MINI USA Sales up 56% for October

Press Release: MINI USA reported October sales of 5,272 automobiles, up 56.4 percent from the 3,370 cars sold in October 2007. Year-to-date, the division reported sales of 45,966 automobiles, an increase of 30.2 percent, compared to the 35,306 cars reported in the first ten months of 2007. “We are looking at MINI’s continued sales success as a barometer of changing consumer habits,” said Jim McDowell, Vice-President of MINI USA. “The frenzy of a couple of months ago of dumping large vehicles has abated, but our persistent and ongoing demand seems to be saying small is the new big.”