Comments on: MINI Ads in South Africa http://www.motoringfile.com/2008/04/11/mini-ads-in-south-africa/ MotoringFile | MINI news, reviews and opinion. MINI Cooper, Cooper S, Clubman, Countryman Thu, 09 Feb 2012 20:14:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: GregW http://www.motoringfile.com/2008/04/11/mini-ads-in-south-africa/comment-page-1/#comment-217882 GregW Thu, 24 Apr 2008 09:20:08 +0000 http://www.motoringfile.com/2008/04/11/mini-ads-in-south-africa/#comment-217882 <p>I hate to say it but usually there has to be bikini clad women or close-ups of hooters somewhere in SA TV or films. Very Boer - ring!</p> I hate to say it but usually there has to be bikini clad women or close-ups of hooters somewhere in SA TV or films. Very Boer – ring!

]]> By: IZZY http://www.motoringfile.com/2008/04/11/mini-ads-in-south-africa/comment-page-1/#comment-216598 IZZY Tue, 15 Apr 2008 21:39:23 +0000 http://www.motoringfile.com/2008/04/11/mini-ads-in-south-africa/#comment-216598 <p>I have seen all three of the Clubman ads. I am not impressed at all and it seems like many South Africans are also questioning these ads.</p> <p>Here is a link to a SA forum that is debating how sill the ad is: http://www.cartoday.com/cgi-bin/ultimatebb.cgi?ubb=get_topic;f=2;t=050961</p> <p>This ad is a let down compared to all the other previous exciting ones before. For example the BEE Sting add that was done in Cape Town.</p> I have seen all three of the Clubman ads. I am not impressed at all and it seems like many South Africans are also questioning these ads.

Here is a link to a SA forum that is debating how sill the ad is: http://www.cartoday.com/cgi-bin/ultimatebb.cgi?ubb=get_topic;f=2;t=050961

This ad is a let down compared to all the other previous exciting ones before. For example the BEE Sting add that was done in Cape Town.

]]> By: Liquid http://www.motoringfile.com/2008/04/11/mini-ads-in-south-africa/comment-page-1/#comment-216527 Liquid Tue, 15 Apr 2008 13:47:19 +0000 http://www.motoringfile.com/2008/04/11/mini-ads-in-south-africa/#comment-216527 <p>Well, I'm from South Africa and I think they are thoroughly awful...not sure who the target market is, but it's definitely not me!</p> Well, I’m from South Africa and I think they are thoroughly awful…not sure who the target market is, but it’s definitely not me!

]]> By: rhawth99 http://www.motoringfile.com/2008/04/11/mini-ads-in-south-africa/comment-page-1/#comment-216075 rhawth99 Sat, 12 Apr 2008 14:26:16 +0000 http://www.motoringfile.com/2008/04/11/mini-ads-in-south-africa/#comment-216075 <p>Gag :-(</p> Gag :-(

]]> By: Timmee http://www.motoringfile.com/2008/04/11/mini-ads-in-south-africa/comment-page-1/#comment-216029 Timmee Sat, 12 Apr 2008 10:45:50 +0000 http://www.motoringfile.com/2008/04/11/mini-ads-in-south-africa/#comment-216029 <p>Well, they certainly are quirky, and do stand out between washing powder ads. They're intended to make you think "WTF was that?" and are aimed at folk not au fait with the MINI brand. The ads are less than 30 seconds long, and are intended as teasers, drawing people to the MINI website for closer inspection.</p> <p>Currently MINI are running the Clubmanitis ad (little boy being examined by a doctor with an earscope - doctor sees a Clubman racing around a track through the tunnel vision of his scope).</p> Well, they certainly are quirky, and do stand out between washing powder ads. They’re intended to make you think “WTF was that?” and are aimed at folk not au fait with the MINI brand. The ads are less than 30 seconds long, and are intended as teasers, drawing people to the MINI website for closer inspection.

Currently MINI are running the Clubmanitis ad (little boy being examined by a doctor with an earscope – doctor sees a Clubman racing around a track through the tunnel vision of his scope).

]]> By: bluzeke http://www.motoringfile.com/2008/04/11/mini-ads-in-south-africa/comment-page-1/#comment-215981 bluzeke Sat, 12 Apr 2008 05:13:47 +0000 http://www.motoringfile.com/2008/04/11/mini-ads-in-south-africa/#comment-215981 <p>. . . all I know is I got led down the crooked path to watching MINIs do burnouts and then B-52's crashing at air shows. Thanks Clubman! ;-)</p> . . . all I know is I got led down the crooked path to watching MINIs do burnouts and then B-52′s crashing at air shows. Thanks Clubman! ;-)

]]> By: Jim W. http://www.motoringfile.com/2008/04/11/mini-ads-in-south-africa/comment-page-1/#comment-215833 Jim W. Fri, 11 Apr 2008 18:40:28 +0000 http://www.motoringfile.com/2008/04/11/mini-ads-in-south-africa/#comment-215833 <p>The music to these has me cringing. I'm now going to hear that song in my worst dreams! Tell me, is this what they're listening to down there in SA?</p> The music to these has me cringing. I’m now going to hear that song in my worst dreams! Tell me, is this what they’re listening to down there in SA?

]]> By: AN http://www.motoringfile.com/2008/04/11/mini-ads-in-south-africa/comment-page-1/#comment-215816 AN Fri, 11 Apr 2008 17:53:08 +0000 http://www.motoringfile.com/2008/04/11/mini-ads-in-south-africa/#comment-215816 <p>Yes, BSSP created the global work for the Clubman launch. These spots were not part of that work.</p> Yes, BSSP created the global work for the Clubman launch. These spots were not part of that work.

]]> By: Jon http://www.motoringfile.com/2008/04/11/mini-ads-in-south-africa/comment-page-1/#comment-215801 Jon Fri, 11 Apr 2008 16:52:26 +0000 http://www.motoringfile.com/2008/04/11/mini-ads-in-south-africa/#comment-215801 <p>As bad as the US Clubman adds ick.</p> <p>Ok Mini I get it already, the Clubman is different than the coupe ;)</p> As bad as the US Clubman adds ick.

Ok Mini I get it already, the Clubman is different than the coupe ;)

]]> By: C4 http://www.motoringfile.com/2008/04/11/mini-ads-in-south-africa/comment-page-1/#comment-215787 C4 Fri, 11 Apr 2008 15:46:30 +0000 http://www.motoringfile.com/2008/04/11/mini-ads-in-south-africa/#comment-215787 <p>Wasn't BSSP handling all Clubman related marketing campaigns, both inside and outside the US of A?</p> Wasn’t BSSP handling all Clubman related marketing campaigns, both inside and outside the US of A?

]]> By: mike http://www.motoringfile.com/2008/04/11/mini-ads-in-south-africa/comment-page-1/#comment-215781 mike Fri, 11 Apr 2008 14:19:55 +0000 http://www.motoringfile.com/2008/04/11/mini-ads-in-south-africa/#comment-215781 <p>I wonder if any MF readers from SA can chime in? This is definitely not appealing to me but does that concept resonate with the intended target?</p> <p>I'm not completely behind the "One of these things is not like the other" concept even for the US as really none of the models are like each other. But then again, I've been accused of being too literal.</p> I wonder if any MF readers from SA can chime in? This is definitely not appealing to me but does that concept resonate with the intended target?

I’m not completely behind the “One of these things is not like the other” concept even for the US as really none of the models are like each other. But then again, I’ve been accused of being too literal.

]]> By: Nathaniel Salzman http://www.motoringfile.com/2008/04/11/mini-ads-in-south-africa/comment-page-1/#comment-215773 Nathaniel Salzman Fri, 11 Apr 2008 13:32:17 +0000 http://www.motoringfile.com/2008/04/11/mini-ads-in-south-africa/#comment-215773 <blockquote>No offense to anyone involved but those are now officially the worst MINI related ads I’ve ever seen. Wow.</blockquote> <p>Yeah, I think that could be made official. If it weren't for the "milkshake" title, I wouldn't have known what that first one was supposed to be at the end. Is it a sunday? A glass of pudding? A goblet of crap?</p> <p>And talk about features. I've never seen a car with so many doors! I must have it now!</p> <p>It's sad 'cause the Clubman is thoroughly awesome and deserves better than a psychedelic game of 3D "memory."</p> No offense to anyone involved but those are now officially the worst MINI related ads I’ve ever seen. Wow.

Yeah, I think that could be made official. If it weren’t for the “milkshake” title, I wouldn’t have known what that first one was supposed to be at the end. Is it a sunday? A glass of pudding? A goblet of crap?

And talk about features. I’ve never seen a car with so many doors! I must have it now!

It’s sad ’cause the Clubman is thoroughly awesome and deserves better than a psychedelic game of 3D “memory.”

]]> By: gokartride http://www.motoringfile.com/2008/04/11/mini-ads-in-south-africa/comment-page-1/#comment-215769 gokartride Fri, 11 Apr 2008 13:15:46 +0000 http://www.motoringfile.com/2008/04/11/mini-ads-in-south-africa/#comment-215769 <p>It's common for ads designed specifically for other cultures/markets to look odd to our eyes. I'd give them the benefit of the doubt.</p> It’s common for ads designed specifically for other cultures/markets to look odd to our eyes. I’d give them the benefit of the doubt.

]]> By: AN http://www.motoringfile.com/2008/04/11/mini-ads-in-south-africa/comment-page-1/#comment-215761 AN Fri, 11 Apr 2008 12:26:10 +0000 http://www.motoringfile.com/2008/04/11/mini-ads-in-south-africa/#comment-215761 <p>They've used the One of These Things ads done by BSSP as the model. Not sure why they were allowed to do market-specific work. Someone in Munich will be annoyed.</p> They’ve used the One of These Things ads done by BSSP as the model. Not sure why they were allowed to do market-specific work. Someone in Munich will be annoyed.

]]> By: Big Jim http://www.motoringfile.com/2008/04/11/mini-ads-in-south-africa/comment-page-1/#comment-215760 Big Jim Fri, 11 Apr 2008 12:20:40 +0000 http://www.motoringfile.com/2008/04/11/mini-ads-in-south-africa/#comment-215760 <p>I agree, these adds really suck. Why don't they come up with something good and get away from the "what doesn't belong" theme.</p> I agree, these adds really suck. Why don’t they come up with something good and get away from the “what doesn’t belong” theme.

]]> By: Gabe http://www.motoringfile.com/2008/04/11/mini-ads-in-south-africa/comment-page-1/#comment-215754 Gabe Fri, 11 Apr 2008 11:52:46 +0000 http://www.motoringfile.com/2008/04/11/mini-ads-in-south-africa/#comment-215754 <p>From my understanding it's a local SA shop.</p> From my understanding it’s a local SA shop.

]]> By: C4 http://www.motoringfile.com/2008/04/11/mini-ads-in-south-africa/comment-page-1/#comment-215747 C4 Fri, 11 Apr 2008 10:42:03 +0000 http://www.motoringfile.com/2008/04/11/mini-ads-in-south-africa/#comment-215747 <p>And guess who made them...?</p> And guess who made them…?

]]> By: Gabe http://www.motoringfile.com/2008/04/11/mini-ads-in-south-africa/comment-page-1/#comment-215692 Gabe Fri, 11 Apr 2008 03:16:29 +0000 http://www.motoringfile.com/2008/04/11/mini-ads-in-south-africa/#comment-215692 <p>No offense to anyone involved but those are now officially the worst MINI related ads I've ever seen. Wow.</p> No offense to anyone involved but those are now officially the worst MINI related ads I’ve ever seen. Wow.

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