Edmunds Reports on the JCW Introduction

Nothing earth shattering but a nice round-up of the JCW introduction.

What an unusual press conference for Mini today in Geneva. Instead of boring us all into submission with sales results and projections, Mini invited Rauno Aaltonen, aka the Flying Finn, to talk with Dr. Kay Segler, senior vice president of Mini brand management.

In addition to his WRC efforts in the 1970s, Aaltonen drove a Mini Cooper S to victory at Monte Carlo in 1967. He, of course, compared the new 2009 Mini John Cooper Works and John Cooper Works Clubman to the old car (also present), noting that today’s JCW is the “direct heir” to the car he drove in ’67.

[ 2009 Mini John Cooper Works: 2008 Geneva Auto Show ] Edmunds