Official MINI Press Release: The MINI brand was able to increase its sales volume in January by 13.3% to 15,432 automobiles (prev.yr.: 13,618). The level of equipment provided and the product mix continue to be of a high quality: in January, 36% of customers went for the MINI Cooper, with 27% choosing the top model Cooper S, 23% selecting the Cooper D diesel option and 14% going for MINI One.
In a comparison of body variants, the classic MINI comes in first, with 75% of sales, followed in second place by the new MINI Clubman with 16% of sales and then the Convertible with 9%. The market launch of the Clubman this month in the USA – the largest MINI market – will provide added momentum for MINI sales.