MINI Sponsors Contemporary Art Exhibit at Ludlow 38 in New York City

Official Press Release: After the great success of the launch of the new Manhattan Art Space “Ludlow 38″ the next exhibition is on it’s way. “THE REAL WORLD”, an exhibition of works by Andreas Neumeister, Sean Snyder and Wolfgang Tillmans will be on view from March 30 – May 4, 2008 at “Ludlow 38″. MINI is the proud sponsor of this downtown satellite space for innovative contemporary art.

The Goethe-Institute New York a branch of the Federal Republic of Germany`s global cultural institution and Kunstverein München, is pleased to announce the opening of “THE REAL WORLD”, the next exhibition at “Ludlow 38″, a new downtown satellite space for contemporary art. Sponsored by MINI, “Ludlow 38″ is exclusively and autonomously programmed by Kunstverein München for its first year. “Ludlow 38″ is located a short walk from the New Museum and at the center of the emerging gallery scene on the Lower East Side and in Chinatown.

“THE REAL WORLD” at “Ludlow 38″ will be open to visit from Friday to Sunday, always from noon – 8:00 pm or by private appointment.

Andreas Neumeister (1959, Starnberg) is a Munich based writer, recently published “Könnte Köln sein” Suhrkamp 2008. Neumeister regularly incorporates the idea of the visual in his literary work. His slide-archive “Three Letter Words/ Da Real World” 1996 ongoing, navigates through the ubiquitous horizon of acronyms saturating our life-worlds.

Sean Snyder (1972, Virginia Beach) Visual media, of which television is the most established, common and vivid, inundates us with a steady flow of images, which overlap with or even displace reality. Using this premise as a starting point, Sean Snyder, analyzes with the video work “Schema (Television)”, 2007 ways in which we consume within the torrent of image production. Schema (Television) has been produced using a satellite television and consumer editing software. It’s material composed and commented on by inter-titles, is broadly thematic: from minimal static signals to news footage, weather reports, game shows and culinary programs. The editing technique references both the remote control ease of switching channels and the montage model of Dziga Vertov’s newsreels.

Wolfgang Tillmans (1968 in Remscheid, Germany) developed iconic images that eschewed the gloss of his contemporaries in the fashion industry, subverting notions of beauty and sexuality. Shay IV, 2002 was taken in Tel Aviv and presents an encounter between an Israeli Soldier and the artist.

“Ludlow 38″ will host an opening reception on Saturday, March 29th 2008, from 7.00 – 9. 00 pm. Later in the evening, there will be an after-party with DJs Princess Julia and Lovely Jonjo, London, at Home Sweet Home, at Chrystie Street (between Delancey & Broome Street).

“Ludlow 38″ has been made possible through a collaboration with MINI. “MINI is proud of its long-term collaboration with the Goethe Institute. Our involvement in “Ludlow 38″ in the Lower East Side is the perfect platform in New York for international, sophisticated, contemporary art”, says Dr Kay Segler, Head of Brand MINI, delightedly. In its partnership with brands like “Bisazza” and its involvement with FIAC 2007 or the International Talent Support / MINI International Photo Award in Triest, MINI is also remaining true to itself in the area of culture through unconventional projects.