MINI Ads in South Africa

Sections: Best of the Web | Video Apr 11th, 2008 18 Comments

Sent in my our friend Tim from MINI2.co.za, here is some South African specific advertising MINI ads that should be appearing there market shortly.

MINI Clubman – Milkshake

MINI Clubman – Joker

Written By: DB

http://www.motoringfile.com/ Gabe

No offense to anyone involved but those are now officially the worst MINI related ads I’ve ever seen. Wow.
C4

And guess who made them…?
http://www.motoringfile.com/ Gabe

From my understanding it’s a local SA shop.
Big Jim

I agree, these adds really suck. Why don’t they come up with something good and get away from the “what doesn’t belong” theme.
AN

They’ve used the One of These Things ads done by BSSP as the model. Not sure why they were allowed to do market-specific work. Someone in Munich will be annoyed.
gokartride

It’s common for ads designed specifically for other cultures/markets to look odd to our eyes. I’d give them the benefit of the doubt.
Nathaniel Salzman

No offense to anyone involved but those are now officially the worst MINI related ads IÃ¢â‚¬â„¢ve ever seen. Wow.

Yeah, I think that could be made official. If it weren’t for the “milkshake” title, I wouldn’t have known what that first one was supposed to be at the end. Is it a sunday? A glass of pudding? A goblet of crap?

And talk about features. I’ve never seen a car with so many doors! I must have it now!

It’s sad ’cause the Clubman is thoroughly awesome and deserves better than a psychedelic game of 3D “memory.”
mike

I wonder if any MF readers from SA can chime in? This is definitely not appealing to me but does that concept resonate with the intended target?

I’m not completely behind the “One of these things is not like the other” concept even for the US as really none of the models are like each other. But then again, I’ve been accused of being too literal.
C4

Wasn’t BSSP handling all Clubman related marketing campaigns, both inside and outside the US of A?
Jon

As bad as the US Clubman adds ick.

Ok Mini I get it already, the Clubman is different than the coupe ;)
AN

Yes, BSSP created the global work for the Clubman launch. These spots were not part of that work.
Jim W.

The music to these has me cringing. I’m now going to hear that song in my worst dreams! Tell me, is this what they’re listening to down there in SA?
bluzeke

. . . all I know is I got led down the crooked path to watching MINIs do burnouts and then B-52′s crashing at air shows. Thanks Clubman! ;-)
http://MINIpassion.co.za Timmee

Well, they certainly are quirky, and do stand out between washing powder ads. They’re intended to make you think “WTF was that?” and are aimed at folk not au fait with the MINI brand. The ads are less than 30 seconds long, and are intended as teasers, drawing people to the MINI website for closer inspection.

Currently MINI are running the Clubmanitis ad (little boy being examined by a doctor with an earscope – doctor sees a Clubman racing around a track through the tunnel vision of his scope).
rhawth99

Gag :-(
Liquid

Well, I’m from South Africa and I think they are thoroughly awful…not sure who the target market is, but it’s definitely not me!
IZZY

I have seen all three of the Clubman ads. I am not impressed at all and it seems like many South Africans are also questioning these ads.

Here is a link to a SA forum that is debating how sill the ad is: http://www.cartoday.com/cgi-bin/ultimatebb.cgi?ubb=get_topic;f=2;t=050961

This ad is a let down compared to all the other previous exciting ones before. For example the BEE Sting add that was done in Cape Town.
GregW

I hate to say it but usually there has to be bikini clad women or close-ups of hooters somewhere in SA TV or films. Very Boer – ring!

← MotoringFile Review: Pooch Style Car Mats First Factory JCW MINIs Roll Off the Line? →

Sort by MINI model

Recent BimmerFile Stories

MINI Model Cheat Sheet

1st Gen MINI
R50: One & MC Hatch
R52: All 1st Gen MINI Convt.
R53: MCS Hatch
2nd Gen MINI
R55: Clubman
R56: Hatch
R57: Convertible
R58: Coupe
R59: Roadster
R60: MINI Crossover
R61: MINI Crossover Coupe
3rd Gen MINI
F55: Clubman
F56: Hatch
F57: Convertible
F60: MINI Crossover
F62: Traveller

Advertise with MotoringFile

If you or your company are interested in advertising on the most influential MINI website in the world, please visit our Advertising section. If you have further questions about becoming a sponsor or would like to see our rate sheet please feel free to contact us directly.