No Tin-Top for the Next Cabrio & JCW Sales

MF readers will know that MINI’s next convertible (code-named the R57) will remain a soft-top and have the same general design as the current car based on several insider reports. Inside Line got some confirmation on that when they spoke to Kay Segler, senior vice president of brand management for MINI.

“That’s because such cars’ roofs do not open as wide as those of traditional soft tops,” he said. “A convertible, for me, must create the feeling of open-air driving. If you look up, you see the sky. If you see the A-pillar, you have something else. Therefore, you will never get a hardtop convertible in a Mini.”

Segler went on to mention how he expects JCW sales to positively add to the bottom line. Specifically he expects as much as 8% of all coupe and 6% of all Clubman sales to be JCWs.

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+ New Mini Cooper Convertible To Remain a Ragtop / Inside Line