Fellini or even worse yet, a Robert Altman movie. (grade.. go home and redo)

4.Spinning MINI.. ? ( not even worth grading)

1. Door Slammer.. HUH!? WTF is that all about? (teachers note… Billy needs to re-think his future )

Where the hell are Crispin Porter + Bugusky!

LOL, MMM

…Where the hell are Crispin Porter + Bugusky! LOL, MMM

They’re busy smashing up Jettas, Unpimping rides, rebranding the Golf back to the Rabbit and making a ton of money, LOL. More power to them.

Some of those you are referencing aren’t full blown commercials, or aren’t commercials at all, but edited video of the Clubman release at an auto show. Some are just simple internet teasers.

VMMVMMM

Whatever, they pretty much suck. Even the “Pinball” thing is slick looking but, it’s point is??????? I’m all for creative commercials but this crap leaves me speechless, well sorta. I even find it odd that whoever rated these for MF said they were great. Maybe their comment was wholly directed at just the pinball episode but even that is mediocre, not production wise but content wise.

Hey to each his own, if ya like them fine, these were just my observations of the offerings as a man of the trade.

We need more creative minds like Rick Tharp, his brilliant ad campaign for the Pet Rock sold millions of them. “Tharp Did It”

Where the hell is Stan Freberg when you need him?

MMM

The ones posted here are the commercials. The “others” (linked in Youtube) are either raw auto show footage (the “spinning” one is a mashup from Caradisiac.fr) or they were teasers that never made it to air (the “one of these things is not like the others” spots, which I agree were weird).

So it appears you just “graded” the scratch paper. :)

When I view the top video here on MF I get all the linked others at the bottom of that video, without having to go to YouTube.

The other "scratch papers" I would have been embarrassed to show to any of my professors at Art Center, right Mr Knowlton, Mr Bingham.

LOL, MMM

Am I correct in thinking that BSSP is (and CP&B was) the ad agency for MINIUSA only? The Body Storm video was relased by MINI corporate and it is on the MINI international website (note: not MINIUSA’s). I’m betting that the other videos also came from MINI corporate and BSSP might not be involved with any of these at all. Anyway, I think the blame or credit for these videos might be getting misdirected.

I enjoyed the first video with the pinball machine theme. Still, I think CP+B did much more solid creative work for MINI back in the day than BSSP is doing now. But heck, it is respectable work after all.

LOL @ the aerobics one.

There’s two more spots over on the French site. Don’t know who they’re by, but they’re cool–set to the same “beat” as the one above.

Link:

http://www.miniclubman.fr/urban-arts.asp

MMM – nah. I’m just a big joker who thinks he’s funnier then he actually is. It translates even worse online.

I hope you didn’t take offense.

I usually get cricket sounds with my attempt at any humor.

Frankly, I don’t know what half of you seem to be responding to – your comments certainly don’t appear to match up to the videos posted here on MF, except for the pinball vid.

While I may not be a media designer or an art critic, I liked a few of them:

I liked the pinball ad for it’s originality – I mean, who ever thought of a human-sized and -operated pinball ‘machine’? The scale, of course, accentuating the Clubman’s size. And to do it in that space-age theme… well, that’s just cool. The rear C-pillars on the Clubman (love ‘em or not) seem to evoke that space-age feel.

The Etch-a-sketch and the Painter both strike a similar chord with me – it is just cool to watch art being created. I think the etch-a-sketch itself is a ‘hook’ to many generations old enough to have families, while the scene depicts an active lifestyle. However, watching the Painter is much cooler overall than the Etch-a-sketch, IMO. Truly fascinating.

The guys break-dancing in the street is interesting because of the skill they display. Say what you want about the value of the skill; I couldn’t do that. Of course, the point is that this entire troop of full-sized men arrive and depart in Clubmen (is that the proper plural?). Maybe not the greatest ad ever, but interesting.

And I saved the “Sounds” for last because it ties them all together. I love that! (I actually visualize each part of the car doing its “thing” while the music plays in the ads that follow!) Again, this ad is witnessing art in creation. In a way, it reminds me of the Honda Accord “Cog” ad in that it is incorporating all sorts of different parts, but in a cool, dare I say ‘hip’ way – music! Not exactly original, no – but well done, IMO.

So, in summary, as a non-artsy type, I like that they embrace ‘art’ in its creation – which is fascinating in its own right. Somehow it leaves you feeling that the MINI is about more than just transportation. It works for me. ;)

No one likes the doctor seeing the Clubman in the kids ear?

Hi. this is kind of an unconventional question , but have other visitors asked you how get the theme to look like you’ve got it?