c4 Feb 22nd, 2008 Link
I think the C30 is a very handsome car. But the Ford/Mazda derived chassis is a limiting factor to be a true contender to the MCS. Also Volvo service is expensive (They don’t include scheduled maintenance), residuals aren’t that strong and the car admission price may cause some eye brows to rise.
Here in Miami the C30 appears not to be selling well. I have seen maybe 1 or 2 since they were introduced late last year. Here in car crazed South Florida that doesn’t bode well for the C30’s long term success. The car has also been saddled with next to no marketing at all.
Unfortunately, the C30 as handsome, attractive and solidly built as it is, is for the most part, a sedan at heart (S40) and the car drives and handles like one, not a uber sporty hatchback like the MINI.
The MINI was designed to be a hatchback from the ground up, unlike the Volvo.
I was hoping that BMW would purchase Volvo from Ford in hopes of begin seeing some worthy underpinnings in the otherwise handsome Volvo wrappers.
The C30 is for fols that would consider the MINI to be too funky and too harsh. But then again, how many Volvo would-be-customers flock into Volvo showrooms frenetically looking for a hot hatch?
That is part of the bigger question Volvo seems to be struggling to answer.


















