MINI USA Appoints new Communications Manager

Sections: Official News Oct 8th, 2008 6 Comments

MINI USA Press Release: Nathalie Bauters has been appointed as MINI Communications Manager for BMW of North America, LLC, effective October 1, 2008. Nathalie joins from Chrysler LLC. While there she was Manager, Product and Marketing Communications with responsibilities for international auto shows and driving events, and before that Marketing Manager for SRT and Motorsports. She will report to Tom Kowaleski, Vice President of Corporate Communications for BMW of North America, LLC.

Nathalie began her career in the auto industry at Chrysler Europe in Brussels, Belgium. She brings with her over twelve years of experience in automotive product and marketing communications. Her new responsibilities will include communicating all MINI product and technology, marketing, lifestyle activities of the brand.

â€œWe are delighted to have Nathalie join the MINI team because they are a highly innovative group, and she has demonstrated the same skill in her career,â€ said Tom Kowaleski. â€œNathalie also has excellent media relationships and we look forward to her contributions.â€

Nathalie is a Belgian citizen, and has lived in the United States for the last six years.

Written By: MF Staff

C4

Is she taking over Mr. Stracco’s vacant position?
GregW

Does this mean she gets a green card? The Chrysler PT Cruiser and 300C have been well marketed and promoted, especially among Car Clubs with loyal owners. Hopefully she can bring the same enthusiasm to the promotion of MINI.
C4

Greg are you kidding me? The 300, like any other mildly successful DCX product (PT Cruiser, Crossfire, Magnum, Pacifica) is already getting stale and boring. See this is the problem with Auburn Hills…They have displayed an uncanny ability to ruin great ideas and let them die by the side.

The 300 was the “Whoa” car in 2005. Today is just another boring/clumsy Detroit sedan. Hey at least it is RWD!
GregW

C4 – my comment was about the marketing and promotion not the cars themselves. Although I hate to remind you this, the PT Cruiser is now in its 7th year and final year of production having sold over 1.1 million cars worldwide – comparable to the MINI. And there are Cruiser Clubs everywhere in the world. Love em or hate em they were sucessful.
C4

But DCX allowed the PT to become stale and boring over the years. Yeah, they came out with a convertible and a 2.4L Turbo GT version, but they car never shook off its “Rental” car persona.
alpinamike

I think she took Andrew Cutlers job. None the less welcome to the brand, I bet its a change from Chrysler.

← MINI USA Tailpipe Service Bulletin MINI USA Recalling 2009 JCW MINIs →

Sort by MINI model

Recent BimmerFile Stories

MINI Model Cheat Sheet

1st Gen MINI
R50: One & MC Hatch
R52: All 1st Gen MINI Convt.
R53: MCS Hatch
2nd Gen MINI
R55: Clubman
R56: Hatch
R57: Convertible
R58: Coupe
R59: Roadster
R60: MINI Crossover
R61: MINI Crossover Coupe
3rd Gen MINI
F55: Clubman
F56: Hatch
F57: Convertible
F60: MINI Crossover
F62: Traveller

Advertise with MotoringFile

If you or your company are interested in advertising on the most influential MINI website in the world, please visit our Advertising section. If you have further questions about becoming a sponsor or would like to see our rate sheet please feel free to contact us directly.