The MINI Clubman Rickshaw

Sections: Marketing | R55 (Clubman) Aug 12th, 2008 17 Comments

In order to celebrate the 2008 Olympics, something was needed that not only conveyed the essence of MINI, but which was distinctly Chinese, moreover, distinctly Beijing. Of course, in order to catch the mood properly it should incorporate a little athleticism too. Hence, the MINI Clubman “The Other Rickshaw” was born. Although it may be difficult for your North American and European readers to understand, it is something everyone here can immediately identify with. Even though bicycle rickshaws are slowly disappearing from the roads, they still hold a dear place in everyone’s heart. Anyone who sees the Rickshaw smiles, which is what MINI is all about. They also take pictures and beg for rides, because just like all MINIs this one is fantastic fun to drive and packs big grins into a small package.

…Plus it is easy to park.

MINI Clubman “The Other Rickshaw” Technical Specifications

HP: 1 manpower
Torque: Variable
Driveline: Chain. Rear wheel drive!
Brake: Wire operated e-brake
Doors: 3
Seats: 3
Emissions: Zero (ZEV)
(MPB) Miles Per Baozi: How much have you eaten?

Written By: Gabe

M. Dillon

…oh man…you got to love it,lol…way to go,MINI!
http://www.dickdavid.com dickdavid

Pure greatness. I’d love to have a ride in one.
http://www.cjupin.com chris

Depending on the load that thing could potentially have the famous BMW 50-50 weight distribution.
rhawth99

Given that MINI can’t keep up with demand now, I’m not thrilled with marketing attempts to drive up the demand in China. I will give them props for a cool idea, though.
http://miniposeur.blogspot.com eto

That’s awesome! I wonder how much it weighs.
tdm156

That is great! Being a part of such unique group with a never ending imagination for design!
C4

China will be the new superpower of the 21st century in the same way the United States was in the 20th Century and the British Empire in the 19th century.

By the way, the fine folks over at http://www.jalopnik.com are not too thrilled with this latest MINI marketing campaign:

http://jalopnik.com/400222/beijing-mini-cooper-rickshaws-combine-car-cycle-and-ugly
http://www.gbmini.net Ian C.

The first rear wheel drive MINI! Neat design :)
alpinamike

I knew something was going on in China.. now I see their work, great idea guys.
TSizemore3

Zero emissions? I guess it depends on what the driver had for lunch!
minidreamcar

SWEEEET!!! Finally, a MINI even I can afford. Now if I can just get my wife to agree. Ridin’ through Tienamin square in style. Eat your heart out Jackie Chan. Ah, who am I kidding. I’ll probably end up pulling my wife around in it.
GregW

What happened to the front of the Clubman? My guess is it is in the Copy factory getting blueprinted to start making fake MINIs along with the fake Nike and Rolex brands.
Vanwall

Rickshaw walla have finest kind chickens in town! Have dinner with little miss, then plenty room in back of MINIrick for later fun! Only hundred fifty yuan and a cigarette! It’s a good business for you, joe!
badburro

And the 0-60 time would be??? ;-)
eager2own

No torque steer!
Aussom

And the BEST feature is… plenty of leg room for the rear seat passengers!
http://www.motoringfile.com/ O(=^=)O Capn

does it have a suicide door?

← White Roof Radio #261 BMW Expands Cost Cutting – MINI included →

Sort by MINI model

Recent BimmerFile Stories

MINI Model Cheat Sheet

1st Gen MINI
R50: One & MC Hatch
R52: All 1st Gen MINI Convt.
R53: MCS Hatch
2nd Gen MINI
R55: Clubman
R56: Hatch
R57: Convertible
R58: Coupe
R59: Roadster
R60: MINI Crossover
R61: MINI Crossover Coupe
3rd Gen MINI
F55: Clubman
F56: Hatch
F57: Convertible
F60: MINI Crossover
F62: Traveller

Advertise with MotoringFile

If you or your company are interested in advertising on the most influential MINI website in the world, please visit our Advertising section. If you have further questions about becoming a sponsor or would like to see our rate sheet please feel free to contact us directly.